thung cv 2017
- 1. Resume Thung Chia Chien D-13-3A, Residency @ Park 51, Jalan 51A/241, Seksyen 51A 46100 Petaling Jaya, Selangor. 012 390 6354 840904-08-5839 thungcc@yahoo.com thungcc@gmail.com 1
- 2. Thung Chia Chien D-13-3A, Residency @ Park 51, Jalan 51A/241, Seksyen 51A 46100 Petaling Jaya, Selangor. 04.09.1984 175 cm 840904-08-5839 male thungcc@yahoo.com ; thungcc@gmail.com name gender d.o.b height 70 kg weight email excellent health 012 390 6354 contact no. permanent add. No. 9, Lorong Pancur Permai 1, Taman Pancur Permai, 14300 Nibong Tebal, P. Pinang. current add. interests skill languages educational background i/c travellingmusic English Bahasa Melayu Mandarin Cantonese Hokkien Teochew art Bachelor of Business Administration (Hons)Master of Business Administration (MBA) 100% 100% 100% 80% 100% 100% BIOGRAPHY Hig hest Educ ation Secon d Highest Education 2014 - 2016 Binary University of Management and Entrepreneurship CGPA | 3.800 University of Tunku Abdul Rahman CGPA | 3.253 2004 - 2007 SAP 80% Microsoft offices 99% 2
- 3. EMPLOYMENT TIMELINE 01 YEO HIAP SENG (M) BERHAD Management Trainee 2007-2007 02 YEO HIAP SENG (M) BERHAD Senior Account Executive 2007-2009 03 F&N DAIRIES (M) SDN BHD Business Analyst 2009-2009 04 AIRASIA BERHAD Commercial Analyst (Market Insight & Intelligence) 2010-2011 05 UNILEVER (MALAYSIA) HOLDINGS SDN BHD Assistant Commercial Finance Manager 2011-2012 UNILEVER (MALAYSIA) HOLDINGS SDN BHD Assistant Customer Development Finance Manager 06 2012-2014 07 UNILEVER (MALAYSIA) HOLDINGS SDN BHD Customer Development Operations Manager 2014-2015 UNILEVER (MALAYSIA) HOLDINGS SDN BHD Regional Sales Manager (Northern & East Upper) 08 09 2015-2016 May 3 COLGATE-PALMOLIVE (MALAYSIA) SDN BHD Indirect Trade West Malaysia - Team Leader 2016 june 鐃ll present
- 4. COLGATE-PALMOLIVE (MALAYSIA) SDN BHD Indirect Trade West Malaysia - Team Leader 2016 june till present EMPLOYMENT HISTORY Job Description Team Leadership Managing and setting the teams objectives (within the local Go-to-Market, Sales Strategy and Customer Strategy framework) and ensuring that the team delivers the overall team mission and goals, while building CPs & the Customers mutual business, and working together to satisfy target consumer/ shopper needs Defining the specific roles of individuals within the team, promoting teamwork and ensure the team is motivated to deliver results Establishing specific KPIs and ensuring tracking methods and communication are in place, and setting specific action plans for each team member to support their achievement of the team KPIs Managing a monthly meeting in which the teams mission and objectives are reviewed to ensure prog- ress & alignment towards overall company goals, and where specific issues and KPI performance are discussed and action plans refined Providing coaching and feedback and ensuring adequate training to team members; evaluating perfor- mance and developing IDPs, advising on career paths and providing opportunities for development, acting as a role model and reinforcing desired behaviors Customer (retailer) Expertise & Relationship Developing a thorough understanding of the values, strategies and policies of the customer and anticipating future direction and needs in order to set long term objectives for the team. Fostering the development of retail environment and shopper expertise in order to identify opportunities and present compelling arguments in support of CP products & plans Developing a network of contacts throughout the customer organization in order to influence all decision points within the customer(s), improving understanding, increasing data access and ensuring frequent face-to-face contact: Buying, Merchandising, Marketing, Finance, Inventory Control, Distribution and Transportation, IT and Store Operations Facilitating frequent Top to Top contact between Customer(s) and CP to ensure strategic alignment 4
- 5. EMPLOYMENT HISTORY Customer (retailer) Management Preparing and conducting any annual negotiations. Supervising other types of negotiation (new products, shelf management , contract) to ensure timely resolution Develop customer investment strategy, consistent with RE/Brand strategies striving for pay for performance and improved ROI. Implements and controls the Terms & Conditions framework for the customer(s). Manage GTN gaps among customers Ensuring team works with Retail Marketing to translate category/brand strategies by retail environment into customer business plans that deliver team objectives, focusing investment behind demand-generating activities Influencing the customers to grow sales, take fact-based decisions, and improve service by utilizing new techniques, tools, and information systems Understand & deliver the key drivers of our P&L at customer level Ensuring team maintains accurate projections vs. plan of sales and spending associated with activities and manages total customer P&L performance in order to achieve targets Oversees the execution of 5P strategy implementation within established commercial guidelines Ensures systematic post-evaluation of 5P activities and develops detailed understanding of the effectiveness of different investment levers (e.g., for promotions to calculate lift, ROI, cannibalization effects, forward buying/pantry loading and all other relevant metrics) and using the results of evaluations to refine customer tactics Use the latest information systems and business analytical tools to support decision-making Distributor Engagement for Growth Build strong engagement with distributors & Drive sustainable growth and business performance Develop Relationship and alignment (build understanding of strategy, operations, decision makers and financials, build a strong and collaborative way of working, added value support (effective visit, coaching & training) Ensure distributor provide operational (logistics & financials) services and retail execution territory & sales rep, merchandising) services effectively and efficiently. Influencing the distributors to grow sales, take fact-based decisions, and improve service by utilizing new techniques, tools, and information systems Develop and execute a mutually beneficial joint business plan that meets CP goals and those of our Distributors 5
- 6. EMPLOYMENT HISTORY In-Store Execution Ensuring winning at the shelf is a top priority for the team (my Colgate store mindset) , and that 5P tactics and demand marketing initiatives are executed with excellence at the point of sale Reviewing 5P execution performance (availability, pricing, share of shelf etc) from reports and ensuring issues are quickly resolved by the team CBP Develops customer investment strategy, consistent with RE, brand strategy, and Shopper Insights Provides substantial input in translating bottom-up brand plans into Customer/CPG targets Provides CPG/Customer insights in the development of commercial guidelines and category/brand strategies and targets Leads the translation of top-down account targets into 9-month rolling bottom-up account plans, incorporating customers objectives and creating joint, win-win customer plans Ensures pre-evaluation of 5P activities in customer plans to maximize potential return on total customer investment Monitors development of action plans to close customer gaps, and leads customer planning gap review meetings with Commercial Planning team Responsible for instituting ROI mindset among the entire team to ensure focus on maximizing productivity of investments Develops deep insights and actionable recommendations from post-evaluation analyses and ensures learnings are incorporated to customer(s)/RE strategies Achievements Delivered Sell out and Sell in target with 101.3% vs target and 10.7% vs last year Managed to reduce distributor inventory days to 30 days from 34 days Implement new incentive scheme for both DSR and Distributor which save RM3mil in 2017 Improved distribution coverage by 17% from current base 100% certification of Mycolgate store Improved ASP/ton by 5% in Q316 and 1% in Q416 Received "you make a difference" award in Q316 Resolved distributor conflict in North 6
- 7. UNILEVER (MALAYSIA) HOLDINGS SDN BHD Regional Sales Manager (Northern & East Upper) 2015 - 2016 may EMPLOYMENT HISTORY Job Description Formulate and develop the best team of distributors that meet the expectations of perfect distributor model Ensure ambitious target setting and stretching Responsible for region primary and secondary sales vs target and take necessary actions to achieve target Evaluate monthly activities carried out in the region Monitor sales manager's productivity and throughput Achieve both NIV and STT sales target by analyzing region's sales potential, craft and develop strategies to deliver sales to target and recommend activation or marketing plan which will drive growth in DT business Drive visibility and distribution. Improve weighted distribution and increase market share Expand outlet coverage in region and build outlet leadership Evaluate the effectiveness of sales activities and recommend the necessary changes Provide recommendation on appointment or termination of distributor Maintain good business relationship with trade Recommend effective Route to Market Advise distributor ROI Achievements Achieved Sales target for 2015 with USG of 2.8% Managed to reduce zero sales outlets to 2% from 5% Received highest STT growth award and Best perfect store award Key lead for Perfect community project Highest FCS score among regions Key stakeholder for Change Management 7
- 8. UNILEVER (MALAYSIA) HOLDINGS SDN BHD Customer Development Operations Manager 2014 - 2015 EMPLOYMENT HISTORY Job Description Achievements Gather, analyse, prepare and consolidate SEAA Sales Reports periodically as instructed Consolidate Sales Reports for Malaysia on a timely basis and prepare monthly and quarterly Sales and other KPIs Analyses sales reports and Sales KPIs Reports for identifying areas for improvements on sales force efficiency and sales performance measurement tools Consolidate audit reports to ensure full compliance Conduct training - Key Lead for Distributor ROI, Perfect Store and Route to Market Responsible to identify the source of Parallel Imports and counterfeit products. Liaise with Legal and government body to conduct raid Responsible for all CD related SOP. Key person to ensure all SOP are being simplified, updated and minuted Responsible for DMS system (internal and external) to ensure required reports are available Work closely with Legal to develop distributor contract and distributor manual CD Lead - GST roll-out for all 56 distributors in Malaysia Identify the source of parallel imports and conducted raid with KPDNKK at Ipoh with counterfeit products value worth of RM300k Improved Perfect store score to 60% from 55% Joint project with legal to produce 2015 distributor contract and manual Rolled out regional project - Excerller 8. An online skills assessment and development solution which acts as a decision support tool for line manager to create targeted individual development plan that address key skill gaps 8
- 9. Responsible and manage sales and customer financials (i.e. Sales, TTS, PE, Trade, Customer Contribution etc.) for the HPCFR division which includes detailed and sharp business analysis Business partner to contribute to the growth and profitable objectives of the business by providing management with timely and accurate information of performance trends and commercial advice, forecasting as well as analysis for the control of costs and revenues Month end closing including of TTS, Trade PE and indirects review and calculation of latest estimates TTS commentary by channel, customer and by brand Pre and post promotion ROI evaluation and Opso budget approval Contractual trade terms review, efficiency of counterparts TTS and trade PE forecast, regional submission of ROMI Effective business partnering - adhoc business cases, educating business partners on UL financial and customer/distributor profitability analysis On time in full submission of all reports and analysis Initiate and drive improvement of business processes UNILEVER (MALAYSIA) HOLDINGS SDN BHD Assistant Customer Development Finance Manager 2012 - 2014 EMPLOYMENT HISTORY Job Description Achievements Received Unilever Global Customer Development Award - Participating in TTS forecasting model Received Employee of the quarter award Develop and automate monthly reporting charts and drive project simplification Conducted ROI and TTS workshop to CD partners Develop Internal Operating Plan (IOP) for Channels and Brands Improved forecast accuracy with minimal variances (+/- 2%) Lead Ice cream cost to serve project. Developed Ice cream distributor business model bechmarck for Malaysia 9
- 10. Responsible for business financials for the division which includes detailed and sharp analysis Business partner to contribute to the growth and profitable objectives of the business by providing management with timely and accurate information of performance trends and commercial advice, forecasting as well as analysis for the control of costs and revenues To coordinate and prepare company plans On time in full submission of reports and analyses Support business partner in preparing financial business cases Provide commentaries and financial implications for promotions and new innovations UNILEVER (MALAYSIA) HOLDINGS SDN BHD Assistant Commercial Finance Manager 2011 - 2012 EMPLOYMENT HISTORY Job Description Achievements Developed financial growth model for MYSG homecare division Turnaround homecare business with GM improvement of 700bps and increase 3% in market share within 8 months by executing channel mix and HI-LOW strategies in TTS spends Successfully influenced innovation team to change the sourcing unit from Indonesia to Vietnam with cost saving plans Received finance leadership award 10
- 11. Provide and ensure accurate and timely data extraction base on business team requirements, give suggestion and advice to business team for better extraction criteria base on campaigns Measure promotion effectiveness by conducting pre and post promotion analysis and identify customers purchasing pattern for future promotion improvement Simplifly processes and improve operational efficiency such as process automation Deliver regular management reports to CEO and Commercial head. Provides relevant analysis and commentary, highlights area of concern and explaining items with unusual fluctuation Propose and recommend marketing activities which help business team to generate incremental revenue Control A&P budget and generate variance analysis report on monthly basis AIRASIA BERHAD Commercial Analyst (Market Insight & Intelligence) 2010 - 2011 EMPLOYMENT HISTORY Job Description Achievements Set up Market insight & intelligence team Master data cleansing. Master data clean up with Thailand Shared Service Center Produce flight profitability report with PWC consultants Reduce unprofitable flights 11
- 12. F&N DAIRIES (M) SDN BHD Business Analyst 2009 - 2009 Advise the GM of F&N Dairies in the overall efficiency and effectiveness in managing the various departments in relation to operations Assist to conduct due diligence on projects and other proposals submitted by various departments Evaluation of project, conduct research, analyze and interpret financial data for preparation of various reports and strategic business plans Evaluate the adequacy and effectiveness of management control over the various activities within F&N Dairies operations To assist and manage each audit assignment including system evaluation, identification of critical risk areas, audit findings and make recommendation on unsatisfactory conditions To analyze and evaluate reports in respect of market share, product penetration and competitors performance Monitoring of performance parameters of various departments and ensure that all agreed goals are achieved EMPLOYMENT HISTORY Job Description 12
- 13. Prepare A&P analysis. i.e A&P variance analysis, A&P budget control and A&P reporting Assist in business development plans Prepare gross margin report and monitor raw material price movement from quarter to quarter and make recommendations for affected SKU such as margin erosion Involve in cost saving projects and prepare relevant analysis Prepare periodical plan and annual budget Evaluate pre and post promotion ROI Ensure data integrity and make changes to SAP Encourage SOP across organization YEO HIAP SENG (M) BERHAD Senior Account Executive 2007 - 2009 EMPLOYMENT HISTORY Job Description Achievements Successfully produced a sales report from SAP with customized requirements Developed standard trade P&L for Marketing and Sales team Developed standard template for annual budget and consolidate company budget 13
- 14. EMPLOYMENT HISTORY Rotation of all functions and make recommendations for changes Review collection process, aged debts and decrease debtor days Account reconciliation and dispute settlement Provide Aging report YEO HIAP SENG (M) BERHAD Management Trainee 2007 - 2007 Job Description Achievements Shortened the management trainee program from one year to six months due to outstanding performance 14
- 15. Reena Chong General Manager - Ice Cream Unilever (M) Sdn Bhd 012 399 3613 Maggie Tay Head of Modern Trade Unilever (M) Sdn Bhd 019 382 1397 Yong Sook Ting Finance Director SC Johnson Renee Poh Plant Controller Ansell 012 606 0448 REFERENCE 012 307 6622 15