Timeless Principles of Good Design
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Timeless Principles of Good Design from my 2015 Presentation at TYPO SF
Timeless Principles of Good Design
- 1. TYPO SF 2015 CAROLINA DE BARTOLO
- 2. GOOD THINGS COME IN
- 3. GOOD THINGS COME IN
- 4. IF YOU TWEET ABOUT IT
- 6. ACCORDING TO
- 7. WHO IS THIS GUY?
- 11. MARCUS VITRUVIUS POLLIO C. 80BC15 BC
- 12. TEN BOOKS ON ARCHITECTURE DEDICATED TO AUGUSTUS
- 23. WHY IS THIS OLD
- 26. WHAT THE HECK IS
- 28. IF YOU HAVE TO ASK
- 30. How can we distinguish good from bad?Phaedrus
- 40. PRINCIPLE 1 GOOD IDEA/BAD IDEA
- 42. Do we need it? How much do we need it?
- 44. Just what I need. Its handy! So useful! We should make that. What a great idea! Wish Id thought of that!
- 45. Why would I need that? Its useless! How stupid! Bad idea! Such a waste of time. No one will ever buy that.
- 55. PRINCIPLE 2 MAKES SENSE/NO SENSE
- 57. Does it work? How well does it work?
- 58. Crystal clear! Feels solid. Its super well-made. Its easy to use! I get it. Its very readable. Built to last. This thing works like a dream!
- 59. Piece of sh*t. Huh? This just makes no sense. I dont even understand how to use it. Seems cheap. I cant read it. It broke.
- 67. Is it cool? How cool is it?
- 68. Its to die for. Its fresh! Better than sex! I dont know why...but I just want it. I love it! It always makes me smile!
- 69. I dont like it. Its in bad taste. Been there, done that. Meh. Its boring. Thats just not my style.
- 78. How can we distinguish good from bad?Phaedrus
- 95. Fitness Firmness Delight Utilitas Firmitas Venustas Useful Usable Desirable Commodity or Utility Functionality Beauty or Aesthetics Invent Solve Create Business Science + Technology Arts + Humanities Does anyone need it? Does it work? Is it cool? How much do we need it? How well does it work? How cool is it? What? Who? When? How? Why? How? Its a bad idea. It doesnt make sense. I dont like it. People + Public Principles + Practices Passion + Pulchritude Message Legibility Composition Information Hierarchy Proportion or Elegance Entrepreneur Engineer Designer Competitiveness Reliability Originality Innovation Planning Presentation Possibility Coherence Manifestation or Expression Environment Infrastructure Application Need Craft Style Head (idea, vision) Hands (construction) Heart (feeling, intuition) ...changing existing situations The fewer moving parts Je ne sais quoi. Je ne sais qui into preferred ones. Herbert Simon the better. Engineering maxim 01 Vitruvius 02 Contemporary 03 Noun 04 Verb 05 Field 06 Yes/No Q 07 Degree Q 08 Wh Q 09 Criticism 10 Concern 11 Typography 12 Subject 13 Profession 14 Strategy 15 Activity 16 Thinking 17 Platform 18 Culture 19 Body 20 Quote
- 98. GOOD THINGS COME IN
- 100. THANK YOU!