To Tweet or Not To Tweet: Are You Talking To Yourself
0 likes650 views
The document discusses the emergence and growth of Twitter as a social media platform. It began in 2006 as a SMS-based service called TWTTR to share thoughts and locations but has grown significantly, with traffic increasing nearly 1000% from 2008 to 2009. The document provides guidance on how organizations can use Twitter for purposes like PR, event promotion, and customer feedback. It covers best practices like personalizing profiles, engaging in conversations, encouraging feedback, and monitoring Twitter analytics. Tools for monitoring and engaging are also discussed, as well as common mistakes to avoid like overuse of text speak or inappropriate content.
More Related Content
What's hot (19)
Similar to To Tweet or Not To Tweet: Are You Talking To Yourself (20)
Recently uploaded (20)
![Formal Methods: Whence and Whither? [Martin Fr辰nzle Festkolloquium, 2025]](https://cdn.slidesharecdn.com/ss_thumbnails/mf2025-250305164811-a0930761-thumbnail.jpg?width=560&fit=bounds)
To Tweet or Not To Tweet: Are You Talking To Yourself
- 1. To Tweet or Not To Tweet: Are you talking to yourself? Joanna Blackburn Web Marketing Manager
- 2. What were going to cover The Emergence of Twitter The Basics of Getting Yourself on Twitter Why Tweet at All? Using Twitter in your area of work Maximising Twitter Power Using the Tools Monitoring and Evaluation How NOT to Use Twitter Taking it forward
- 3. Is Twitter all its cracked up to be? Started in 2006, from a company called Odeo Group, based in San Francisco Originally called TWTTR, it was an SMS short code used to share thoughts, location and other useless information Initially meant to be a personal person-to-person service Today, its rumoured to be worth over US $250 million KACHING!
- 4. The numbers dont lie
- 5. Twitter Stats Twitter traffic has increased by a whopping 974% in 2009 from 2008 stats and this only measures traffic on the main site, and not those who access Twitter on mobiles or other applications (Tweetdeck, for example) And its not just traffic. Time spent on the site was less than 10 minutes in 2008 to half an hour in 2009. In the US, one in five Americans tweet. Thats a LOT of tweets!
- 6. And its not just for the young-uns
- 7. Enough of the history lesson. Lets see how you can use Twitter in your own area of work.
- 8. Why Tweet At All? Press and PR Promoting Events and getting delegates to participate Programme/course promotion Getting feedback for a service or proposed change Advertise jobs Crisis Communications Develop relationships with stakeholders Can you think of anything else?
- 9. The Basics Personalise Your Profile Show Off Your Brand
- 10. Follow and be followed Courtesy of Hubspot
- 11. Watch your tone, but keep it personal Dont just use Twitter as a broadcast tool. Get some conversations going! Be open with your followers build trust and engagement When appropriate, ask for feedback to encourage repeat visits and develop ongoing relationships
- 12. BTW, uve only got 140 chars! :( But thats not an excuse to use text speak Use URL shortening tools (bit.ly, tinyurl, etc) Dont waffle (you cant, anyway) be precise and to the point No need to use the 140 characters if you dont have to
- 13. Encourage Feedback People out there have great ideas you can use No matter of great you think you are, theres always room for improvement People like to know that theres an actual human being behind your tweets
- 14. Monitor whats being said about or to you so you can respond, if needed CONVERSATION NOT Broadcast
- 15. Get a Good API to Manage Your Tweets
- 16. Maximise the distribution of your content
- 17. Your Reap What You Sow Follow others and encourage others to follow you Engage in conversation with those you follow Retweet (RT) where appropriate Maximise Twitter Tools (hashtags, lists, trending topics)
- 18. Use the tools available
- 19. Monitor your Tweets Use Tweetburner (or similar) Monitor URL performance of click throughs good to see interest in a news item or event, for example
- 20. Monitor your Tweets Tweetstats.com can quickly graph your tweets Monitor frequency of tweets See how many retweets and replies you make But more importantly, have a nosy at what competitors are doing
- 22. How NOT to Use Twitter
- 23. How NOT to Use Twitter http://www.mobiadnews.com/?p=3778
- 24. How NOT to Use Twitter http://www.guardian.co.uk/media/pda/2009/jun/22/twitter-advertising
- 25. If you do mess up Respond appropriately Its her fault! and QUICKLY Apologise to each individual if possible Remove offending and/or inappropriate tweets And dont do it again. http://www.flickr.com/photos/eusebius/3569837488/
- 26. Are you confused yet? http://www.flickr.com/photos/doug88888/3843456676/
- 27. Yes, youll need to work at it to make Twitter work for you Like any application, youll only get the best out of Twitter if you learn how to use it right Dont use Twitter in isolation, ensure its embedded in your marketing, communications and PR strategy Sit down with key colleagues and discuss whether Twitter is right for you and whos going to manage it day to day Maximise Twitter tools (hashtags, lists, trending topics) to get the best results And always, Always, ALWAYS evaluate
- 28. Until next time, take care of yourselves and each other Thank you for listening. Joanna Blackburn j.m.blackburn@salford.ac.uk 0161 295 4779 http://www.flickr.com/photos/thebusybrain/2819978026/