Thung l?ng silicon chap 2
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Trong giai ?o?n chuy?n giao t? th? tr??ng ng¨¢ch sang th? tr??ng ??i ch¨²ng, c¨¢c c?ng ty c?n thay ??i c?u tr¨²c v¨¤ chi?n l??c ?? thu h¨²t kh¨¢ch h¨¤ng m?i, ??c bi?t l¨¤ vai tr¨° c?a CEO. ?i?u quan tr?ng l¨¤ ??t ???c v? th? 'kh? ??t' trong ng¨¤nh ?? chi?m l?nh th? tr??ng v¨¤ c?i thi?n doanh thu, trong khi v?n ph?i ?? ph¨°ng s? c?nh tranh t? c¨¢c ??i th? kh¨¢c. Chuy?n ??i c? s? h? t?ng nhanh ch¨®ng v¨¤ hi?u qu? l¨¤ thi?t y?u ?? duy tr¨¬ l?i th? c?nh tranh v¨¤ ?¨¢p ?ng nhu c?u kh¨¢ch h¨¤ng.
Thung l?ng silicon chap 2
- 1. Thungl?ng Silicon chap 2 C?nl?cxo¨¢yl¨¤giai?o?nti?ptheoc?as?nkib¨®ngg?, nh?ngc¨¢cdoanhnghi?pn¨ºnl¨¤mg¨¬tronggiai?o?nn¨¤ysaukhi??chinhph?c???cnh?ngkh¨¢chh¨¤ng??uti¨ºntrong th? tr??ngng¨¢ch, b??cv¨¤ogiai?o?nth? tr??ng??ich¨²ng?¨°ih?ic?ngtyc?nthay??im?ith?, th?mch¨ªl¨¤ CEO. ?i?ug¨¬t?orac? nl?cxo¨¢y? ?nhh??ngc?ac?nl?cxo¨¢yt¨¢cd?ngl?nt?inh?ngng??ith?cd?ng. Kh¨®kh?n??iv?ih?l¨¤khithay??is?ms?c¨®th?t?on¨ºnkh¨®kh?nchom?ing??itrongc?ngtyv¨¬c?s?h?t?ngch?atha y??i, c¨°nn?uthay??imu?nth¨¬s?m?tl?ith?c?nhtranh. V?yc?nph?il¨¤mth?n¨¤o Khid? chchuy?n sang c?s?h?t?ngm?i, h?yc¨´ngnhaud? chchuy?n Khich?nng??icungc?pd?nch¨²ng ta t?im?th?cm?i, h?yc¨´ngnhaul?ach?n Khib?t??ud? chchuy?n, c¨¤ngs?mho¨¤nth¨¤nhqu¨¢tr¨¬nhd? chchuy?nc¨¤ngc¨®???ck?tqu?t?t ? ngh?ac?ac? nl?cxo¨¢y N¨®khi?nchob?ph?nti?pth? ph?i?au??ub?iv¨¬giai?o?nn¨¤ynh?ngd? chv?m?i???ct?orat?b?ph?nti?pth? l¨¤ KH?NG C?N THI?T. Do v?yh?kh?ngbi?tph?il¨¤mg¨¬, v?ychi?nthu?ttronggiai?o?nn¨¤yl¨¤ : C?B?N RA. Tr?tt?m?is????cthi?tl?p, s?c¨® 1 con kh? ??t???c?nt?i 45-60% n?ichu?i, 2 con tinhtinhl¨¤??ith?n?ngk¨ªchi?mt? 30-35% th? ph?n, ph?nc¨°nl?il¨¤c?ac¨¢cgi?nglo¨¤ikh¨¢c. V¨¤?i?u 1 c?ngtyc?nl¨¤m?¨®l¨¤ : TR?TH?NH KH? ?? T Tr?th¨¤nhkh? ??tl¨¤ 1 y?ut?v?c¨´ngquantr?ng, kh?ngnh?ngchi?m???cth? ph?nl?n, doanhthucaom¨¤c¨°nc¨®kh?n?ngti?tki?m chi ph¨ª, t?ol?ith???iv?i??ith?c?nhtranh. Tuynhi¨ºnm?ichuy?nkh?ngch? d?ngl?i ? ?¨®, trongsu?tgiai?o?nn¨¤y 2 con tinhtinhs?kh?ngng?ngt¨¬mc¨¢chs¨¢th?ikh? ??t??chi?mng?iv? ??v??ng. Giai?o?nn¨¤ykh? ??tv?nr?tquantr?ng??iv?ikh¨¢chh¨¤ngkhih?nh¨¬nv¨¤okh? ??t??muas?nph?m, v¨¤n?u??m?tng?iv? kh? ??tc¨®kh?n?ngcaol¨¤c?nl?cxo¨¢ys? tan r?v¨¬kh?ngc¨® con tinhtinhn¨¤ok? pchu?nb? . Nh?ngn?un¨®k? pchu?nb? th¨¬h?ycoich?ngnh¨¦ Chi?nthu?t??tr? th¨¤nhkh? ??t T?nc?ngli¨ºnt?cm?i??ith?c?nhtranh, v¨¬s?nph?m?????cho¨¤nthi?n, b?nm?t 1 kh¨¢chh¨¤ngt?cl¨¤??ith?c¨®???ch?. C?nl?cxo¨¢yl¨¤b¨¤ito¨¢nkinht?c¨®gi¨¢tr? b?ng 0, ng??i???cth¨¬k?s?m?t M?r?ngk¨ºnhph?nph?ic¨¤ngnhanhc¨¤ngt?t Ph?tl?ng??iti¨ºud¨´ng. Saukhic?nl?cng?ng quay h?ych¨² ? t?ing??iti¨ºud¨´ng, b?nh?yb¨¢nranh?ngs?nph?m?????cki?mduy?t ? giai?o?nb¨®ngg?, b?ns?l¨¤mh?nch?m?cti¨ºuth?n?uquant?mt?ing??iti¨ºud¨´ngv¨¤s?kh?ngchi?m???cv? tr¨ªm¨¤m¨¬nhc? n H??ngt?im?cgi¨¢th?ph?n