Tiger rader
Download as PPTX, PDF
1 like1,204 views
This document discusses Tiger Radler, a lemonade beer introduced in Southeast Asia with 2-3% alcohol content. It was first created in Germany in 1922 as a refreshing beer for cyclists. Tiger Radler targets young partygoers, food lovers, soccer fans, and sporty professionals. The marketing objectives are to increase volume sales by 5-10% and expand the flat beer market while changing perceptions. Social media strategies on Facebook, Twitter, Instagram and YouTube are also discussed.
Tiger rader
- 1. What do you do when life gives you lemons?
- 3. The new tiger in town cyclist Lemonade beer 2-3% alcohol content First in Asia 3
- 4. Lead-user innovation In Germany,1922 Pub owner Cyclist Suitable for Southeast Refreshing beer for cyclist Asia Tropical Climate 4
- 5. Marketing objectives Increase volume sale by 5-10% Expand flat beer market Change the perception of fence sitters ~ Bruce Dallas, Marketing Director of Guniess Anchor Bhd 5
- 6. STP Tiger Radler Young partygoers Food lovers Soccer fans Professionals Sporty persons For youngsters aged between 18-30, who want refreshing and non-bitter beer, Tiger Radler is a lemonade beer which offers lower alcoholic contents that can quench your thirst at any time of the day. 6
- 7. 7
- 8. 8
- 9. Tiger Season Ticket Holder Apply for membership online Discount: - Soccer merchandize - Futsal Pitch - Sports therapy centre - Bar (Penny Black, Muddy Murphy, Mels place) 9
- 10. Selling Tiger as a service Delivery, Install and withdrawal Party Anytime, Anywhere 10
- 11. Pricing in fluid market Tiger Qoo10 24 cans x 323 ml S$65.86 S$59.90 11
- 12. Social Media Frenzy Facebook Twitter 922.4K liked 677 tweets 10.5K talking about it 550 followers Instagram 73 following YouTube 16 posts 213 followers 4 following 38 videos 122 suscribe 12
- 13. Shift in social media strategy (Facebook) From just soccer to Current Trends 13
- 14. 14
- 15. 15
- 16. 16
- 17. 17
- 18. 18
- 19. 19
- 20. 20
- 21. 1,000,000 views = viral ? http://www.youtube.com/watch?v=0rO2pEMntRM 21
- 22. Forcing people to watch Beer commercial on YouTube? Right or Wrong? ThankYou 22