Toastmasters Vice President Public Relations Training
•Download as PPT, PDF•
2 likes•1,168 views
Toastmasters Vice President Public Relations training given by Sharon Dawson at the Toastmasters Leadership Institute for District 37 (North Carolina) on June 28, 2014.
Toastmasters Vice President Public Relations Training
- 1. Vice President Public Relations District 37 (North Carolina) Toastmaster Leadership Institute East Presented by: Sharon Dawson, ATM-S, AL-B Date: June 28, 2014 Twitter: SharonADawson 1
- 2. Cell Phones Turn them back ON Keep on vibrate Live tweeting encouraged
- 3. TM’s Definition of VP PR Role Protect and publicize the Toastmasters brand. Promote the club to local media. Maintain a club website. Join a Toastmasters-moderated social networking website. Produce and distribute a club newsletter 3
- 4. At the Club Meeting Ask for contributions to the newsletter and website Promote events from other clubs, such as T3 S3 in August Promote TLIs, District Conferences Promote Area, Division contests 4
- 5. Flyers & Business Cards Members can distribute at their workplace, church, etc Different themes: Want to Nail That Interview? Fear of Public Speaking? Elevator Speech Pick Target Audience Neighborhood Welcome Kits 5
- 6. The Toastmaster Magazine Post articles (with permission) to your club website or blog Add label to front with your club website, Facebook, Meetup links Leave at doctor's offices, coffee shops, gyms, break rooms at work 6
- 7. Members hang their ribbons/trophies/certificates in their cube Promote club member achievements in company newsletter/intranet/bulletin boards Place club banner in company lobby, so even visitors can see it Table in break room/lobby with goodies to advertise club Corporate Clubs
- 8. Corporate Clubs Seminars for co-workers on Elevator Speeches, Giving Presentations, etc. Invite Senior Management to present at meeting open to everyone Put up signs in advance of meetings, but take down afterwards
- 9. Press Releases Club events - anniversaries, contests New officers Members earning levels (CC, ACB, DTM, etc) Be sure include info about club at bottom 9
- 11. Press Releases Include 5 Ws Link to your website talking about same event/topic Keywords Facts not opinions 11
- 12. Activity: Write a Press Release 1. Opening grabs readers attention 2. One to Two Paragraphs with more details 3. Quote from club officer/member 4. Call to Action 5. About Toastmasters International at bottom
- 13. Public Relations Committee Delegate – Extravagant titles  Majordomo of Multimedia Marketing  Internet Marketing Coordinator Newsletter Editor Webmaster Handle updates on social media they’re comfortable with Looks great on a resume! 13
- 14. Club Website FreeToastHost.org 2.0 Customize for your club Pictures of members & meetings 14
- 15. Facebook Be sure to setup as a FB Page, not a Person Setup with a generic email address for club Populate with Testimonials from club members Advertise themes for the meetings Post meeting summaries/pictures 15
- 17. Twitter Tweet about meetings, TLI, club events  Reminders before meetings  Word of Day  Summary of speakers main points Include @Toastmasters Include Toastmasters in your personal Twitter profile
- 18. Sample Tweets
- 20. FourSquare Check in at your meeting location Add tips Add pictures of your meeting
- 21. LinkedIn Group Setup one for your club/city Networking opportunities Share knowledge to gain new members Members add Toastmaster club to their profile page
- 22. Meetup and Eventbrite Open House Club Contest Workshops open to public
- 23. Google Your Club Facebook, Twitter, Meetup shows up? Older websites out there with your Club's name & old data? Is your club listing on www.toastmasters.org accurate? 23
- 24. 24 First video is from a talking bird; from 2011 Last updated 2011 Old, no current listings on there
- 25. Sharing 25
- 26. Toastmasters Intn’l resources Visual Branding page www.toastmasters.org/vbp  PR Corner www.toastmasters.org/Members/PRCorner.aspx Website usage guidelines www.toastmasters.org/Web_Use www.toastmasters.org/lettheworldknow 26