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TLA Conference 2012

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Amanda Carter

Re-imagining the Attic: Creating User-centered Services for your Special Collections, presented by Chapel Cowden and Amanda Carter.

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RE-IMAGINING THE ATTIC CREATING USER-CENTERED SERVICES FOR YOUR SPECIAL COLLECTIONS AMANDA J. CARTER, MODERN POLITICAL ARCHIVE AT BAKER CENTER CHAPEL D. COWDEN, UT CHATTANOOGA SPECIAL COLLECTIONS
Use is the main rationale for archival work in the user-oriented archive.
DEFINING USER-CENTERED SERVICES Oxford English Dictionary definitions: User: a person who has or makes use of a thing, esp. regularly; a person who employs or practices something (def. 1a) Centered: placed at the centre [sic] or in a central position (def. 1) Service: friendly or professional assistance (def. 19c) Therefore, user-centered services can be defined as: friendly, professional assistance that focuses on the needs and interests of the people who have or may access your collections.
HOW DOES YOUR ARCHIVE IDENTIFY? User Oriented Custodial Oriented Research Services Reference Use is the main rationale for Use is one of several rationales. archival work. User information-interesting but User information-essential for of secondary importance. program planning. Researchers are simply counted. Systematic gathering and Marketing is secondary. analysis of user information. Promoting use, researcher Marketing is a priority. services are secondary to Promoting use, researcher appraisal and other functions. services are regarded as Reliance on provenance as a program priorities. means of retrieval. Subject indexing fosters Reference is mainly educating retrieval. users to appreciate records, Finding aids and services are contexts, how the repository geared to users needs. works. Bruce W. Dearstyne, Managing Historical Records Programs: A Guide for Historical Agencies (Walnut Creek: AltaMira Press, 2000), 105.
HOW DO YOU WANT YOUR ARCHIVE TO IDENTIFY? Archives 2.0 Archives 1.0 Open Closed Transparent Opaque User-centered Archivist- and record- Technology-savvy centered Archivist as facilitator Technology-deficient Open to iterating products Archivist as Innovative and flexible gatekeeper/authority figure Looking for ways to attract Focused on perfect new users products Adhering to tradition Relying on interested users coming to the repository on their own Kate Theimer, A Different Kind of Web: New Connections Between Archives and Our Users (Chicago: Society of American Archivists, 2011), 335.
SERVICES COVERED Web 2.0 applications Facebook Twitter YouTube Flickr Blogs Digitization Creating shareable finding aids Exhibits and potential challenges to implementing these services.
KEEP IN MIND: HAVE A PLAN No matter which option or how you choose to implement or increase your user-centered services, it is important to understand how you want to benefit your institution. Define your goals Who is your audience? What do you want to achieve? What is your purpose? Tend your garden Dont create & ignore. Practice good upkeep on the services that you decide to implement. (e.g. post often, check links, etc.)
MEETING YOUR USERS WHERE THEY ARE, WEB 2.0-STYLE: THE MAJOR PLAYERS
THE F WORD (FACEBOOK) How To Use It: Establish a profile (location, hours, contact info, etc.) Post frequently Engage your audience through events, contests, news, and shared content (videos, photos, etc.) Push info from your other digital offerings into FB (blog posts, tweets, YouTube videos, Flickr streams, etc.
FACEBOOK EXAMPLE: HOUSTON CO. ARCHIVES Open Group Recently celebrated their one year anniversary (Nov.)as an established archive. FB presence since March 2011. Post Types: Images Exhibits & Events Found in the Archive Shared articles http://www.facebook.com/groups/190560887647081/
FACEBOOK EXAMPLE: EAST TENNESSEE HISTORY CENTER Organization Page Post Types: Images Policies Cross-posts from other organizations Ephemera http://www.facebook.com/pa ges/East-Tennessee-History- Center/117404638280061
FACEBOOK EXAMPLE: UTC SPECIAL COLLECTIONS Organization Page http://www.facebook.com/UTCLibrary?ref=ts
TWEET WHAT? TWITTER WHO? How to Use It: Cousin to text messaging, but with more public and interactive communication 140 character limit Microblogging Easy sign-up Create a profile Make announcements about events or new acquisitions Post links to news, blogs, Facebook, or new digitization efforts Follow a few other people or institutions to keep up with what is new in the industry Some Lingo: @[username]: replies to other tweeters #[keywords]: helps to categorize your tweets bit.ly: shortened (tiny) URL can be a blog, image, webpage
TWITTER EXAMPLE: TENEMENT MUSEUM Blurb can include mission, overview, or something a bit more fun https://twitter.com/#!/tenementmuseum
TWITTER EXAMPLE: CALVIN MCCLUNG HISTORICAL COLLECTION Notice the personalized background https://twitter.com/#!/similar_to/McClungHistColl
BLOGGING? YOU MEAN I HAVE TO KEEP A JOURNAL TOO?? Implementation Options Blog Software special events new collections processing highlights varia how-tos news ???
BLOGGING? YOU MEAN I HAVE TO KEEP A JOURNAL TOO?? How to Use It: Post often to keep audience interest Include images when possible Prominently display subscription options (RSS feed and/or email) Encourage commenting & be responsive when comments are made Tag posts Title posts thoughtfully for SEO Promote the blog Be patient!
Implementation: Processing Blog http://www.lib.unc.edu/blogs/morton/
Implementation: Humor
Implementation: Blog as website http://blog.lib.utc.edu/archivist/
FLICKR Why Flickr? Crowdsourcing materials (especially photos) Inexpensive way to display digital exhibits or collections Sharing event/other photos Enormous potential audience
LOC FLICKR REPORT The Flickr project increases awareness of the Library and its collections; sparks creative interaction with collections; provides LC staff with experience with social tagging and Web 2.0 community input; and provides leadership to cultural heritage and government communities.
FLICKR How To Use It: Select content Upload content & create metadata Tag images Interact with users Can begin with free account, then upgrade when necessary.
LOC ON FLICKR Flickr members have found family members through the photographs, theyve helped commemorate individuals whose stories arent well known but deserve to be remembered, theyve solved mysteries, and theyve helped us all appreciate the technology and art of photography.
FLICKR COMMONS
YOUTUBE & VIDEO SHARING How To Use It: What To Film: Create a profile Tutorials Record video Webinars Upload content & create Advocacy metadata Basic information Tag video Tours Interact in the comments section
LOC ON YOUTUBE Personalized banner includes navigation http://www.youtube.com/user/LibraryOfCongress
UTC SPECIAL COLLECTIONS ON YOUTUBE http://www.youtube.com/user/utclib/
DIGITIZING FOR YOUR USERS
DIGITIZATION Why? What? Your users want it! Just about anything Promote access Per request Demonstrate Determined by plan holdings How? For remote users Create a plan. See Preservation Handbook for Digital Projects www.nedcc.org/resources/digitalhandbook/dman.pdf
TSLAS TENNESSEE VIRTUAL ARCHIVE http://teva.contentdm.oclc.org/cdm/
VOLUNTEER VOICES Statewide digitization program Goals: Improve access to digital collections Facilitate use Offer training opportunities for staff to learn digitization standards/best practices Digital Collections from: KCPL-McClung MTSU NPL TN Encyclopedia of http://www.volunteervoices.org/ History & Culture TeVA Volunteer Voices
CREATING SHAREABLE FINDING AIDS
CREATE SHAREABLE FINDING AIDS
WAYS TO SHARE FINDING AIDS 1. Put them online (users are expecting this more than ever) 2. Place the URL in the catalog record 3. Link to FAs through website collection overviews 4. Create a Google Search for FAs (or have IT build you a search) 5. Place FAs in a national database (e.g. ArchiveGrid)
EXAMPLE: BAKER CENTER MPA Can view in sections or as one document http://bakercenter.utk.edu/modern-political-archive/archival-collections/
EXAMPLE: UTC SPECIAL COLLECTIONS http://findingaids.library.utc.edu/Allen.html
CREATING PHYSICAL EXHIBITS
WHY PHYSICAL EXHIBITS 1. Educational and aesthetic purposes 2. Showcase types of materials found in the archive 3. Highlight new collections or hidden gems 4. Draw attention or interest to the special collections or archives department 5. In collaboration with other departmental events or to celebrate holidays 6. Pique interest to bring in new users
HOW TO DISPLAY EXHIBITS 1. Decide on a theme. 2. Display options: Covered display cases, hang framed objects Digital displays or screens Interactive components Guestbook for comments 3. Try to include a small note or card summarizing what the materials are and how they relate to the theme. Display cases and digital displays may not be within the budget so get creative in deciding how you would like to show off items from you collection. Creating posters using images of items from the collection or digitizing the images to display on your website could work.
WHAT TO INCLUDE IN PHYSICAL EXHIBITS Pamphlets, flyers, posters Medallions, pens, awards Shiny objects usually catch the eye of passer-bys Art Cartoons, doodles, art gifts to the creators of the collections Handwritten letters or postcards Am I the only one that loves this kind of stuff? Anything that seems unusual or unique, but still falls in line with the theme Removing items from the collection can be tricky. Be sure you have a good tracking and replacement plan.
EXAMPLE: POLITICAL CARTOONS MODERN POLITICAL ARCHIVE AT THE BAKER CENTER
EXAMPLE: COLLABORATION MPA AND BAKER CENTER
CHALLENGES Maintaining context Online efforts will not reach everyone. Blurring of lines between personal & professional in Web 2.0 endeavors Maintaining quality and trust. Acquiring approval Avoiding the bandwagon. Measuring success
WRAPPING IT UP Dont like these tools? Get creative. Google+ Pinterest Widgets Class instruction Blurbs in department newsletters on new finds Things to Remember: Have a goal Make a plan Tutorials are helpful Have fun with it!

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TLA Conference 2012

  • 1. RE-IMAGINING THE ATTIC CREATING USER-CENTERED SERVICES FOR YOUR SPECIAL COLLECTIONS AMANDA J. CARTER, MODERN POLITICAL ARCHIVE AT BAKER CENTER CHAPEL D. COWDEN, UT CHATTANOOGA SPECIAL COLLECTIONS
  • 2. Use is the main rationale for archival work in the user-oriented archive.
  • 3. DEFINING USER-CENTERED SERVICES Oxford English Dictionary definitions: User: a person who has or makes use of a thing, esp. regularly; a person who employs or practices something (def. 1a) Centered: placed at the centre [sic] or in a central position (def. 1) Service: friendly or professional assistance (def. 19c) Therefore, user-centered services can be defined as: friendly, professional assistance that focuses on the needs and interests of the people who have or may access your collections.
  • 4. HOW DOES YOUR ARCHIVE IDENTIFY? User Oriented Custodial Oriented Research Services Reference Use is the main rationale for Use is one of several rationales. archival work. User information-interesting but User information-essential for of secondary importance. program planning. Researchers are simply counted. Systematic gathering and Marketing is secondary. analysis of user information. Promoting use, researcher Marketing is a priority. services are secondary to Promoting use, researcher appraisal and other functions. services are regarded as Reliance on provenance as a program priorities. means of retrieval. Subject indexing fosters Reference is mainly educating retrieval. users to appreciate records, Finding aids and services are contexts, how the repository geared to users needs. works. Bruce W. Dearstyne, Managing Historical Records Programs: A Guide for Historical Agencies (Walnut Creek: AltaMira Press, 2000), 105.
  • 5. HOW DO YOU WANT YOUR ARCHIVE TO IDENTIFY? Archives 2.0 Archives 1.0 Open Closed Transparent Opaque User-centered Archivist- and record- Technology-savvy centered Archivist as facilitator Technology-deficient Open to iterating products Archivist as Innovative and flexible gatekeeper/authority figure Looking for ways to attract Focused on perfect new users products Adhering to tradition Relying on interested users coming to the repository on their own Kate Theimer, A Different Kind of Web: New Connections Between Archives and Our Users (Chicago: Society of American Archivists, 2011), 335.
  • 6. SERVICES COVERED Web 2.0 applications Facebook Twitter YouTube Flickr Blogs Digitization Creating shareable finding aids Exhibits and potential challenges to implementing these services.
  • 7. KEEP IN MIND: HAVE A PLAN No matter which option or how you choose to implement or increase your user-centered services, it is important to understand how you want to benefit your institution. Define your goals Who is your audience? What do you want to achieve? What is your purpose? Tend your garden Dont create & ignore. Practice good upkeep on the services that you decide to implement. (e.g. post often, check links, etc.)
  • 8. MEETING YOUR USERS WHERE THEY ARE, WEB 2.0-STYLE: THE MAJOR PLAYERS
  • 9. THE F WORD (FACEBOOK) How To Use It: Establish a profile (location, hours, contact info, etc.) Post frequently Engage your audience through events, contests, news, and shared content (videos, photos, etc.) Push info from your other digital offerings into FB (blog posts, tweets, YouTube videos, Flickr streams, etc.
  • 10. FACEBOOK EXAMPLE: HOUSTON CO. ARCHIVES Open Group Recently celebrated their one year anniversary (Nov.)as an established archive. FB presence since March 2011. Post Types: Images Exhibits & Events Found in the Archive Shared articles http://www.facebook.com/groups/190560887647081/
  • 11. FACEBOOK EXAMPLE: EAST TENNESSEE HISTORY CENTER Organization Page Post Types: Images Policies Cross-posts from other organizations Ephemera http://www.facebook.com/pa ges/East-Tennessee-History- Center/117404638280061
  • 12. FACEBOOK EXAMPLE: UTC SPECIAL COLLECTIONS Organization Page http://www.facebook.com/UTCLibrary?ref=ts
  • 13. TWEET WHAT? TWITTER WHO? How to Use It: Cousin to text messaging, but with more public and interactive communication 140 character limit Microblogging Easy sign-up Create a profile Make announcements about events or new acquisitions Post links to news, blogs, Facebook, or new digitization efforts Follow a few other people or institutions to keep up with what is new in the industry Some Lingo: @[username]: replies to other tweeters #[keywords]: helps to categorize your tweets bit.ly: shortened (tiny) URL can be a blog, image, webpage
  • 14. TWITTER EXAMPLE: TENEMENT MUSEUM Blurb can include mission, overview, or something a bit more fun https://twitter.com/#!/tenementmuseum
  • 15. TWITTER EXAMPLE: CALVIN MCCLUNG HISTORICAL COLLECTION Notice the personalized background https://twitter.com/#!/similar_to/McClungHistColl
  • 16. BLOGGING? YOU MEAN I HAVE TO KEEP A JOURNAL TOO?? Implementation Options Blog Software special events new collections processing highlights varia how-tos news ???
  • 17. BLOGGING? YOU MEAN I HAVE TO KEEP A JOURNAL TOO?? How to Use It: Post often to keep audience interest Include images when possible Prominently display subscription options (RSS feed and/or email) Encourage commenting & be responsive when comments are made Tag posts Title posts thoughtfully for SEO Promote the blog Be patient!
  • 18. Implementation: Processing Blog http://www.lib.unc.edu/blogs/morton/
  • 20. Implementation: Blog as website http://blog.lib.utc.edu/archivist/
  • 21. FLICKR Why Flickr? Crowdsourcing materials (especially photos) Inexpensive way to display digital exhibits or collections Sharing event/other photos Enormous potential audience
  • 22. LOC FLICKR REPORT The Flickr project increases awareness of the Library and its collections; sparks creative interaction with collections; provides LC staff with experience with social tagging and Web 2.0 community input; and provides leadership to cultural heritage and government communities.
  • 23. FLICKR How To Use It: Select content Upload content & create metadata Tag images Interact with users Can begin with free account, then upgrade when necessary.
  • 24. LOC ON FLICKR Flickr members have found family members through the photographs, theyve helped commemorate individuals whose stories arent well known but deserve to be remembered, theyve solved mysteries, and theyve helped us all appreciate the technology and art of photography.
  • 26. YOUTUBE & VIDEO SHARING How To Use It: What To Film: Create a profile Tutorials Record video Webinars Upload content & create Advocacy metadata Basic information Tag video Tours Interact in the comments section
  • 27. LOC ON YOUTUBE Personalized banner includes navigation http://www.youtube.com/user/LibraryOfCongress
  • 28. UTC SPECIAL COLLECTIONS ON YOUTUBE http://www.youtube.com/user/utclib/
  • 30. DIGITIZATION Why? What? Your users want it! Just about anything Promote access Per request Demonstrate Determined by plan holdings How? For remote users Create a plan. See Preservation Handbook for Digital Projects www.nedcc.org/resources/digitalhandbook/dman.pdf
  • 31. TSLAS TENNESSEE VIRTUAL ARCHIVE http://teva.contentdm.oclc.org/cdm/
  • 32. VOLUNTEER VOICES Statewide digitization program Goals: Improve access to digital collections Facilitate use Offer training opportunities for staff to learn digitization standards/best practices Digital Collections from: KCPL-McClung MTSU NPL TN Encyclopedia of http://www.volunteervoices.org/ History & Culture TeVA Volunteer Voices
  • 33. CREATING SHAREABLE FINDING AIDS
  • 35. WAYS TO SHARE FINDING AIDS 1. Put them online (users are expecting this more than ever) 2. Place the URL in the catalog record 3. Link to FAs through website collection overviews 4. Create a Google Search for FAs (or have IT build you a search) 5. Place FAs in a national database (e.g. ArchiveGrid)
  • 36. EXAMPLE: BAKER CENTER MPA Can view in sections or as one document http://bakercenter.utk.edu/modern-political-archive/archival-collections/
  • 37. EXAMPLE: UTC SPECIAL COLLECTIONS http://findingaids.library.utc.edu/Allen.html
  • 39. WHY PHYSICAL EXHIBITS 1. Educational and aesthetic purposes 2. Showcase types of materials found in the archive 3. Highlight new collections or hidden gems 4. Draw attention or interest to the special collections or archives department 5. In collaboration with other departmental events or to celebrate holidays 6. Pique interest to bring in new users
  • 40. HOW TO DISPLAY EXHIBITS 1. Decide on a theme. 2. Display options: Covered display cases, hang framed objects Digital displays or screens Interactive components Guestbook for comments 3. Try to include a small note or card summarizing what the materials are and how they relate to the theme. Display cases and digital displays may not be within the budget so get creative in deciding how you would like to show off items from you collection. Creating posters using images of items from the collection or digitizing the images to display on your website could work.
  • 41. WHAT TO INCLUDE IN PHYSICAL EXHIBITS Pamphlets, flyers, posters Medallions, pens, awards Shiny objects usually catch the eye of passer-bys Art Cartoons, doodles, art gifts to the creators of the collections Handwritten letters or postcards Am I the only one that loves this kind of stuff? Anything that seems unusual or unique, but still falls in line with the theme Removing items from the collection can be tricky. Be sure you have a good tracking and replacement plan.
  • 42. EXAMPLE: POLITICAL CARTOONS MODERN POLITICAL ARCHIVE AT THE BAKER CENTER
  • 43. EXAMPLE: COLLABORATION MPA AND BAKER CENTER
  • 44. CHALLENGES Maintaining context Online efforts will not reach everyone. Blurring of lines between personal & professional in Web 2.0 endeavors Maintaining quality and trust. Acquiring approval Avoiding the bandwagon. Measuring success
  • 45. WRAPPING IT UP Dont like these tools? Get creative. Google+ Pinterest Widgets Class instruction Blurbs in department newsletters on new finds Things to Remember: Have a goal Make a plan Tutorials are helpful Have fun with it!