際際滷

際際滷Share a Scribd company logo
Arun Residence By
犖犖犖
犖犖
犖
犖犖∇絹犖迦肩犖犖犢犢犖ム鍵犖犖迦牽犖犖園犖犖
犖犖伍謙犖迦献犖犖犖犖犢
犖÷見犖
犖
犖犖∇顕犖ム険犖
1
2
4
Temple of the Dawn
Temple of the Emerald Buddha
Wat Pho
Arun Residence
TMA Presentation Final Round by Arunsawad Team
Deluxe Rooms Suites
Chaba Arun Suite
Lotus
Ratchaphruek
Suite
Leelavadee Jasmine Suite
Chetuphon Gate
Sala Arun
Good
Governance
EthicsBusiness
Competencies
In Balanced, Stable and
Resonable Way
Environment Economics
Customer
Satisfaction
Sale & Profit
Long-term
Competitice
Adventage
Employee Social/Community
All-round Knowledge
Driven
By Heart :
Integrity and
morality
Self-immunity & Sustainable
Development
Networking
Raising
awareness
&Encouraging
SWOT Analysis
Strengths
犖犖橿犖ム犖朽犖犖園犖犖犖∇弦犢犢犖犢犖犖犖犖朽犖犖伍犖÷犖犖犢犖о権犖÷牽犖犖
犖犖迦犖о険犖犖犖犖犖犖 犢犖ム鍵犖犖犖迦犖犖朽犖犖橿犖園犖犖迦
犖犖犖萎硯犖園犖巌絹犖迦肩犖犖犢犖犖朽犖÷元犖犖劇犖犢犖犖朽権犖犢犖犖犖萎犖園犢犖ム
犖犖迦牽犢犖犖巌犖犖迦犢犖犖犖犖迦犖犖朽犖犖犖犖犢犖迦犖犖萎犖о
Weaknesses
犖犖伍犖犖迦犖犖犖巌犖迦牽犢犖÷犖犖朽犖犢犖迦犖迦犖犖о険犖
犖犖犖園犖犖迦犖犖迦犖犖о顕犖÷牽犖項犖犖迦犖犖犖萎硯犖園犖巌絹犖迦肩犖犖犢
犢犖ム鍵犖犖迦県犖迦犖朽犖犖迦検 犖犖橿犖о犖犢犖犖犖犖園犖犢犖犖
犖÷元犖犢犖犖犖橿犖園犖犢犖迦犖犖犖迦犖犖朽 犖犖迦犖犖迦牽犖犖橿検犖犖犖
犖犖迦犖о険犖犖犖犖犖犖÷犢犖迦犢 犖÷顕犖犖犢犖迦犖犖伍犖犢犖
犖犖迦犖犖迦牽犖犖園犢犖犢犖犖犢犖犖÷弦犖ム献犖項犖犢犖迦犖朽犖犖
Opportunities
犖犖迦牽犖犖犖園犖犖犖伍犖犖犖犖犖犢犖о権犖犖迦犖犖迦犖犖迦犖犖園
犢犖犢犖 犖犖犖. 犖犖む犖巌犖犖犖÷犖迦牽犢犖犢犖犖劇犖 Online
犖犖朽犖÷顕犖犖犖謹犖
Threats
犖犖ム顕犖犖÷元犖犖迦牽犢犖犢犖犖犖園犖犖園犖犖項 犖÷元犖犖迦牽犖犖巌犖犢犖
犖犖犖萎肩犖迦犖犖迦犖犖園犖犖伍検犖犖犢犖犖犖萎犖園犖犢犖
犖犖園犖犢犖犖犢犖犖朽犖∇硯犖∇幻犢犖犖犖ム犖ム犖犖迦犖о鹸犖犖む犖
犢犖犖犖犖犖犖巌
TOWS Analysis
SO Strategies
犖犖ム権犖伍犖犢犢犖犖巌犖犖伍
Arunsawad Fan page
Tryvertising
WO Strategies
犖犖ム権犖伍犖犢犢犖犖巌犢犖犢犢犖
Cultural Learning
Creative Tourism
Loyalty Program
ST Strategies
犖犖ム権犖伍犖犢犢犖犖巌犖犢犖犖犖犖園
Honeymoon Package
Tha tian history caf辿
WT Strategies
犖犖ム権犖伍犖犢犢犖犖巌犖犖園
Networking
Language Training
Marketing
HRM
Risk MGT
Financing
Networking
Arun Residence Operation
Product
Tryvertising Strategy
Thai Massage
Sensory Marketing
Creative Tourism
Channel
Facebook
Tha Tian History Cafe
CRM
Marketing Plan
Tryvertising Strategy
Try Try
Try
Try
Try
Tryvertising Strategy
Thai Massage
Creative Tourism
Thai Snack Flower Market
Thai Massage Tha TianOld Shine
Channel - Facebook
Sensory Marketing
Sight
Hearing
Taste Smell
Touch
Tha Tian History 遺温韓辿
CRM
Discount
Special
Meal
Tips
Past
Experience
Contact
Interests
Favorite
Name
CRM
Service Quality
7R
Operation Plan
Service Quality
RE
USE
RE
DUCE
RE
CYCLE
RE
PAIR
RE
TURN
RE
FILL
RE
FUSE
7R
Recruitment
Training
Compensation & Welfare
Employee Engagement
Human Resource
Management
Human Resource Management
HAPPY WORKPLACE FOR SUSTAINABLE
HUMAN RESOURCE & QUALITY SERVICE
Recruitment
General Employee
Students Part-Time Program
Training
Service Training
Training
Cultural Training
Language Training
Salary & Incentive Pay
Flexible Walfare
Compensation & Welfare
- Insurances
- Transportation fees
- Mobile phone bills
- Scholarships for children
- Fitness
- Extra leave
Employee Engagement
 ARUN FAMILY  CREATIVE TOURISM ACTIVITIES  REWARD
Human Resource Management
Hotel-Hotel
Hotel-Community
Hotel-Tourist Attraction
Hotel-Government &
Educational Institution
Network
Hotel - Hotel
Hotel - Community
Tha Tian
Community
Pakklong Talad
Community
Thai Massage
Hotel - Tourist Attraction
Hotel - Government & Educational Institution
Revenue
Financial Performance
Cash Flow
Financial Analysis
and Budgeting
Rooms 8.82 Mb.
17.65 Mb.
Others 0.17 Mb.
Total 26.51 Mb.
Food and
Beverage
Revenue
!1.99!! !1.98!!
!2.43!!
!2.56!!
!2.64!!
!1.00!!
!1.50!!
!2.00!!
!2.50!!
!3.00!!
2555! 2556! 2557! 2558! 2559!
Mb.!
EBIT!(Mb.)!
Financial Performance
Financial Performance
Capital Budget 915,000
Operating Budget 316,000
Renovation Plan 3,000,000
Cash Flow
Payback Period 1.16 year
NPV 442,358.78
IRR 14.52%
Booking In Hand
Blocked Traffic
Risk Management
Booking In Hand
SAVE UP
TO 30 %
Blocked Traffic
Arun Residence
Framework
Role Model Of
Boutique Hotel
Ethical & Coperate
Governance
Economic Sustainable
TMA Presentation Final Round by Arunsawad Team
Thank You

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TMA Presentation Final Round by Arunsawad Team