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Time Research Conference Research Services 2011

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colleylorraine

Time Research is an independent medical market research agency specialized in conducting research related to international healthcare conferences. They have over 15 years of experience researching over 300 conferences. Their services include quantitative and qualitative research with physicians, patients, journalists, and company staff both at and after conferences. They research all aspects of the conference experience from exhibition stands and messages to sponsored events and speakers. Clients receive fast, actionable insights on how effective their various marketing efforts were at the conference.

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Time Research Conference research specialists A guide to our services Unrivalled expertise in all aspects of worldwide healthcare conference delegate research
Time Research overview Time Research is an independent and global medical market research agency. We specialise in international conference related research. Members: MRS, EphMRA, & PBIRG Codes: ABPI and ESOMAR  Established in 1995 and based in London Cover European, US and international healthcare associated events, including ASCO, EULAR, ESC, ESCRS, RSNA All therapy areas and medical devices considered Telephone, online and at conference quantitative or qualitative approaches utilised Research with KOLs, other healthcare professionals, patients carers, journalists and company staff 500 studies connected to 300 conferences
15 years of expertise in conference related research Specialist team with significant in-house Pharma co experience Drawing on a wealth of company and product knowledge In-house highly experienced healthcare interviewers who speak key languages and conduct interviews in respondents’ mother tongues Sophisticated electronic data collection process, incorporating fast feedback of quantitative results Positively regarded amongst the healthcare community, especially KOLs Flexible and friendly team who can work around your last minute requirements – even at very short notice Focused exclusively on medical market research The most experienced conference research team 
Lists of all key congresses, plus we can research any specialist area We can attend these, or any other congresses you select, and undertake a quantitative and/or qualitative approach Deep understanding of conference forum Independent attendance at conferences Close liaison with event organisers and strong relationships formed What we can offer you All research is tailored to the client’s specific requirements and conference activities  We show which parts of your conference effort are most successful Research at Phases II/ III gives you strong competitive advantage Comprehensive congress research service
Our starting points Medico-marketing expenditure is under increasing scrutiny You need to measure ROI Some critical parts of the mix are under researched All aspects of conference expenditure need addressing Unrivalled expertise in all aspects of worldwide healthcare conference delegate research 
Which parts of the marketing mix feature at conferences?  Internet, lounge, signage Messages – product + disease Activities -quizzes, interactive games Personnel quality Attractions - artists, conjurors Trial data Delegate support Speaker quality We research all these elements and others The Stand Product awareness Retained items - gifts, monographs Late Breaking Trials Messages Sponsorship $$$$$ Satellite Symposia
What can be measured?  Products recalled Product messages Most memorable stands Most preferred stands Stand visitation Stands recalled Product demonstration ratings Likelihood of prescribing products Sponsored items / activities recalled Rating of staff personnel – presentation, knowledge and helpfulness We place your performance in its competitive context Company image
When do we measure?  Timing depends on your marketing objectives Pre conference At conference Post conference Long term tracking One or more of the following:
Time Research process – at conference Doctor visits exhibition at the conference Doctor comes to the independent Time Research stand at the event Doctors / Interviewers use laptop to input responses to your questionnaire Data emailed to Time Research HQ Latest results from the conference are analysed –during or after fieldwork Report produced answering client objectives Client receives actionable insights Topline fast feedback possible
Popular qualitative approaches (at or post event) Product research Market trends Communication tools Packaging research Product instruction / information feedback Logo tests Guidelines research Clients can view the research online from their office  Name tests KOL views
Time Research process – post conference Doctor attends exhibition at conference and returns home Doctor is recruited to conduct your questionnaire online - OR Doctor participates in the interview over the telephone Report produced for client Client receives actionable insights Topline fast feedback possible Time Research obtains conference delegates list or utilises cold calling
Market research Conference research touches on many departments in the typical pharma company We help you work with internal departments Clinical Trials KOL Development Business Development Medical Professional Relations Public Relations Conventions Staff Marketing
Contact Lorraine Colley Time Research Limited Time House, 56b Crewys Road London NW2 2AD England Tel + 44 (0) 20 8209 2020 Fax + 44 (0) 20 8209 2021 Email [email_address] Website www.timeresearch.co.uk

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Time Research Conference Research Services 2011

  • 1. Time Research Conference research specialists A guide to our services Unrivalled expertise in all aspects of worldwide healthcare conference delegate research
  • 2. Time Research overview Time Research is an independent and global medical market research agency. We specialise in international conference related research. Members: MRS, EphMRA, & PBIRG Codes: ABPI and ESOMAR  Established in 1995 and based in London Cover European, US and international healthcare associated events, including ASCO, EULAR, ESC, ESCRS, RSNA All therapy areas and medical devices considered Telephone, online and at conference quantitative or qualitative approaches utilised Research with KOLs, other healthcare professionals, patients carers, journalists and company staff 500 studies connected to 300 conferences
  • 3. 15 years of expertise in conference related research Specialist team with significant in-house Pharma co experience Drawing on a wealth of company and product knowledge In-house highly experienced healthcare interviewers who speak key languages and conduct interviews in respondents’ mother tongues Sophisticated electronic data collection process, incorporating fast feedback of quantitative results Positively regarded amongst the healthcare community, especially KOLs Flexible and friendly team who can work around your last minute requirements – even at very short notice Focused exclusively on medical market research The most experienced conference research team 
  • 4. Lists of all key congresses, plus we can research any specialist area We can attend these, or any other congresses you select, and undertake a quantitative and/or qualitative approach Deep understanding of conference forum Independent attendance at conferences Close liaison with event organisers and strong relationships formed What we can offer you All research is tailored to the client’s specific requirements and conference activities  We show which parts of your conference effort are most successful Research at Phases II/ III gives you strong competitive advantage Comprehensive congress research service
  • 5. Our starting points Medico-marketing expenditure is under increasing scrutiny You need to measure ROI Some critical parts of the mix are under researched All aspects of conference expenditure need addressing Unrivalled expertise in all aspects of worldwide healthcare conference delegate research 
  • 6. Which parts of the marketing mix feature at conferences?  Internet, lounge, signage Messages – product + disease Activities -quizzes, interactive games Personnel quality Attractions - artists, conjurors Trial data Delegate support Speaker quality We research all these elements and others The Stand Product awareness Retained items - gifts, monographs Late Breaking Trials Messages Sponsorship $$$$$ Satellite Symposia
  • 7. What can be measured?  Products recalled Product messages Most memorable stands Most preferred stands Stand visitation Stands recalled Product demonstration ratings Likelihood of prescribing products Sponsored items / activities recalled Rating of staff personnel – presentation, knowledge and helpfulness We place your performance in its competitive context Company image
  • 8. When do we measure?  Timing depends on your marketing objectives Pre conference At conference Post conference Long term tracking One or more of the following:
  • 9. Time Research process – at conference Doctor visits exhibition at the conference Doctor comes to the independent Time Research stand at the event Doctors / Interviewers use laptop to input responses to your questionnaire Data emailed to Time Research HQ Latest results from the conference are analysed –during or after fieldwork Report produced answering client objectives Client receives actionable insights Topline fast feedback possible
  • 10. Popular qualitative approaches (at or post event) Product research Market trends Communication tools Packaging research Product instruction / information feedback Logo tests Guidelines research Clients can view the research online from their office  Name tests KOL views
  • 11. Time Research process – post conference Doctor attends exhibition at conference and returns home Doctor is recruited to conduct your questionnaire online - OR Doctor participates in the interview over the telephone Report produced for client Client receives actionable insights Topline fast feedback possible Time Research obtains conference delegates list or utilises cold calling
  • 12. Market research Conference research touches on many departments in the typical pharma company We help you work with internal departments Clinical Trials KOL Development Business Development Medical Professional Relations Public Relations Conventions Staff Marketing
  • 13. Contact Lorraine Colley Time Research Limited Time House, 56b Crewys Road London NW2 2AD England Tel + 44 (0) 20 8209 2020 Fax + 44 (0) 20 8209 2021 Email [email_address] Website www.timeresearch.co.uk