Titan edge invention story
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The document discusses the development of Titan's Edge watch, the slimmest watch in the world at 1.5mm thick. An R&D team led by Xerxes Desai and including B.G Dwarkanath and Nagraj worked to design a movement, case, glass, and strap slim enough while ensuring water resistance. They faced challenges in finding manufacturers able to create components this thin. The prototype underwent extensive internal and external testing before its 2000 market launch, making it a engineering achievement.
Titan edge invention story
- 2. Shubham Ankit Kashish g温顎姻温厩
- 3. Slimest watch in the universe 1.5 mm thick movement-which is as thin as an credit card vs
- 4. 3.5mm thick watch which is as thin as edge of floppy disk
- 5. Managing director-xerxex desai R&d team- B.G dwarkanath Nagraj
- 8. DIAL Dial shape-rectangular , square Dial thicness-3.5 mm CASE Glass-Mineral Glass Resistant-30 meters STRAP Strap Type- Bracelet and rubber Strap Color Silver Strap ,blue ,golden etc. Material- Steel and leather OTHER FEATURES Indicators Hour-minute
- 9. Movement challenge Strap challenge Glass challenge Body challenge
- 10. The titan edge movement is designed to so slim i.e as thin as credit card R&d team went to swiss to have assistance to make the design Swiss also was not able to design as it was not possible to have such slim watch which is also waterproof So titan r&d decided to made there own design in india only
- 11. The titan edge design requires a thin glass i.e 0.3 mm and which was durable too The swiss was also not able to design such thin glass So they took decison to manufacture there own glass in india only and assisted the r&d team
- 12. No manufacture was able to design such a slim case So they decided to manufacture there own case n do further r&d on it in india only
- 13. After so much research finally they found an Indian dealer who will make strap for this ultra slim watch Its was also challenging for strap maker as it have designed such straps first time and it thanks the titan for giving such oppertunity
- 14. After completing all the challenges the prototype was fully ready And a master piece was just waiting to launch in market with such a ultra slim look Only after the last step i.e testing of the watch
- 15. The edge model was sent to chronofiable sa, switzerland world famous testing agency The watch goes under following tests High temp. test Low temp. test Shock test Bump test Drop test Water resistance test upto 30 meter
- 16. Dwarkanath also decided to test the edge internally He performed following test- Wall test Flour test Pool test Road test( tieng the watch in car shock absorber than driving the car on miserable roads)
- 17. The edge passed all the test successfully And team achieved the target And the credit goes to xerxes desais orbit shifting challenge And finally in 2000 the edge comes up in the market