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Tips for back2 school 2018

J
JumiaUniversity

This document outlines strategies for a back to school marketing campaign. It discusses key categories for back to school shopping like stationery, clothing, electronics and grocery items. Sample products and pricing are provided for different age groups. Promotion strategies are covered such as discounts, quantities and pushing relevant products. Marketing initiatives proposed include scholarships, art contests, treasure hunts and flash sales.

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Tips for back2 school 2018
Back2School concept Category Mix Promotions Marketing Initiatives OUTLINE
Tips for back2 school 2018
What is back to school ? BTS is not just a period but a mindset for the full family Kids, students and families all prepare for a fresh start. Back to school. Back from summer. Back from vacation. This key consumer moment comes with large spending on a variety of categories
CATEGORY MIX
Category mix Education books Stationery Apparel School uniforms Grocery ElectronicsBeauty While stationery, clothing and consumer electronics are key categories for most Back to School shoppers, this is also the time to shop for many other categories : Books and magazines Backpacks Packaging and wrapping Tech gadget and accessories Sports equipement Music instruments Lunchbox and kitchen tools Hygiene and cleaning items Beauty and personal care
Character Backpacks N2,500 - N6,500 Multipack Socks (White/Grey/Black) N1,000 - N2,000 Boys Everyday Laceup & Velcro Shoes (Black/Brown) N2,000 - N5,000 Girls flats (Black/Brown) N2,000 - N5,000 School Sandals (Black/Brown) N1,500 - N3,000 Kids underwear(3 pack) N1,000 - N3,000 Primary School - B2S Fashion
Plain & Patterned Backpacks N6,000 - 12,000 Mens Sneakers/Sports Shoes N2,500 - N7,000 Pack of 3 white vests N1,700 - N3,000 Watches Below N7,000 Womens Underwear N1,000 - N1,500 N3,000 - N4,500 6 Pack Boxers Camisole Multipack Avg 1k/camisole Balerinas & Sandals N2,000 - N4,000 Secondary School- B2S Fashion
Underwear N1,200 - N4,000 2-4 Multipack Shirts (Basic Colours) Multipack Chinos/Jeans (Black/blue/Brown) Lowtop & Hightop Sneakers Print T-Shirts Black Skirt N1,000 - N3,000 N2,500 - N7,500 N3,000 - N6,000 N2,500 - N7,500 N1,400 - N4,000 Watches Below N10,000 Basic Dresses Chiffon Tops N3,500 - N6,000 N2,000 - N3,500 Skinny Jeans N2,000 - N4,000 Undergraduates - B2S Fashion
1kg x 2 N2700 - N2800 50C x 3 N700 - N750 180ml x 32 N2500 - N4500 N1600 - N1650 Universal Lunch Plate With Water Bottle N1500 - N3000 N3500 - N6000N2500 - N6000 Character Inspired Lunch Bags & Backpacks 55g x 50 N4600 - N4800 N2800 - N2900 N1500 - N2500 Mini cups & water bottles 55g x 48 N6000 - N8500 Nursery/Primary School - BTS FMCG
N880 - N1100 N1400 - N1500 Primary/Secondary Additional List Pens & Pencils Notebooks Erasers Pencil cases Math sets Toothbrush Art supplies Sketch pads Crayons Poster colour Breakfast Starters N850 - N900 N1900 - N1950 N10,800 - N10,950 1kg x 6 60G X 48 PCS N2700 Secondary School - BTS FMCG
500g x 20 N3880 - N3980 N2600 - 2700 10kg N3800 - N3900 N650 - N750 900ml 5L 50g x 50 N2550 - N2650 N3250 - N3350 350g x 2 N1650 - N1750 70g x 80 N3750 - N3780 N10,800 - N10,950 1kg x 6 Full Cream Refill 380g N1250 Higher Institutions/Universal - BTS FMCG
Primary School- Home & Office N1500 N3500 N 1000 N 1500N500 N1000 N500 N1000 N500 N1000
Secondary students N500 N1500 N1500 N3500 N1000 N2500 Buckets Towels Mosquito nets Secondary School- Home & Office
N5000 N9000 N 1500 N 3500 Standing Fans Rechargeable Lamps Bedsheets N5000 N7500 N5000 N 7500 N7500 N11000 Camp GasBlenders Higher Institutions-Home & Office
PROMOTIONS
Promotions Promotions and how they influences Sales. Tips on how to leverage Promotions to Increase Sales Promotions: Give your Brand & Products better visibility We boost the BEST products Boosting of the Best Products Pushing relevant products
Promotions Promotions and how they influences Sales. Tips on how to leverage Promotions to Increase Sales Top tips: Price Discount Level Quantity ( stock) Pushing relevant products
1. Whats the duration of the Promotion? 2. When does the promotion end?
TIP: You can edit price & stock before Adding to Promotion
MARKETING INITIATIVES
Marketing Initiatives: HP Scholarship STRICTLY CONFIDENTIAL 22 https://www.jumia.com.ng/back-to-school-scholarship/
Marketing Initiatives: Jumia Art Contest STRICTLY CONFIDENTIAL 23 Url: https://www.jumia.com.ng/back-to-school-contest/
Marketing Initiatives: Treasure Hunt STRICTLY CONFIDENTIAL 24
Marketing Initiatives: Flash Sales
STRICTLY CONFIDENTIAL 26
Tips for back2 school 2018

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Tips for back2 school 2018

  • 2. Back2School concept Category Mix Promotions Marketing Initiatives OUTLINE
  • 4. What is back to school ? BTS is not just a period but a mindset for the full family Kids, students and families all prepare for a fresh start. Back to school. Back from summer. Back from vacation. This key consumer moment comes with large spending on a variety of categories
  • 6. Category mix Education books Stationery Apparel School uniforms Grocery ElectronicsBeauty While stationery, clothing and consumer electronics are key categories for most Back to School shoppers, this is also the time to shop for many other categories : Books and magazines Backpacks Packaging and wrapping Tech gadget and accessories Sports equipement Music instruments Lunchbox and kitchen tools Hygiene and cleaning items Beauty and personal care
  • 7. Character Backpacks N2,500 - N6,500 Multipack Socks (White/Grey/Black) N1,000 - N2,000 Boys Everyday Laceup & Velcro Shoes (Black/Brown) N2,000 - N5,000 Girls flats (Black/Brown) N2,000 - N5,000 School Sandals (Black/Brown) N1,500 - N3,000 Kids underwear(3 pack) N1,000 - N3,000 Primary School - B2S Fashion
  • 8. Plain & Patterned Backpacks N6,000 - 12,000 Mens Sneakers/Sports Shoes N2,500 - N7,000 Pack of 3 white vests N1,700 - N3,000 Watches Below N7,000 Womens Underwear N1,000 - N1,500 N3,000 - N4,500 6 Pack Boxers Camisole Multipack Avg 1k/camisole Balerinas & Sandals N2,000 - N4,000 Secondary School- B2S Fashion
  • 9. Underwear N1,200 - N4,000 2-4 Multipack Shirts (Basic Colours) Multipack Chinos/Jeans (Black/blue/Brown) Lowtop & Hightop Sneakers Print T-Shirts Black Skirt N1,000 - N3,000 N2,500 - N7,500 N3,000 - N6,000 N2,500 - N7,500 N1,400 - N4,000 Watches Below N10,000 Basic Dresses Chiffon Tops N3,500 - N6,000 N2,000 - N3,500 Skinny Jeans N2,000 - N4,000 Undergraduates - B2S Fashion
  • 10. 1kg x 2 N2700 - N2800 50C x 3 N700 - N750 180ml x 32 N2500 - N4500 N1600 - N1650 Universal Lunch Plate With Water Bottle N1500 - N3000 N3500 - N6000N2500 - N6000 Character Inspired Lunch Bags & Backpacks 55g x 50 N4600 - N4800 N2800 - N2900 N1500 - N2500 Mini cups & water bottles 55g x 48 N6000 - N8500 Nursery/Primary School - BTS FMCG
  • 11. N880 - N1100 N1400 - N1500 Primary/Secondary Additional List Pens & Pencils Notebooks Erasers Pencil cases Math sets Toothbrush Art supplies Sketch pads Crayons Poster colour Breakfast Starters N850 - N900 N1900 - N1950 N10,800 - N10,950 1kg x 6 60G X 48 PCS N2700 Secondary School - BTS FMCG
  • 12. 500g x 20 N3880 - N3980 N2600 - 2700 10kg N3800 - N3900 N650 - N750 900ml 5L 50g x 50 N2550 - N2650 N3250 - N3350 350g x 2 N1650 - N1750 70g x 80 N3750 - N3780 N10,800 - N10,950 1kg x 6 Full Cream Refill 380g N1250 Higher Institutions/Universal - BTS FMCG
  • 13. Primary School- Home & Office N1500 N3500 N 1000 N 1500N500 N1000 N500 N1000 N500 N1000
  • 14. Secondary students N500 N1500 N1500 N3500 N1000 N2500 Buckets Towels Mosquito nets Secondary School- Home & Office
  • 15. N5000 N9000 N 1500 N 3500 Standing Fans Rechargeable Lamps Bedsheets N5000 N7500 N5000 N 7500 N7500 N11000 Camp GasBlenders Higher Institutions-Home & Office
  • 17. Promotions Promotions and how they influences Sales. Tips on how to leverage Promotions to Increase Sales Promotions: Give your Brand & Products better visibility We boost the BEST products Boosting of the Best Products Pushing relevant products
  • 18. Promotions Promotions and how they influences Sales. Tips on how to leverage Promotions to Increase Sales Top tips: Price Discount Level Quantity ( stock) Pushing relevant products
  • 19. 1. Whats the duration of the Promotion? 2. When does the promotion end?
  • 20. TIP: You can edit price & stock before Adding to Promotion
  • 22. Marketing Initiatives: HP Scholarship STRICTLY CONFIDENTIAL 22 https://www.jumia.com.ng/back-to-school-scholarship/
  • 23. Marketing Initiatives: Jumia Art Contest STRICTLY CONFIDENTIAL 23 Url: https://www.jumia.com.ng/back-to-school-contest/
  • 24. Marketing Initiatives: Treasure Hunt STRICTLY CONFIDENTIAL 24