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The document discusses factors that contribute to a successful retail store, including understanding the business and target customers, intuitive yet calculated store layout and design, highlighting key elements and products, ensuring easy navigation and circulation, and engaging customers through lighting, signage, and service options. It also outlines deliverables for retail design and project management such as store analysis, concept development in line with brand identity, managing timelines and costs, and quality control processes. The overall goal is to generate business through an optimal customer experience.
Title presentation
- 1. Sunil InasuRetail design & project management
- 2. What makes for a successful store?
- 3. What makes for a successful store?
- 4. What makes for a successful store?
- 5. Retail design & Project management
- 6. Store design – who for?
- 7. Store design – Primary deliverables
- 10. Business GenerationUnderstand the business, categories and category share
- 11. SKU’s and display densities
- 12. Choice of Store location
- 13. Façade treatment, signage & show windows
- 14. Store access & exit
- 15. Intuitive yet calculated layout
- 16. Category zoning & placement
- 17. Highlight & focal elements
- 18. Circulation paths & widths
- 19. Visual connect across floors
- 20. Ease of vertical transportation
- 21. Back office, stockrooms & store replenishments
- 22. Staff services
- 23. Security & shrinkage limitation
- 25. Store analysis and feedbackCustomer Engagement
- 27. Customer EngagementCustomer profiles & shopping patterns
- 28. Customer desirables & must have’s
- 29. Impulse vs. planned buys, cross merchandising
- 30. Intuitive layout & category placement
- 31. Uncluttered layout and displays
- 32. Circulation paths & widths, hassle free browsing
- 33. Highlights, focal points & promotional areas
- 35. Seasonal Themes
- 36. Effective VM & collaterals
- 37. In store signages & communication
- 38. Services – baggage drops, shopping bags, trolleys, gift wrap, restrooms
- 39. Trial rooms, service desks, cash tills
- 40. Rest and refreshment options
- 41. Regular store refreshment & maintenance
- 42. Store analysis and feedbackCommunicate brand identity
- 44. Communicate brand identityStore design concept and theme
- 45. Colors
- 46. Textures
- 47. Materials
- 48. Music
- 49. Aroma
- 50. Temperature
- 53. Collaterals, graphicsRetail design & Project management
- 55. Time
- 56. TimeMacroStore count forecast and plan for the year
- 57. Plan and share fund flow requirement
- 58. Plan adequate infrastructure and resources
- 59. Work out SOP’s for pre-fitout and post fitout times
- 60. Standardization – design, details, drawings, processes
- 61. Inventories for lead time items
- 62. Ready for fitout sites
- 64. Get the best vendorsMicroProject checklists for drawings
- 65. Efficient Co-ordination for services
- 66. Project Checklists for orders and schedule of works
- 67. SIS data collection & docket submission SOP’s
- 68. Pert charts
- 69. Efficient site supervision and co-ordination
- 70. Status updates, pictures, follow ups
- 71. Account for Murphy’s law, provide for alternate plans and contingencies
- 72. Vendor management & upgradation
- 73. Payment tracking and documentationCost
- 74. CostMacroCreate cost targets, identify potential areas of savings
- 75. Rate analysis
- 76. Cheaper specs / equipment / vendors
- 78. R & D, new technologies
- 80. Rate contracts
- 82. Tracking
- 84. QualityMacroSOP for VIF forms
- 85. Design SOP’s
- 86. Quality of design & drawings
- 88. R & D, Store visits and analysis
- 89. Asset listsMicroSite supervision, reports, pictures, checks
- 90. Measurement checks and certificationTeam MottoThought out plans, methods & decisionsMake them, Follow themThrough lists And reminders