Tnt ppt d
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Travel and tourism involves the movement and transportation of people between their homes and destinations for various purposes like business, pleasure, visiting friends and relatives. Tourism is closely associated with leisure travel and involves activities like sightseeing. Travel and tourism is a major foreign exchange earner for India and creates many jobs and employment opportunities while requiring relatively low investment. However, it can also impact the environment. Key factors that influence the development of tourism in India include natural attractions, socioeconomic conditions, and political policies. Major players in the Indian tourism industry include Cox & Kings, Kesari Tours, Thomas Cook, and Raj Travels & Tours.
Tnt ppt d
- 2. Travel :- The nonroutine movement of people back and forth between. their residences and one or more destinations, including business related trips. Definition Tourism :- Associates with leisure forms of travel, including Primarily Pleasure trips and visits to friends and relatives
- 3. Introduction LARGEST FOREIGN EXCHANGE EARNER WIDE INDUSTRY CREATES EMPLOYMENT EXPORT HOUSE STATUS
- 4. Types of tourism Religious tourism Eco tourism Medical tourism Domestic tourism
- 5. Impact of tourism Industry on indian environment Tourism is an invisible trade that stimulates many economic benefits Generates employment opportunities Low level of investment Declaring certain areas as most tourist attractions Better infrastructure facilities generated
- 6. FACTORS DEVELOPING TOURISM Natural factors Socio economic factors Political factors
- 7. CHARACTERISTICS OF TRAVELS AND TOURISM INDUSTRY Intangibility Perishability Inseparability Heterogeneity Ownership Simultaneity QUALITY MEASUREMENT Nature of demand
- 10. SERVICE FAILURE SERVICE RECOVERY
- 11. MAJOR PLAYERS IN THE INDUSTRY K UONI KESARI THOMAS COOK RAJ TRAVELS & TOURS COX AND KINGS
- 12. Marketing mix on travels and tourism industry RODUCT:- Core product Destination basic product Ticket booking, transport, sight seeing, hotel booking . Expected product - Customer expects the organization to offer - Examples -seat availability on needed time , - Accurate information, - Quick check in for the senior manger of the company , - Authentic information, information about various packages, different routes leading to a particular destination .
- 13. Augmented product Distinguish itself from others EXAMPLES OF AUGMENTED PRODUCTS ARE - Flat beds in business class, - Wi-fi connection in hotels, - Customized meals on board, - Hotels providing laptops on request, - Internet access as complimentary for the corporate packages. Potential product -Totally customized tour packages, A grade service at every stage. Example: - underwater tourism, - hovercraft for traveling
- 14. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL product
- 15. Marketing mix on travels and tourism industry PRICE:- PRICE ACCORDING TO QUALITY OF SERVICE INTERNAL FACTORS DISCOUNTS
- 16. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL PRICE
- 17. Marketing mix on travels and tourism industry PROMOTION PRICE ACCORDING TO QUALITY OF SERVICE INTERNAL FACTORS DISCOUNTS
- 18. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL PROMOTION
- 19. Marketing mix on travels and tourism industry PLACE
- 20. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL PLACE
- 21. Marketing mix on travels and tourism industry PEOPLE
- 22. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL PEOPLE
- 23. Marketing mix on travels and tourism industry PROCESS
- 24. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL PROCESS
- 25. Marketing mix on travels and tourism industry PHYSICAL EVIDENCE
- 26. COMPARISON BETWEEN COX & KINGS AND RAJ TRAVEL PHYSICAL EVIDENCE
- 27. CONCLUSION
- 28. THANKYOU