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Publicity and advertising aim to influence audiences through various promotional methods like fashion shows, personal selling, visual merchandising, and special events. Press kits contain essential information about designers and their product lines through press releases, photos, biographies, and budgets. Effective press releases follow guidelines to attract media attention, including providing who, what, where, when and why details in the lead paragraph and additional facts in subsequent paragraphs. Press photography highlights fashions with clear, uncluttered shots and captions to accompany press releases.Cameras how they work
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This document summarizes key aspects of cameras discussed in a Digital Visual Effects class. It covers the history of cameras from pinhole cameras to modern digital cameras. It discusses components like lenses, apertures, sensors, and image processing techniques like white balancing, demosaicking, and high dynamic range imaging. The class schedule and assignments are also outlined.Typology
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This document lists the names of several photographers and the titles of some of their photographic series. Some of the photographers and series mentioned include Aaron Siskind, Barbara Kasten's "Progressions", Carrie Mae Weems' "The Kitchen Table Series", Duane Michals, Guy Bourdin's work "for Charles Jourdan", O. Winston Link, Paolo Roversi's "Nudi", and Sally Mann's "Immediate Family".Composites credible vs. fantastical
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This document discusses two types of montages - seamless montages and grid montages. Seamless montages flow together seamlessly like a collage while grid montages divide images into sections like a grid. It provides examples of artists Kelli Connell, Nathan Baker, David Hockney, and David Hillard who have created different styles of montages.High key and low key images
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High key images have a narrow tonal range that is predominantly light, while low key images have a narrow tonal range that is predominantly dark. Both high key and low key images are properly exposed but differ in their use of lighting and tonal range, with high key images being lighter and low key images being darker. Things to consider with these styles are that they are not about exposure itself, but rather the lighting and tonal range used for the subject.Detail vs. Mystery
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This document contrasts photographers who focus on detail versus those who emphasize mystery. Ansel Adams, Edward Burtynsky, and Candida Hofer are listed under detail as they capture precise details in their photos. Harry Callahan, Roy Decarava, Todd Hildo, and Hiroshi Sugimoto are grouped under mystery as their photos leave aspects open to interpretation rather than explaining everything.Artists who appropriate imagery
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The document lists the names of various photographers including Aaron Siskind, Alex Soth, Bruce Davidson, Eliot Erwit, Jem Southam, John Gossage, Katy Granan, Laura McPhee, Lee Frelander, Martin Parr, and Ray Metzker. No additional context or information is provided about these photographers.Seeing and seeing again sm
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