This orientation report discusses how an organization's orientation influences its strategy implementation and performance. Orientation refers to the collective behaviors of employees that impact how a strategy is implemented, how an organization interacts with its environment, and how it adapts to changes. The connection between market orientation, executing a strategy, and achieving results remains strong across different business environments.
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1. Orientation Report
Observations and Views
Strategy implementation and performance in organizations are influenced by its orientation. Orientation is the collective
of employee behaviors that affects strategy implementation, how an organization interacts with its environment and
adjusts to changes within that context. The relationship between market orientation, strategy implementation, and
performance is robust across environmental contexts.
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