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LG (Life's Good) was established in 1958 through the merger of two Korean companies, Lucky and Gold Star. It is headquartered in Seoul, South Korea and is a large multinational corporation that produces a wide range of electronics including TVs, computers, home appliances, and more. LG has expanded its business globally over the years and has production sites around the world, including Korea, the US, Canada, and Japan. Technology and innovative advertising have played a key role in LG's successful global expansion.
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LG was originally established in 1958 as Gold Star in South Korea and was a merge between Lucky and Gold Star companies. It is now a large transnational technology company headquartered in Seoul, South Korea that produces many consumer electronics products including TVs, computers, home appliances, and more. Some of LG's first products included radios in the 1950s and they have since expanded globally and developed new technologies to drive their business success.Google I/O 2016 Announcements
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LG was originally established in 1958 as Gold Star and was a merge between Lucky and Gold Star, deriving the LG abbreviation. LG is a high-tech company that produces many electronic products including TVs, computers, home theater systems, and MP3 players. The first LG production site was in Seoul, South Korea and it now has main production sites around the world. Technology and global expansion have played huge roles in LG's success as a brand.Tnc lg
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LG (Life's Good) was established in 1958 through the merger of two Korean companies, Lucky and Gold Star. It is headquartered in Seoul, South Korea and is a large multinational consumer electronics company that produces TVs, computers, home appliances, and other electronic devices. LG started as a small company in Korea but has expanded globally through strategic use of technology and advertising to promote its brands.悋悽惆惘悋惠 愕 惘愆悋惆
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LG (Life's Good) was established in 1958 through the merger of two Korean companies, Lucky and Gold Star. It is headquartered in Seoul, South Korea and is a large multinational consumer electronics company. LG produces a wide range of products including TVs, computers, home appliances, and more. Through strategic advertising and expanding its production facilities around the world, LG has become a successful global brand.LG Electronics INC
LG Electronics INCSoumitribhusan Nanda
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LG Electronics is a South Korean multinational electronics company founded in 1958. It has grown to be a global leader in consumer electronics, home appliances, and telecommunications equipment. The document outlines LG's history, achievements, brand identity, business culture, SWOT analysis, and strategies for creating a global brand. Key milestones include being the first Korean company to establish overseas production and becoming the world's largest LCD TV and OLED TV manufacturer.Lg
LgSANAL C.WILSON
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LG Electronics was established in 1958 in Korea as Gold Star and manufactured appliances like refrigerators and TVs. It has since grown into a large multinational conglomerate known as the LG Group through mergers and acquisitions. LG Electronics operates various divisions for appliances, mobile devices, home entertainment, air conditioning, and business solutions. It aims to be a top 3 electronics and telecommunications company globally through strategies focused on growth, innovation, and premium product marketing.
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This document provides an overview of LG Electronics, including its history, vision, product lines, marketing strategies, competitive analysis, and awards. Key points include: LG was founded in 1958 as a merger between two Korean companies and is now a global leader in electronics; its product lines span appliances, TVs, computers, phones and more; innovative marketing includes sports sponsorships and product localization; and LG has research facilities in India and a leading position in several product categories.Brand analysis of LG
Brand analysis of LGSusmit Ganguly
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LG Corporation formerly Lucky-GoldStar is a South Korean multinational conglomerate corporation. It is the fourth-largest chaebol in South Korea. It is headquartered in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo-gu, Seoul.LG makes electronics, chemicals, and telecom products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus and LG Chem in over 80 countries.TB0073Copyright 息 2007 Thunderbird School of Global Manage.docx
TB0073Copyright 息 2007 Thunderbird School of Global Manage.docxdeanmtaylor1545
油
TB0073
Copyright 息 2007 Thunderbird School of Global Management. All rights reserved. This case was prepared by Professor
Kannan Ramaswamy for the purpose of classroom discussion only, and not to indicate either effective or ineffective
management. The active support of Mr. Nam Woo, President, LG Electronics, is gratefully acknowledged. Mr. Jin Kang,
LG Electronics, provided research assistance.
Kannan Ramaswamy
LG Electronics: Global Strategy
in Emerging Markets
Mr. Nam Woo, President of LG Electronics (LG), was collecting his thoughts after the press conference
in Beijing. He had been appointed as the President of LG Electronics in China in 2006 and was unveil-
ing an ambitious agenda to accelerate LGs presence in the country. He reflected on the emergence of
South Korea as a major hub in the consumer electronics business and the role that LG had played in the
rapid transformation. Having spearheaded a significant part of LGs forays into emerging markets such
as Brazil, Russia, China, and India, Mr. Woo had synthesized some crucial lessons that he would have to
bring to bear as China moved up the scale in economic importance. He had told the press that LG
would target local Chinese managers to fill at least 80% of its managerial ranks shortly. We want to
make China a strategic base for our business, so we must be a leader not only in sales, but also in
research and development and in localization.1 It was a classic summary of the essence of LGs success
in emerging economies.
LG had bet an important part of its future on success in emerging markets. It had entered coun-
tries such as Brazil, China, and India fairly early in its evolution, and those investments were providing
healthy returns. In many of these markets, LGE had emerged as the market leader and was setting the
trend for other competitors to follow. Many believed that the company was defining the broad contours
of successful global strategy for a multinational from the developing world. However, LG realized that
it had to demonstrate success in developed markets to rightfully claim its position among the leading
global consumer electronics and appliance manufacturers. Having conquered the major emerging mar-
kets, what would LG have to do in order to breach established markets such as the U.S. and Western
Europe where the global giants were active? Would the lessons it had learned in the BRIC countries
(Brazil, Russia, India, China) be helpful in making the transition from emerging to developed markets?
What were the implications for its global strategic positioning? These were the key questions that Mr.
Woo had to ponder.
The Korean Electronics Industry
By 2007, Korea had become synonymous with high quality, innovative consumer electronics products.
Within the short span of a few decades, Korean manufacturers had managed to shake off the stigma of
upstarts in an industry dominated by established Japanese and European players. Gone were the days
when products carrying.TB0073Copyright 息 2007 Thunderbird School of Global Manage.docx
TB0073Copyright 息 2007 Thunderbird School of Global Manage.docxbradburgess22840
油
TB0073
Copyright 息 2007 Thunderbird School of Global Management. All rights reserved. This case was prepared by Professor
Kannan Ramaswamy for the purpose of classroom discussion only, and not to indicate either effective or ineffective
management. The active support of Mr. Nam Woo, President, LG Electronics, is gratefully acknowledged. Mr. Jin Kang,
LG Electronics, provided research assistance.
Kannan Ramaswamy
LG Electronics: Global Strategy
in Emerging Markets
Mr. Nam Woo, President of LG Electronics (LG), was collecting his thoughts after the press conference
in Beijing. He had been appointed as the President of LG Electronics in China in 2006 and was unveil-
ing an ambitious agenda to accelerate LGs presence in the country. He reflected on the emergence of
South Korea as a major hub in the consumer electronics business and the role that LG had played in the
rapid transformation. Having spearheaded a significant part of LGs forays into emerging markets such
as Brazil, Russia, China, and India, Mr. Woo had synthesized some crucial lessons that he would have to
bring to bear as China moved up the scale in economic importance. He had told the press that LG
would target local Chinese managers to fill at least 80% of its managerial ranks shortly. We want to
make China a strategic base for our business, so we must be a leader not only in sales, but also in
research and development and in localization.1 It was a classic summary of the essence of LGs success
in emerging economies.
LG had bet an important part of its future on success in emerging markets. It had entered coun-
tries such as Brazil, China, and India fairly early in its evolution, and those investments were providing
healthy returns. In many of these markets, LGE had emerged as the market leader and was setting the
trend for other competitors to follow. Many believed that the company was defining the broad contours
of successful global strategy for a multinational from the developing world. However, LG realized that
it had to demonstrate success in developed markets to rightfully claim its position among the leading
global consumer electronics and appliance manufacturers. Having conquered the major emerging mar-
kets, what would LG have to do in order to breach established markets such as the U.S. and Western
Europe where the global giants were active? Would the lessons it had learned in the BRIC countries
(Brazil, Russia, India, China) be helpful in making the transition from emerging to developed markets?
What were the implications for its global strategic positioning? These were the key questions that Mr.
Woo had to ponder.
The Korean Electronics Industry
By 2007, Korea had become synonymous with high quality, innovative consumer electronics products.
Within the short span of a few decades, Korean manufacturers had managed to shake off the stigma of
upstarts in an industry dominated by established Japanese and European players. Gone were the days
when products carrying.Major project for maketing MBA student at DAVV indore
Major project for maketing MBA student at DAVV indoreAmbuj Pandey
油
1. LG Electronics India was established in 1997 and set up a manufacturing facility in 1998 with an investment of 500 crores rupees.
2. LG Electronics' sales in India were around 95 billion rupees in 2007 and were expected to grow to 110 billion rupees in 2008.
3. The document discusses LG Electronics' history, mission, products, brand identity, and strategic alliances. It provides details on the company's operations, culture, and goals to become a top global brand.Presentation on LG
Presentation on LGKiran Kurian Philip
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LG is a South Korean multinational conglomerate corporation founded in 1947. It is headquartered in Seoul, South Korea and operates in various industries including electronics, chemicals, telecommunications, and more. LG initially started as a chemical company and later diversified into consumer electronics. It has over 200,000 employees worldwide and annual revenue of $143 billion. LG has established itself as a leading global brand through its wide range of innovative products and extensive global distribution network. However, it faces intense competition in the consumer electronics industry from other major players like Samsung.art of probing question presentation [Autosaved].pptx![art of probing question presentation [Autosaved].pptx](https://cdn.slidesharecdn.com/ss_thumbnails/artofprobingquestionpresentationautosaved-221027092736-d158c68d-thumbnail.jpg?width=560&fit=bounds)
art of probing question presentation [Autosaved].pptxshruti789339
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LG entered the Indian market in 1997 and has since grown to be a top player in consumer electronics, home appliances, and computer accessories. It has broadened its product portfolio and decreased prices over time by opening local manufacturing plants. Key factors in LG's success include its focus on technology and innovation, expanding product range, and initial high-quality products. LG aims to increase its market share in appliances to over 30% in India through expanding its product lineup and capitalizing on growing demand for upgraded products.Marketing Mix of LG Television
Marketing Mix of LG TelevisionEKAGHNIDEY
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LG is a South Korean electronics company and the second largest manufacturer of televisions worldwide. For its television marketing mix, LG focuses on innovative products like being the first to develop a 60-inch plasma TV and largest LCD panel manufacturer. It distributes TVs globally through local stores and ecommerce platforms. LG prices using cost-plus pricing and competes in rural areas with lower prices. The company heavily promotes its TVs through advertisements year-round in various media and sponsoring sports and entertainment events to communicate directly with consumers.LG Electronics A brand driven by innovation
LG Electronics A brand driven by innovationNigel Wright Group
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LG Electronics, the Korean consumer electronics manufacturer, has a long and rich history. The business, known as GoldStar until it changed its name to LG Electronics in 1995, was established in the aftermath of the Korean War, to provide the rebuilding nation with domestically produced consumer electronics and home appliances.Group (21-32) MKT Term paper -case study'.docx
Group (21-32) MKT Term paper -case study'.docxKanizFatamaMim1
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LG Corporation is a South Korean multinational conglomerate founded in 1947. It operates in electronics, home appliances, air solutions, home entertainment, and other industries. LG is known for innovative, high-quality products like smartphones, TVs, appliances, and more. It has a global presence with over 75,000 employees worldwide. LG focuses on product innovation, strong branding centered around "Life's Good", and excellent customer service. It markets its diverse product portfolio across industries through various advertising channels and promotions.Kanisk
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This power point presentation summarizes LG's branding and promotion strategies in India. It outlines LG's vision to be a top 3 electronics company globally by 2015. LG's slogan "Life's Good" represents providing products that enhance consumers' lives. When liberalization occurred in India, LG and other foreign players entered the consumer durable market, which is growing at 10-15% annually. LG faces challenges of initially low brand awareness, late entry compared to competitors, high import duties, and price-sensitive Indian consumers.Lg project
Lg projectnsansari
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LG Electronics was established in 1958 in Korea and has grown to be a leading global electronics company. It has four main business units: home entertainment, mobile communications, home appliances, and vehicle components. LG produces a wide range of consumer electronics including TVs, monitors, home appliances, smartphones, and more. It has 128 operations worldwide and is constantly innovating and developing new technologies to stay ahead of competitors in the electronics industry.Television brands & supply chain
Television brands & supply chainSmit Pipalia
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Television is a mass communication medium that transmits moving images and sound. It was invented in the early 20th century and has since become a common device in many households, with people using it for entertainment, news, advertising and education. Some of the major television manufacturers include Samsung, LG, Sony, Panasonic and TCL. These companies produce televisions in a variety of screen sizes and resolutions including standard definition, high definition, 4K ultra-high definition, and 8K. They utilize different technologies such as LCD, LED and OLED displays.Lg pvt
Lg pvtaggarwalanshul98
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LG PVT. LTD was established in 1958 as GoldStar in South Korea and entered the Indian market in 1997. It has over 3000 employees in India and 83 stores across the country. LG's vision is to be a global digital leader through innovative products and designs and rank among the top 3 consumer electronics companies worldwide by 2010. In India, LG has a 27% market share in consumer durables and leads in refrigerators, color TVs, washing machines, and microwave ovens. The company's main products include home entertainment, home appliances, air conditioners, business solutions, mobile phones, and it considers mobile, displays, and PCs as future growth areas.Lg presentation (1)
Lg presentation (1)Amit Jha
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LG Electronics is a South Korean electronics company founded in 1958. It has a wide range of products including mobile phones, TVs, appliances, and air conditioners. LG has manufacturing facilities in India and a large distribution network in over 110 countries. It focuses on innovation, localization of products for Indian consumers, and competitive pricing to maintain its leading position in key product categories in India such as refrigerators, TVs, and air conditioners.21558720 lg-marketing-presentation
21558720 lg-marketing-presentationvaibhav_khanna88
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LG entered the Indian market in 1997 and has since become a leader in various consumer electronic segments through innovative marketing strategies. Key to its success has been local manufacturing to reduce costs, product localization for the Indian market, and a wide distribution network. LG heavily promotes its products through advertising year-round and sponsoring high-profile cricket events. It has utilized India's strengths in IT and research and development.Lg
LgMasum Reuel
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The document is a presentation by Little Shadow on LG Electronics. It discusses LG's history as a merger of Lucky and Goldstar companies in 1958. It outlines LG's business divisions including mobile communications, digital display, and home appliances. The presentation covers LG's vision, marketing mix, market share, and a SWOT analysis. It concludes that LG is a market leader in home appliances and faces direct competition from Samsung.Junior Indaba June 2025. Is the new US administration good for junior mining?
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LG Electronics INC
LG Electronics INCSoumitribhusan Nanda
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LG Electronics is a South Korean multinational electronics company founded in 1958. It has grown to be a global leader in consumer electronics, home appliances, and telecommunications equipment. The document outlines LG's history, achievements, brand identity, business culture, SWOT analysis, and strategies for creating a global brand. Key milestones include being the first Korean company to establish overseas production and becoming the world's largest LCD TV and OLED TV manufacturer.Lg
LgSANAL C.WILSON
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LG Electronics was established in 1958 in Korea as Gold Star and manufactured appliances like refrigerators and TVs. It has since grown into a large multinational conglomerate known as the LG Group through mergers and acquisitions. LG Electronics operates various divisions for appliances, mobile devices, home entertainment, air conditioning, and business solutions. It aims to be a top 3 electronics and telecommunications company globally through strategies focused on growth, innovation, and premium product marketing.LG
LGShikha Gupta
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This document provides an overview of LG Electronics, including its history, vision, product lines, marketing strategies, competitive analysis, and awards. Key points include: LG was founded in 1958 as a merger between two Korean companies and is now a global leader in electronics; its product lines span appliances, TVs, computers, phones and more; innovative marketing includes sports sponsorships and product localization; and LG has research facilities in India and a leading position in several product categories.Brand analysis of LG
Brand analysis of LGSusmit Ganguly
油
LG Corporation formerly Lucky-GoldStar is a South Korean multinational conglomerate corporation. It is the fourth-largest chaebol in South Korea. It is headquartered in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo-gu, Seoul.LG makes electronics, chemicals, and telecom products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus and LG Chem in over 80 countries.TB0073Copyright 息 2007 Thunderbird School of Global Manage.docx
TB0073Copyright 息 2007 Thunderbird School of Global Manage.docxdeanmtaylor1545
油
TB0073
Copyright 息 2007 Thunderbird School of Global Management. All rights reserved. This case was prepared by Professor
Kannan Ramaswamy for the purpose of classroom discussion only, and not to indicate either effective or ineffective
management. The active support of Mr. Nam Woo, President, LG Electronics, is gratefully acknowledged. Mr. Jin Kang,
LG Electronics, provided research assistance.
Kannan Ramaswamy
LG Electronics: Global Strategy
in Emerging Markets
Mr. Nam Woo, President of LG Electronics (LG), was collecting his thoughts after the press conference
in Beijing. He had been appointed as the President of LG Electronics in China in 2006 and was unveil-
ing an ambitious agenda to accelerate LGs presence in the country. He reflected on the emergence of
South Korea as a major hub in the consumer electronics business and the role that LG had played in the
rapid transformation. Having spearheaded a significant part of LGs forays into emerging markets such
as Brazil, Russia, China, and India, Mr. Woo had synthesized some crucial lessons that he would have to
bring to bear as China moved up the scale in economic importance. He had told the press that LG
would target local Chinese managers to fill at least 80% of its managerial ranks shortly. We want to
make China a strategic base for our business, so we must be a leader not only in sales, but also in
research and development and in localization.1 It was a classic summary of the essence of LGs success
in emerging economies.
LG had bet an important part of its future on success in emerging markets. It had entered coun-
tries such as Brazil, China, and India fairly early in its evolution, and those investments were providing
healthy returns. In many of these markets, LGE had emerged as the market leader and was setting the
trend for other competitors to follow. Many believed that the company was defining the broad contours
of successful global strategy for a multinational from the developing world. However, LG realized that
it had to demonstrate success in developed markets to rightfully claim its position among the leading
global consumer electronics and appliance manufacturers. Having conquered the major emerging mar-
kets, what would LG have to do in order to breach established markets such as the U.S. and Western
Europe where the global giants were active? Would the lessons it had learned in the BRIC countries
(Brazil, Russia, India, China) be helpful in making the transition from emerging to developed markets?
What were the implications for its global strategic positioning? These were the key questions that Mr.
Woo had to ponder.
The Korean Electronics Industry
By 2007, Korea had become synonymous with high quality, innovative consumer electronics products.
Within the short span of a few decades, Korean manufacturers had managed to shake off the stigma of
upstarts in an industry dominated by established Japanese and European players. Gone were the days
when products carrying.TB0073Copyright 息 2007 Thunderbird School of Global Manage.docx
TB0073Copyright 息 2007 Thunderbird School of Global Manage.docxbradburgess22840
油
TB0073
Copyright 息 2007 Thunderbird School of Global Management. All rights reserved. This case was prepared by Professor
Kannan Ramaswamy for the purpose of classroom discussion only, and not to indicate either effective or ineffective
management. The active support of Mr. Nam Woo, President, LG Electronics, is gratefully acknowledged. Mr. Jin Kang,
LG Electronics, provided research assistance.
Kannan Ramaswamy
LG Electronics: Global Strategy
in Emerging Markets
Mr. Nam Woo, President of LG Electronics (LG), was collecting his thoughts after the press conference
in Beijing. He had been appointed as the President of LG Electronics in China in 2006 and was unveil-
ing an ambitious agenda to accelerate LGs presence in the country. He reflected on the emergence of
South Korea as a major hub in the consumer electronics business and the role that LG had played in the
rapid transformation. Having spearheaded a significant part of LGs forays into emerging markets such
as Brazil, Russia, China, and India, Mr. Woo had synthesized some crucial lessons that he would have to
bring to bear as China moved up the scale in economic importance. He had told the press that LG
would target local Chinese managers to fill at least 80% of its managerial ranks shortly. We want to
make China a strategic base for our business, so we must be a leader not only in sales, but also in
research and development and in localization.1 It was a classic summary of the essence of LGs success
in emerging economies.
LG had bet an important part of its future on success in emerging markets. It had entered coun-
tries such as Brazil, China, and India fairly early in its evolution, and those investments were providing
healthy returns. In many of these markets, LGE had emerged as the market leader and was setting the
trend for other competitors to follow. Many believed that the company was defining the broad contours
of successful global strategy for a multinational from the developing world. However, LG realized that
it had to demonstrate success in developed markets to rightfully claim its position among the leading
global consumer electronics and appliance manufacturers. Having conquered the major emerging mar-
kets, what would LG have to do in order to breach established markets such as the U.S. and Western
Europe where the global giants were active? Would the lessons it had learned in the BRIC countries
(Brazil, Russia, India, China) be helpful in making the transition from emerging to developed markets?
What were the implications for its global strategic positioning? These were the key questions that Mr.
Woo had to ponder.
The Korean Electronics Industry
By 2007, Korea had become synonymous with high quality, innovative consumer electronics products.
Within the short span of a few decades, Korean manufacturers had managed to shake off the stigma of
upstarts in an industry dominated by established Japanese and European players. Gone were the days
when products carrying.Major project for maketing MBA student at DAVV indore
Major project for maketing MBA student at DAVV indoreAmbuj Pandey
油
1. LG Electronics India was established in 1997 and set up a manufacturing facility in 1998 with an investment of 500 crores rupees.
2. LG Electronics' sales in India were around 95 billion rupees in 2007 and were expected to grow to 110 billion rupees in 2008.
3. The document discusses LG Electronics' history, mission, products, brand identity, and strategic alliances. It provides details on the company's operations, culture, and goals to become a top global brand.Presentation on LG
Presentation on LGKiran Kurian Philip
油
LG is a South Korean multinational conglomerate corporation founded in 1947. It is headquartered in Seoul, South Korea and operates in various industries including electronics, chemicals, telecommunications, and more. LG initially started as a chemical company and later diversified into consumer electronics. It has over 200,000 employees worldwide and annual revenue of $143 billion. LG has established itself as a leading global brand through its wide range of innovative products and extensive global distribution network. However, it faces intense competition in the consumer electronics industry from other major players like Samsung.art of probing question presentation [Autosaved].pptx
art of probing question presentation [Autosaved].pptxshruti789339
油
LG entered the Indian market in 1997 and has since grown to be a top player in consumer electronics, home appliances, and computer accessories. It has broadened its product portfolio and decreased prices over time by opening local manufacturing plants. Key factors in LG's success include its focus on technology and innovation, expanding product range, and initial high-quality products. LG aims to increase its market share in appliances to over 30% in India through expanding its product lineup and capitalizing on growing demand for upgraded products.Marketing Mix of LG Television
Marketing Mix of LG TelevisionEKAGHNIDEY
油
LG is a South Korean electronics company and the second largest manufacturer of televisions worldwide. For its television marketing mix, LG focuses on innovative products like being the first to develop a 60-inch plasma TV and largest LCD panel manufacturer. It distributes TVs globally through local stores and ecommerce platforms. LG prices using cost-plus pricing and competes in rural areas with lower prices. The company heavily promotes its TVs through advertisements year-round in various media and sponsoring sports and entertainment events to communicate directly with consumers.LG Electronics A brand driven by innovation
LG Electronics A brand driven by innovationNigel Wright Group
油
LG Electronics, the Korean consumer electronics manufacturer, has a long and rich history. The business, known as GoldStar until it changed its name to LG Electronics in 1995, was established in the aftermath of the Korean War, to provide the rebuilding nation with domestically produced consumer electronics and home appliances.Group (21-32) MKT Term paper -case study'.docx
Group (21-32) MKT Term paper -case study'.docxKanizFatamaMim1
油
LG Corporation is a South Korean multinational conglomerate founded in 1947. It operates in electronics, home appliances, air solutions, home entertainment, and other industries. LG is known for innovative, high-quality products like smartphones, TVs, appliances, and more. It has a global presence with over 75,000 employees worldwide. LG focuses on product innovation, strong branding centered around "Life's Good", and excellent customer service. It markets its diverse product portfolio across industries through various advertising channels and promotions.Kanisk
Kaniskvipin71910
油
This power point presentation summarizes LG's branding and promotion strategies in India. It outlines LG's vision to be a top 3 electronics company globally by 2015. LG's slogan "Life's Good" represents providing products that enhance consumers' lives. When liberalization occurred in India, LG and other foreign players entered the consumer durable market, which is growing at 10-15% annually. LG faces challenges of initially low brand awareness, late entry compared to competitors, high import duties, and price-sensitive Indian consumers.Lg project
Lg projectnsansari
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LG Electronics was established in 1958 in Korea and has grown to be a leading global electronics company. It has four main business units: home entertainment, mobile communications, home appliances, and vehicle components. LG produces a wide range of consumer electronics including TVs, monitors, home appliances, smartphones, and more. It has 128 operations worldwide and is constantly innovating and developing new technologies to stay ahead of competitors in the electronics industry.Television brands & supply chain
Television brands & supply chainSmit Pipalia
油
Television is a mass communication medium that transmits moving images and sound. It was invented in the early 20th century and has since become a common device in many households, with people using it for entertainment, news, advertising and education. Some of the major television manufacturers include Samsung, LG, Sony, Panasonic and TCL. These companies produce televisions in a variety of screen sizes and resolutions including standard definition, high definition, 4K ultra-high definition, and 8K. They utilize different technologies such as LCD, LED and OLED displays.Lg pvt
Lg pvtaggarwalanshul98
油
LG PVT. LTD was established in 1958 as GoldStar in South Korea and entered the Indian market in 1997. It has over 3000 employees in India and 83 stores across the country. LG's vision is to be a global digital leader through innovative products and designs and rank among the top 3 consumer electronics companies worldwide by 2010. In India, LG has a 27% market share in consumer durables and leads in refrigerators, color TVs, washing machines, and microwave ovens. The company's main products include home entertainment, home appliances, air conditioners, business solutions, mobile phones, and it considers mobile, displays, and PCs as future growth areas.Lg presentation (1)
Lg presentation (1)Amit Jha
油
LG Electronics is a South Korean electronics company founded in 1958. It has a wide range of products including mobile phones, TVs, appliances, and air conditioners. LG has manufacturing facilities in India and a large distribution network in over 110 countries. It focuses on innovation, localization of products for Indian consumers, and competitive pricing to maintain its leading position in key product categories in India such as refrigerators, TVs, and air conditioners.21558720 lg-marketing-presentation
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LG entered the Indian market in 1997 and has since become a leader in various consumer electronic segments through innovative marketing strategies. Key to its success has been local manufacturing to reduce costs, product localization for the Indian market, and a wide distribution network. LG heavily promotes its products through advertising year-round and sponsoring high-profile cricket events. It has utilized India's strengths in IT and research and development.Lg
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The document is a presentation by Little Shadow on LG Electronics. It discusses LG's history as a merger of Lucky and Goldstar companies in 1958. It outlines LG's business divisions including mobile communications, digital display, and home appliances. The presentation covers LG's vision, marketing mix, market share, and a SWOT analysis. It concludes that LG is a market leader in home appliances and faces direct competition from Samsung.Recently uploaded (20)
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Tnc lg
- 1. By: Youssef Rashad & Abdulla Al-Hendi 9BLUCKY GOLDSTAR (LG)
- 2. The Year LG Was EstablishedThe transnational company, LG (Lifes Good), was originally established in 1958 as Gold Star.LG was a merge of two different companies, Lucky, and Gold Star, from which derived the abbreviation of LG. The current Lifes Good slogan was purposely phrased.
- 3. The Different Types Of Products (LG)LG is high-tech industry that sells and produces many different kinds of products. Also, the company has expanded its business divisions threw out the yearsThe products LG produces in the year 2011 ARE : Plasma TVs
- 4. LCD TVs
- 5. USB memories
- 8. MP3 players
- 9. DVD recordersHistorical Development Of The Brand (LG)1958 Head Quarters in Korea2011 Head Quarters in Seoul Korea2011 LG LCD TV1956 first LG radio 2011 LG radio1980 LG T.V
- 10. LG Head OfficeThe LG head office is in Korea in the city Seoul.
- 11. The First Production Site The first production site of LG was in Seoul, Korea.
- 12. USACANADAJAPANKOREAThe Main Sites Around The World Which Are Currently Producing LG
- 13. The Role Of Technology In LGs Global Expansion ProcessLG plays a huge role in the global expansion of their product. LG makes sure that their customer service is at a very high level, because the worst thing that would ever happen to a transnational company is a bad reputation. LG also tries to use funny advertisements to grab peoples attention, and they have been very successful in that. Like this http://www.youtube.com/watch?NR=1&v=HudSMfL4mocLG also commercialize their products using newspaper, magazines and some times in movies.
- 14. Why Is LG A Successful Brand?Most of the reason why LG is so successful is because of its ability to attract the market. Also, the fact that it is a TNC means it is globally selling products at an incredible rate of speed.Furthermore, this comes back to advertisement by commercializing there products using different types of media to attract their customers.LG is very smart in choosing the specifications that they would include in each product to attract their customers.
- 15. Bibliography"LG.com - History of the LG.com Domain and Website by VB.com." VB.com - Virtual Banks - Discover the World of Finance. Web. 29 Sept. 2011.http://www.vb.com/lg.htm."LG History | LG Electronics Global." LG Electronics USA. Web. 29 Sept. 2011.http://www.lg.com/global/about-lg/corporate-information/at-a-glance/history.jsp"LG Electronics." Wikipedia, the Free Encyclopedia. Web. 29 Sept. 2011.http://en.wikipedia.org/wiki/LG_Electronics"LG Product - LG Refrigerator, Washer Dryer, LG Washing Machine and LG Dish Washer Distributor & Wholesaler." IndiaMART - Indian Manufacturers Suppliers Exporters Directory,India B2B Exporter Manufacturer. Web. 29 Sept. 2011. <http://www.indiamart.com/shribalaji-enterprises/lg-product.html>."What Types of Products Does the Company Lg Make." The Q&A Wiki. Web. 29 Sept. 2011. <http://wiki.answers.com/Q/What_types_of_products_does_the_company_lg_make>.