Tnf trendbrief-140407175701-phpapp01
Download as PPT, PDF
1 like219 views
This document summarizes new products and marketing strategies from The North Face for the Spring/Summer 2015 season. It introduces the FootPower Hiking Boot that generates electricity from the user's footsteps and the Leonidas Jacket which features waterproof and breathable HyVent materials. The document also discusses color trends, digital print inspirations, packaging redesign, mobile apps, and events like speaker series and climbing walls to promote brand engagement. Competition from brands like Adidas, Zappos and Gore-Tex is also reviewed.
Tnf trendbrief-140407175701-phpapp01
- 1. The North Face Trend Brief S/S 2015 - Hiking
- 2. FootPower Hiking Boot Leonidas Jacket Products
- 3. Technology https://www.youtube.com/watch?v=TMl_kZfsrjQ https://www.youtube.com/watch?v=2_gq64ziyi8
- 4. Leonidas Jacket The most versatile hard-shell jacket. Four-way stretch HyVent速 2L provides durable, multi-layer waterproofing that remains breathable and comfortable during stages of intense climbing. Constructed with leak-proof fully taped seams to keep moisture from seeping in during prolonged exposure to wet conditions. Fully adjustable, helmet- compatible hood has a laminated brim for additional coverage. Cuffs adjust with non-abrasive molded tabs.
- 5. Harnesses kinetic energy when you walk Produces enough power to charge any small device such as cameras, and cellphones App links to Bluetooth via wifi to show you your position, altitude, pace, and energy Automatically updates with your stats and geographical location Share journals and photos via social media Send an emergency S.O.S. Signal. Offers a sense of security and safety to the explorer The GPS can be used as a safety device for Women, Children, and even those with Alzheimer's. FootPower Hiking Boot
- 6. Color trend research Stylesight Print & Graphics forecast Fall/winter 2015
- 8. Photoreal digital printsnatural landscape & city Bold florals Las Vegas Trand show warp F/W 2014 Pattern trend research
- 11. Packaging CDA redesigned the entire global packaging system for The North Face, to demonstrate the company's efforts towards greater environmental sustainability as well as to communicate its technological leadership in the outdoor industry. The redesigned system now incorporates materials with 100% post-consumer waste, and prints with environmentally-friendly inks.
- 13. Branding North face race event The North face 100 Running Camps
- 14. r Stop Exploring- Speaker Series Top athletes from The North Face速 share tales of adventure and extreme endurance in a live speaker series. The North Face Never Stop Exploring Speaker Series is bringing a handful of highly accomplished outdoor adventurers to various towns across the U.S.
- 15. or or outdoor Installations like rock climbing wall Guests will definitely take the chance to snapshot their Friends struggling to the top. Once the photo is uploaded to Instagram, tweeted on Twitter, or posted on Facebook, all followers are going to see the North Face brand logo.
- 16. anding- foldable poster Describes what the customer's five senses will experience as they enter a North Face retail store. They will be attached to ads in magazines and hand out during racing event.
- 17. App for cell phone Full access to The North Face速 gear, expedition videos, barcode and QR scanner, product reviews, and GPS store locator when and where its convenient for you.
- 18. Challenge yourself to run, climb and hike more, track your performances and get on the leaderboard. In the spirit of Never Stop Exploring, you can discover new limits and share every moment with your friends.
- 19. Target Market Athletes, Hikers, Backpackers, Mountaineers, cyclists, ect. Sports minded people- wannabe athletes and/or those who like the "fit" image College students ages 18-30 Lead Active lifestyles ages 30-55 Active Families/children Gadget Man -affluent male who must have the latest technological gadget" Retired/Older
- 20. Promotion Customers will receive a free survival grenade with each purchase The Survival grenade features the 2015 mountain die-cut tag
- 21. Survival Grenade
- 22. Competition- Smart Shoes ZAPPS Global.- "Survivor" hiking boot Electricity-generating, satellite-based locator system, high-intensity strobe light, sound beacons, frost bite toe warmers and an electronic fire-starter. Uses a sensor, a microprocessor and a motorized cable system to automatically adjust the shoes' cushioning. The sensor under the heel measures compression and decides whether the shoe is too soft or firm. Battery-powered. Adidas One Re-chargeable and fits nearly any shoe size. Real-time syncing between GPS SmartSoles and tracking portal. Smartphone Compatible. Detailed reporting, shows past location/activity history.GTX
- 23. Competition- Waterproof Jacket NeoShell Bounder Jacket NeoShell technology from Polartec速 brings breakthrough performance to backpackers, backcountry skiers and other adventurers. NeoShell blocks wind and water like a hard shell, but is also breathable, stretchy, soft and quiet, like a soft shell. Dry.Q Combines the abrasion resistant Dry.Q Elite waterproof, breathable technology with the dry wicking performance of Dry. Q EVAP to banish moisture while taking a beating. Hyaction Jacket Gore-Tex This is one of the most versatile waterproof shells on the market. Its clean design, ergonomic fit and top quality finish make it an exceptional choice for any mountain sport. Beta AR GTX Pro Jacket
- 24. Distribution There are approximately 36 retail locations in the united states and dozens more worldwide. Some of The North Face's Authorized retailers include:
- 25. References TNF Template- http://media.wix.com/ugd/e43a26_ef9c09660b8fc9d2c99385ff98d676a1.pdf http://www.staradvertiser.com/business/20110727_with_these_hightech_boots_the_power_is_in_yo ur_feet.html?id=126237268 www.Northface.com www.stylesight.com http://www.wwd.com/eye/fashion/fall-2014-trend-pretty-as-a-picture-7629557 View, magazine,2014 View 2,2014 Outdoor wear, magazine,10,2013
Editor's Notes
- The North Face 100 Running Camps are a fantastic way to learn from some of Australias best coaches & athletes. Led by Hanny, these camps will introduce to you the most important components of training for and racing in, The North Face 100. Both camps are ideal preparation for athletes targetting the 50km race as well as the 100km event. The camps are also the only opportunity that runners can have on the exclusive Ironpot Ridge private property section. By participating in both weekends of training, you will have the opportunity to run almost the entire 100km and 50km courses.
- This rock climbing wall branded with North Face labels is an awesome asset to the brand that loves outdoors. Rock Climbing walls are excellent photoopportunities. Guests will definitely take the chance to snapshot their friends struggling to the top. Once the photo is uploaded to Instagram, tweeted on Twitter, or posted on Facebook, all followersare going to see the North Face brand logo. Had this been a typical grey rock wall at a North Face event, it wouldnt have gained any social media attention.
- Shop the largest and latest assortment of technical apparel, equipment, footwear and accessories. View product descriptions, features, and specifications. Read product reviews while you shop. Scan product barcodes in the store youre shopping to get product information, and find alternate sizes and colors. Email or share products with your friends on Facebook and Twitter. Scan QR codes to learn more about store and community events. Find a store using GPS capabilities, or search by city and state. Instant access to store hours, phone numbers, and driving directions. Sign in as a registered user and load saved addresses and order information associated with your account on thenorthface.com for a fast checkout process. Watch expedition videos and read blogs from our athletes.