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TM?T 2012: C? h?i cho t?t c?

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H?i Ph?m
H?i Ph?m

Anh T¨¤i Tr?n ph?n t¨ªch c? h?i TM?T Vi?t Nam 2012

1 of 26
Th??ng m?i ?i?n t? Vi?t 2012 Tai Tran & Duy Doan Open Consultant Offline 18.12.2011
2 TM?T Vi?t 2012 Agenda 1. S? l??c th? tr??ng th??ng m?i ?i?n t? & thanh to¨¢n tr?c tuy?n n?m qua 2. C¨¢c l?i th? c?nh tranh c?a c¨¢c m? h¨¬nh TM?T 3. Ti?m n?ng t??ng lai
3 TM?T Vi?t 2012 1. Hi?n t?i ch¨²ng ta ?ang ? ??u
4 TM?T Vi?t 2012 Kh?ng ho?ng kinh t? C? ch? h? S?c mua tr? Y?u t? v? m? Xu h??ng Ng?n c?ng h¨¤ng ngh? D¨°ng ti?n ??u t?
5 TM?T Vi?t 2012 T?ng quan th? tr??ng Click mua h¨¤ng Click thanh to¨¢n ?? l?n th? tr??ng Group buying Vi?t 2011 l¨¤ 750 t? Th? tr??ng TM?T kh?ng k? Group buying l¨¤: (*) Thanh to¨¢n ?i?n t? (**) l¨¤: (*) chia s? trong bu?i offline (**) v¨¬ m?t s? l? do ch? t¨ªnh v¨ª ?i?n t?, t?m ch?a t¨ªnh c¨¢c c?ng thanh to¨¢n SmartLink, VNBC, Banknetvn, OnePay
6 TM?T Vi?t 2012 Nhu c?u ng??i b¨¢n ?i?n m¨¢y Ng¨¤nh B2C CNTT h¨¤ng H¨¤ng gia d?ng S¨¢ch gi?y Th?i trang C2C M? ph?m Thanh to¨¢n Nhu D?ch v? gian h¨¤ng Th??ng hi?u c?u Giao h¨¤ng Nh?n vi¨ºn CSKH chuy¨ºn bi?t (account Ch?m s¨®c ??i t¨¢c manager) Mi?n ph¨ª th?i gian ??u Gi¨¢ c?
7 TM?T Vi?t 2012 Ch?n dung ng??i mua C¨¢c nh¨®m ng??i mua h¨¤ng 1. Geek Nh?n vi¨ºn 2. D?n s?n h¨¤ng v?n ph¨°ng 3. Teen? 4. Nh?n vi¨ºn v?n ph¨°ng 5. Mass C¨® thu nh?p Nhu c?u D¨´ng MXH Ni?m tin cho chi ti¨ºu ??m b?o an to¨¤n Ch?m s¨®c kh¨¢ch h¨¤ng Website trung gian S?n s¨¤ng Website t? b¨¢n ph??ng ti?n thanh to¨¢n
8 TM?T Vi?t 2012 M?t s? h?n ch? Qu?n tr? r?i ro Ch?m s¨®c kh¨¢ch h¨¤ng B?o v? ng??i mua & ng??i b¨¢n Kh?ng ho?ng truy?n th?ng Quy tr¨¬nh chu?n & th??ng xuy¨ºn Ch?a t? ??ng ho¨¢ nhi?u kh?u T?c ?? ph?c v? C? ??nh chi ph¨ª Identity C2C ??n B2C? Nh?n l?c Ng??i gi?i? Nh¨®m gi?i? C? ch? cho nh¨®m gi?i
9 TM?T Vi?t 2012 2. Ba m? h¨¬nh l?n
10 TM?T Vi?t 2012 C¨¢c g??ng m?t l?n (t?m kh?ng t¨ªnh groupbuying) R?ng, ?n, R?, Solo Th?ng k¨º group-buying xem dealcuatui.com
11 TM?T Vi?t 2012 ?n s??
C?ng ty 12 TM?T Vi?t 2012 Internet Kinh V?n N?n t?ng nghi?m S?n T?p trung Quan h? ph?m
13 TM?T Vi?t 2012 Nh¨¤ b¨¢n l? C?ng ty Internet Kh?i nghi?p T?n d?ng th??ng hi?u Gi?i quy?t v?n ?? geek ??nh v? s?n ph?m d?ch & h? th?ng l¨¤m geek d¨´ng v? L¨¤m th?t t?t th? tr??ng L¨¤m s?n ph?m Quan h? nh¨¤ b¨¢n l? ng¨¢ch N?m k¨ºnh b¨¢n tr?c Bi?n th¨¤nh nh¨¤ b¨¢n l? G?i ??u t? / h?p t¨¢c tuy?n tr?c tuy?n C? ??nh chi ph¨ª, t?ng Ph¨¢t tri?n t? th? tr??ng quy m? ng¨¢ch
14 TM?T Vi?t 2012 Case Study H? th?ng ni?m tin C?ng c? thanh to¨¢n K?t n?i nhi?u ng?n h¨¤ng H? tr? ng??i d¨´ng kh?ng c¨® t¨¤i kho?n ng?n h¨¤ng M? r?ng m?ng l??i merchant Chi?n l??c: giao d?ch v?a v¨¤ nh? (vs. MobiVi' l¨¤m giao d?ch l?n) S?n ph?m n?i dung s?, chuy?n ti?n li¨ºn ng?n h¨¤ng mi?n ph¨ª Marketing http://dg.nganluong.vn Khuy?n m?i, gi?m gi¨¢, qu¨¤ t?ng, h?u m?i Truy?n th?ng K?t n?i ??i t¨¢c chi?n l??c Mua b¨¢n xuy¨ºn bi¨ºn gi?i Thanh to¨¢n xuy¨ºn bi¨ºn gi?i
15 TM?T Vi?t 2012 3. 2012 v¨¤ t??ng lai
16 TM?T Vi?t 2012 C?u h?i AI chi?m C? H?I th? n¨¤o cho tr??ng? m?i ??n v? tham gia?
17 TM?T Vi?t 2012 Tr? l?i C¨°n c?c k? C?nh tranh nhi?u Hi?n t?i ch? kh?ng gian l¨¤m n? to¨¤n l¨¤ b??c ??u ?? ph¨¢t th? tr??ng tri?n ??i th? ch¨ªnh l¨¤ c¨¢c chu?i b¨¢n l? truy?n M?t Ch?a c?n th?ng tri?u b?y quan t?m ai t? ??ng s? th?ng
18 TM?T Vi?t 2012 M¨¤ 2012 c?ng ch?a ph?n ??nh ai s? th?ng Big-4 M?i quan h? h? tr?, b? sung Cu?c ch?i d¨¤i v?i kh¨¢ch h¨¤ng, c¨¢c k¨ºnh ph?n ph?i kh¨¢c
19 TM?T Vi?t 2012 Ng¨¤nh n¨¤o? T?ng th? tr??ng c? truy?n th?ng l?n online (ngh¨¬n t? ??ng) 140 120 100 80 60 40 20 0 ?i?n m¨¢y S?n ph?m c?ng ?TDD Th?i trang & m? S¨¢ch ngh? ph?m
20 TM?T Vi?t 2012 Ti?m n?ng th? tr??ng TM?T 4 TTTT 4.5 ngh¨¬n t? ngh¨¬n t? ??ng ??ng (*) (*) ph??ng ph¨¢p comparables
21 TM?T Vi?t 2012 V?y 2012 l¨¤ n?m: T?n d?ng L¨¤m s?n ?¨¤ Groupon ph?m M? r?ng th? ??nh v? b?n tr??ng th?n
22 TM?T Vi?t 2012 Xin c?m ?n! Tai Tran Duy Doan http://taitran.vn http://www.facebook .com/doanduy
23 TM?T Vi?t 2012 Ph? l?c
C¨¢c c?ng ty b¨¢n l? C¨¢c c?ng ty c?ng ngh? l?n Kh?i nghi?p TM?T (startup) 24 TM?T Vi?t 2012 $$$$$ $$$ $? H? th?ng ??i l?, b¨¢n h¨¤ng, ??i ng? c?ng ngh?, b¨¢n H?u nh? kh?ng c¨® nh?n s? v?n chuy?n, th??ng hi?u h¨¤ng, ch?m s¨®c kh¨¢ch h¨¤ng, cho b¨¢n h¨¤ng v?n chuy?n Ti?n th?t h¨¤ng th?t Kho h?n ch? H?u nh? kh?ng c¨® kho Kho b?i Ph? thu?c nh¨¤ cung c?p C¨¤ng ph? thu?c nh¨¤ cung c?p C¨® s?n h¨¤ng M?t ph?n nh?p h¨¤ng, m?t ph?n listing H?u nh? kh?ng c¨® kinh R?t kinh nghi?m Internet, Th??ng c¨® kinh nghi?m v? nghi?m v? Internet TM?T, c?ng ??ng Internet H?n ch? v? s?n ph?m website S?n ph?m t?t S?n ph?m th?ng minh T?p trung v¨¤o b¨¢n h¨¤ng, ph? B¨¢n h¨¤ng, l¨¤m trung gian, Th? tr??ng ng¨¢ch (nich¨¦) thu?c v¨¤o thanh to¨¢n TTTT, qu?ng c¨¢o Li¨ºn k?t c¨¢c nh¨¤ ph?n ph?i & Li¨ºn k?t nh¨¤ ??u t? n??c Quan h? c¨¢ nh?n ng?n h¨¤ng ngo¨¤i v¨¤ c¨¢c s?n ph?m c?ng ngh? kh¨¢c Gi?ng iPhone: nhi?u ti?n, n?n Gi?ng Android: th?ng minh Gi?ng WinPhone7: ? t??ng t?ng ?¨®ng, th¨ªch ch?i v?i c¨¢c nhanh nh?y, m?ng l??i t?t m?i, hay, l¨¤ ?n s? b?n to
25 TM?T Vi?t 2012 Reference VN's retail sales hit US $78 billion in 2010 http://news.gov.vn/Home/VNs-retail-sales-hit-US-78-billion-in- 2010/20111/9774.vgp Th? tr??ng ?i?n m¨¢y $6.6b http://chungta.vn/tin-tuc/kinh- doanh/2011/11/nam-2012-fpt-trading-se-phan-phoi-hang-dien-tu- gia-dung/ Doanh thu FPT Trading kho?ng 17 ngh¨¬n t? http://www.xuanthanhsc.vn/home/Tin-tuc/Chuyen-muc,Tin- tuc,Tin-trong-nuoc/Tap-doan-FPT-6-thang-dau-nam-lai-1204-ty- dong/ Doanh thu dienmay d? ki?n kho?ng 6 ngh¨¬n t? http://www.vnbrand.net/Phong-su-thuong-hieu/mo-hinh-cong-ty- the-gioi-di-dong-6000-ti-doanh-thu.html Ti?m n?ng TM?T 2 t? http://www.pcworld.com.vn/articles/tin- tuc/tin-trong-nuoc/2010/04/1218882/hon-8-ty-dong-giao-dich-qua- ebay-vn/
26 TM?T Vi?t 2012 Xem th¨ºm Groupon http://www.taitran.vn/tag/groupon/ Amazon http://www.taitran.vn/tag/amazon/

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TM?T 2012: C? h?i cho t?t c?

  • 1. Th??ng m?i ?i?n t? Vi?t 2012 Tai Tran & Duy Doan Open Consultant Offline 18.12.2011
  • 2. 2 TM?T Vi?t 2012 Agenda 1. S? l??c th? tr??ng th??ng m?i ?i?n t? & thanh to¨¢n tr?c tuy?n n?m qua 2. C¨¢c l?i th? c?nh tranh c?a c¨¢c m? h¨¬nh TM?T 3. Ti?m n?ng t??ng lai
  • 3. 3 TM?T Vi?t 2012 1. Hi?n t?i ch¨²ng ta ?ang ? ??u
  • 4. 4 TM?T Vi?t 2012 Kh?ng ho?ng kinh t? C? ch? h? S?c mua tr? Y?u t? v? m? Xu h??ng Ng?n c?ng h¨¤ng ngh? D¨°ng ti?n ??u t?
  • 5. 5 TM?T Vi?t 2012 T?ng quan th? tr??ng Click mua h¨¤ng Click thanh to¨¢n ?? l?n th? tr??ng Group buying Vi?t 2011 l¨¤ 750 t? Th? tr??ng TM?T kh?ng k? Group buying l¨¤: (*) Thanh to¨¢n ?i?n t? (**) l¨¤: (*) chia s? trong bu?i offline (**) v¨¬ m?t s? l? do ch? t¨ªnh v¨ª ?i?n t?, t?m ch?a t¨ªnh c¨¢c c?ng thanh to¨¢n SmartLink, VNBC, Banknetvn, OnePay
  • 6. 6 TM?T Vi?t 2012 Nhu c?u ng??i b¨¢n ?i?n m¨¢y Ng¨¤nh B2C CNTT h¨¤ng H¨¤ng gia d?ng S¨¢ch gi?y Th?i trang C2C M? ph?m Thanh to¨¢n Nhu D?ch v? gian h¨¤ng Th??ng hi?u c?u Giao h¨¤ng Nh?n vi¨ºn CSKH chuy¨ºn bi?t (account Ch?m s¨®c ??i t¨¢c manager) Mi?n ph¨ª th?i gian ??u Gi¨¢ c?
  • 7. 7 TM?T Vi?t 2012 Ch?n dung ng??i mua C¨¢c nh¨®m ng??i mua h¨¤ng 1. Geek Nh?n vi¨ºn 2. D?n s?n h¨¤ng v?n ph¨°ng 3. Teen? 4. Nh?n vi¨ºn v?n ph¨°ng 5. Mass C¨® thu nh?p Nhu c?u D¨´ng MXH Ni?m tin cho chi ti¨ºu ??m b?o an to¨¤n Ch?m s¨®c kh¨¢ch h¨¤ng Website trung gian S?n s¨¤ng Website t? b¨¢n ph??ng ti?n thanh to¨¢n
  • 8. 8 TM?T Vi?t 2012 M?t s? h?n ch? Qu?n tr? r?i ro Ch?m s¨®c kh¨¢ch h¨¤ng B?o v? ng??i mua & ng??i b¨¢n Kh?ng ho?ng truy?n th?ng Quy tr¨¬nh chu?n & th??ng xuy¨ºn Ch?a t? ??ng ho¨¢ nhi?u kh?u T?c ?? ph?c v? C? ??nh chi ph¨ª Identity C2C ??n B2C? Nh?n l?c Ng??i gi?i? Nh¨®m gi?i? C? ch? cho nh¨®m gi?i
  • 9. 9 TM?T Vi?t 2012 2. Ba m? h¨¬nh l?n
  • 10. 10 TM?T Vi?t 2012 C¨¢c g??ng m?t l?n (t?m kh?ng t¨ªnh groupbuying) R?ng, ?n, R?, Solo Th?ng k¨º group-buying xem dealcuatui.com
  • 11. 11 TM?T Vi?t 2012 ?n s??
  • 12. C?ng ty 12 TM?T Vi?t 2012 Internet Kinh V?n N?n t?ng nghi?m S?n T?p trung Quan h? ph?m
  • 13. 13 TM?T Vi?t 2012 Nh¨¤ b¨¢n l? C?ng ty Internet Kh?i nghi?p T?n d?ng th??ng hi?u Gi?i quy?t v?n ?? geek ??nh v? s?n ph?m d?ch & h? th?ng l¨¤m geek d¨´ng v? L¨¤m th?t t?t th? tr??ng L¨¤m s?n ph?m Quan h? nh¨¤ b¨¢n l? ng¨¢ch N?m k¨ºnh b¨¢n tr?c Bi?n th¨¤nh nh¨¤ b¨¢n l? G?i ??u t? / h?p t¨¢c tuy?n tr?c tuy?n C? ??nh chi ph¨ª, t?ng Ph¨¢t tri?n t? th? tr??ng quy m? ng¨¢ch
  • 14. 14 TM?T Vi?t 2012 Case Study H? th?ng ni?m tin C?ng c? thanh to¨¢n K?t n?i nhi?u ng?n h¨¤ng H? tr? ng??i d¨´ng kh?ng c¨® t¨¤i kho?n ng?n h¨¤ng M? r?ng m?ng l??i merchant Chi?n l??c: giao d?ch v?a v¨¤ nh? (vs. MobiVi' l¨¤m giao d?ch l?n) S?n ph?m n?i dung s?, chuy?n ti?n li¨ºn ng?n h¨¤ng mi?n ph¨ª Marketing http://dg.nganluong.vn Khuy?n m?i, gi?m gi¨¢, qu¨¤ t?ng, h?u m?i Truy?n th?ng K?t n?i ??i t¨¢c chi?n l??c Mua b¨¢n xuy¨ºn bi¨ºn gi?i Thanh to¨¢n xuy¨ºn bi¨ºn gi?i
  • 15. 15 TM?T Vi?t 2012 3. 2012 v¨¤ t??ng lai
  • 16. 16 TM?T Vi?t 2012 C?u h?i AI chi?m C? H?I th? n¨¤o cho tr??ng? m?i ??n v? tham gia?
  • 17. 17 TM?T Vi?t 2012 Tr? l?i C¨°n c?c k? C?nh tranh nhi?u Hi?n t?i ch? kh?ng gian l¨¤m n? to¨¤n l¨¤ b??c ??u ?? ph¨¢t th? tr??ng tri?n ??i th? ch¨ªnh l¨¤ c¨¢c chu?i b¨¢n l? truy?n M?t Ch?a c?n th?ng tri?u b?y quan t?m ai t? ??ng s? th?ng
  • 18. 18 TM?T Vi?t 2012 M¨¤ 2012 c?ng ch?a ph?n ??nh ai s? th?ng Big-4 M?i quan h? h? tr?, b? sung Cu?c ch?i d¨¤i v?i kh¨¢ch h¨¤ng, c¨¢c k¨ºnh ph?n ph?i kh¨¢c
  • 19. 19 TM?T Vi?t 2012 Ng¨¤nh n¨¤o? T?ng th? tr??ng c? truy?n th?ng l?n online (ngh¨¬n t? ??ng) 140 120 100 80 60 40 20 0 ?i?n m¨¢y S?n ph?m c?ng ?TDD Th?i trang & m? S¨¢ch ngh? ph?m
  • 20. 20 TM?T Vi?t 2012 Ti?m n?ng th? tr??ng TM?T 4 TTTT 4.5 ngh¨¬n t? ngh¨¬n t? ??ng ??ng (*) (*) ph??ng ph¨¢p comparables
  • 21. 21 TM?T Vi?t 2012 V?y 2012 l¨¤ n?m: T?n d?ng L¨¤m s?n ?¨¤ Groupon ph?m M? r?ng th? ??nh v? b?n tr??ng th?n
  • 22. 22 TM?T Vi?t 2012 Xin c?m ?n! Tai Tran Duy Doan http://taitran.vn http://www.facebook .com/doanduy
  • 23. 23 TM?T Vi?t 2012 Ph? l?c
  • 24. C¨¢c c?ng ty b¨¢n l? C¨¢c c?ng ty c?ng ngh? l?n Kh?i nghi?p TM?T (startup) 24 TM?T Vi?t 2012 $$$$$ $$$ $? H? th?ng ??i l?, b¨¢n h¨¤ng, ??i ng? c?ng ngh?, b¨¢n H?u nh? kh?ng c¨® nh?n s? v?n chuy?n, th??ng hi?u h¨¤ng, ch?m s¨®c kh¨¢ch h¨¤ng, cho b¨¢n h¨¤ng v?n chuy?n Ti?n th?t h¨¤ng th?t Kho h?n ch? H?u nh? kh?ng c¨® kho Kho b?i Ph? thu?c nh¨¤ cung c?p C¨¤ng ph? thu?c nh¨¤ cung c?p C¨® s?n h¨¤ng M?t ph?n nh?p h¨¤ng, m?t ph?n listing H?u nh? kh?ng c¨® kinh R?t kinh nghi?m Internet, Th??ng c¨® kinh nghi?m v? nghi?m v? Internet TM?T, c?ng ??ng Internet H?n ch? v? s?n ph?m website S?n ph?m t?t S?n ph?m th?ng minh T?p trung v¨¤o b¨¢n h¨¤ng, ph? B¨¢n h¨¤ng, l¨¤m trung gian, Th? tr??ng ng¨¢ch (nich¨¦) thu?c v¨¤o thanh to¨¢n TTTT, qu?ng c¨¢o Li¨ºn k?t c¨¢c nh¨¤ ph?n ph?i & Li¨ºn k?t nh¨¤ ??u t? n??c Quan h? c¨¢ nh?n ng?n h¨¤ng ngo¨¤i v¨¤ c¨¢c s?n ph?m c?ng ngh? kh¨¢c Gi?ng iPhone: nhi?u ti?n, n?n Gi?ng Android: th?ng minh Gi?ng WinPhone7: ? t??ng t?ng ?¨®ng, th¨ªch ch?i v?i c¨¢c nhanh nh?y, m?ng l??i t?t m?i, hay, l¨¤ ?n s? b?n to
  • 25. 25 TM?T Vi?t 2012 Reference VN's retail sales hit US $78 billion in 2010 http://news.gov.vn/Home/VNs-retail-sales-hit-US-78-billion-in- 2010/20111/9774.vgp Th? tr??ng ?i?n m¨¢y $6.6b http://chungta.vn/tin-tuc/kinh- doanh/2011/11/nam-2012-fpt-trading-se-phan-phoi-hang-dien-tu- gia-dung/ Doanh thu FPT Trading kho?ng 17 ngh¨¬n t? http://www.xuanthanhsc.vn/home/Tin-tuc/Chuyen-muc,Tin- tuc,Tin-trong-nuoc/Tap-doan-FPT-6-thang-dau-nam-lai-1204-ty- dong/ Doanh thu dienmay d? ki?n kho?ng 6 ngh¨¬n t? http://www.vnbrand.net/Phong-su-thuong-hieu/mo-hinh-cong-ty- the-gioi-di-dong-6000-ti-doanh-thu.html Ti?m n?ng TM?T 2 t? http://www.pcworld.com.vn/articles/tin- tuc/tin-trong-nuoc/2010/04/1218882/hon-8-ty-dong-giao-dich-qua- ebay-vn/
  • 26. 26 TM?T Vi?t 2012 Xem th¨ºm Groupon http://www.taitran.vn/tag/groupon/ Amazon http://www.taitran.vn/tag/amazon/