Toastmasters Vice President Public Relations Club Officers Training 際際滷s PPT
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際際滷s that I prepared and used for Toastmasters Club Officers Training of VP Public Relations in New Delhi, India. (2018)
Toastmasters Vice President Public Relations Club Officers Training 際際滷s PPT
- 1. COT: Vice President Public Relations Jasdev Singh, CC ALB District 41 Webmaster
- 3. x 3
- 4. PyaaR with PR Live Tweeting encouraged #District41 #DivisionF&G Promises Promises
- 6. Public Relations Strategic communication process that builds a brand via relationships. noun
- 7. Brand?
- 8. Brand An exclusive and desirable idea embodied in products, places, services, experiences, and people. noun
- 9. You are the Brand
- 10. You are the Brand
- 11. You are the Brand 4th Ranking Officer Responsible for developing and directing a publicity programme that informs members and guests about TI Everything you do must be in line with Club Mission
- 12. Club Mission We provide a supportive and positive learning experience in which members are empowered to develop communication and leadership skills, resulting in greater self-confidence and personal growth.
- 13. You are the Brand
- 14. You are the Brand
- 15. Brand Elements
- 21. BEFORE YOU BEGIN Establish presence on social media clubname@gmail.com
- 22. BEFORE YOU BEGIN Establish presence on Google
- 23. BEFORE YOU BEGIN Establish presence on toastmasters
- 24. Free ToastHost: Encouraged by D41 PQD Team
- 25. One free website for each club by Aug 31
- 26. Optional: Formal & Informal WhatsApp Groups BEFORE YOU BEGIN 1000+ messages meme week
- 27. BEFORE YOU BEGIN Take handover from Outgoing VPPR and read the docs!
- 29. BEFORE MEETING Make and distribute flyers
- 30. BEFORE MEETING Or, if youre super lazy
- 31. BEFORE MEETING Flyer types (Make templates!) Member Award (Old + Pathways) Special Meeting Regular Themed Meeting Member Recognition Contest Announcement + Winners Testimonials From Members Meeting Summaries (Groupfie)
- 32. G姻看顎沿韓庄艶
- 33. BEFORE MEETING What if your graphic skills are not great? Improvise, use Stock posters Form a PR team
- 34. Brand Elements
- 35. Brand Elements
- 36. Brand Elements
- 38. ACTIVITY
- 46. INSIDE MEETING Ask guests how they got to know It can tell you if your PR is effective
- 47. INSIDE MEETING Display Club awards and Trophies
- 48. INSIDE MEETING Be a leader; Solicit Volunteers Extravagant titles: Newsletter Ninja, Socially Savvy Smita Delegate them things that theyre comfy with
- 49. INSIDE MEETING Pics say a 1000 words Click good quality meeting pictures (and optionally record videos) Good camera: DSLR, iPhone, 1+, etc. Good Lighting: natural/artificial
- 54. OUTSIDE MEETING Publicize Toastmasters Brand especially,
- 55. OUTSIDE MEETING Maintain Website, Newsletter & Social Presence Solicit articles from members Also submit to District Newsletter Team
- 56. OUTSIDE MEETING Attend other Club Meetings, Area, Division, & District Events Sharing of ideas Volunteer for PR roles Prepare your successor (usually one from your PR team)
- 58. EC MEETING Share new ideas PR Reports PR Campaigns Be close with all VPs 15 days advance planning for Special events
- 60. CORPORATE Get permission from Corporate; do not violate their brand guidelines Connect with HR dept and make them aware Connect with internal marketing team eg in office newsletter person, Offer to speak at new employee orientation
- 61. CORPORATE Word of mouth and personal invites Update managers when members receive an award Promote in local intranet Place TM banner and goodies in lobby Invite senior management
- 62. COMMUNITY Focus on local geography Invite fam and friends Encourage members to share personal and success stories inside and outside club Display flyers in local libraries, colleges, community centers Engage often with members
- 63. DISCLAIMER These were just ideas Do all, do none. FIND YOUR OWN
- 64. ACTIVITY 4 Groups Form Action Plan How, When, Who, What?
- 65. ACTIVITY How will you fulfill this responsibility? (What specific actions will you complete?) When will each action be completed? Who is available to help you? What materials and resources can you use? 15 Mins
- 66. Resources
- 68. PyaaR with PR Please fill the Feedback Promises Fulfilled?