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1. The document presents a PR plan for Clear Men, a men's personal care brand owned by Unilever. 2. The PR plan includes an analysis of the external environment, objectives for both business and PR, planned PR activities and budget, contingencies, and evaluation methods. 3. The proposed PR activities aim to promote Clear Men as the brand for truly masculine men and include events, sponsorships, and digital campaigns to increase brand awareness and consideration among men aged 20-35.Read less