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Editor's Notes

1. About Redberry?250k budget
2. recap of filmWe¡¯re not focusing on last one¡­
3. primary market - women 25+, mumssecondary market ¨C couples ¨C engage with men but woman instigates
4. Teaser siteearly engagementtrailer breakintroduce social handles ¨C maintain and support!
5. also early, intro competition via targeted outreach20% budget early'human' elementfacebook tie-in with bump photos etc
6. Begin seeding viral content'man's guide to baby care'outtake videos and made for web
7. Step-up activity several weeks outmobile app/mobile web appchallenge your partner/bf/matesimpromptu messages and tasks
8. Facebook gameChallenge partner/friendsbattle of the sexes / north v south etc via FB data
9. Additional website features addedGames and features placed w/ 3rd party promo sites / relevant media
10. Advertising push 2 weeks priorTargeted campaignsDisplay ads on main entertainment networks and relevant mediaMajority of budget
11. Production / Media spend