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Toc Toc Movement SiCamp Presentation

Francesco Corazza
Francesco Corazza

TocToc is a platform that enables the exchange of unused objects within local communities to reduce waste and promote sustainability. It aims to strengthen local bonds by facilitating real-world meetings between users. The founders plan to replicate the service across different local areas and allow the exchange of intangible goods as well. A web and mobile application will be developed using HTML5 and geotagging to connect local users and track exchanges. Revenue streams may include premium pages, event ticketing, and sponsorship.

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Someone has wha you need t Corazza | Gomez Narajo | Pollio | Rampanti | Telalbasic
toc toc movement Wha is toctoc? t TocToc is a platform to exchange objects that people dont need anymore. TocToc is a codesigned service based on Living Lab experiments TocToc creates local sustainable communities TocToc Movement is the answer for all that people who prefer giving away something instead of creating waste
mission WHA is the problem? T - Excessive consumption and increasing poverty - Local community fragmentation (i.e. students and residents in Citt Studi, Milan; immigrants and residents in Malmo, Sweden) In the last year we have done interviews, persona analysis, some experiments and we are still testing our field of interest
main competitors wHA MORE DO WE OFFER ? T LOCAL COMMUNITIES MANAGEMENT Someone has BARGAINING wha you need t and not onl ... y
CREATE A SUSTAINABLE COMMUNITY WhA is the solution? T - Our service is a platform that enables exchange creating local com- munities through real meeting wha is the t t arget? - The users who are searching a hybrid experience - Environmentally aware people - People who want to save money - (People with a web 2.0 attitude) TECHNOLOGICAL ASPECT - Mobile and desktop web application (HTML5+JQuery) - Geotag - Native application iOS | Android | Windows Phone (PhoneGap)
COMMUNICATION strategy How will we spread the word? - TOCTOC Movement is growing every day (facebook, twitter, youtube...) - Other experiments are planned in the next future
business model how will we make our idea sustainable? flow in SUSTAINABLE WEB APPLICATION UTENTI NORMALI BUSINESSES TOC EVENTI COMUNICAZIONE DIRETTA COMMERCIANTI TOC EVENTI COMUNIT LOCALI A' iNDIRETT A ASSOCIAZIONI ESISTENTI LOCALI pa FONDAZIONI v riabili fissi a
business model key partners flow in SUSTAINABLE WEB APPLICATION UTENTI NORMALI BUSINESSES TOC EVENTI COMUNICAZIONE DIRETTA COMMERCIANTI TOC EVENTI COMUNIT LOCALI A' iNDIRETT A ASSOCIAZIONI LOCALI crucial stakeholders ESISTENTI pa with the possibility to mobilize human FONDAZIONI v riabili and money sources fissi a
business model customers flow in SUSTAINABLE WEB APPLICATION UTENTI NORMALI BUSINESSES TOC EVENTI COMUNICAZIONE DIRETTA COMMERCIANTI TOC EVENTI COMUNIT LOCALI A' iNDIRETT A ASSOCIAZIONI ESISTENTI LOCALI stakeholders that pa are triggered by the value created with FONDAZIONI Toc Toc v riabili fissi a
business model key activities + channels SUSTAINABLE WEB APPLICATION UTENTI NORMALI BUSINESSES TOC EVENTI COMUNICAZIONE DIRETTA COMMERCIANTI TOC EVENTI COMUNIT LOCALI A' iNDIRETT A ASSOCIAZIONI ESISTENTI LOCALI pa marketing virale sales accounting pr sensibilizzazione FONDAZIONI promozione eventi community management
cost structure cost structure COSTI FISSI dominio sviluppo START- UP registrazione pia aforma tt costituzione promozione ANNUALI manutenzione hosting personale brand COSTI VARIABILI organizzazione attivazione sales M &C servizi comunit a' accounting
business model cost structure CLIENTS GRANTS SPONSORS USERS s. B. challenge PLATFORM premium page premium page keeping track of exchanges TRADE visibility pay per trade pay per view ANALOG events ticketing
next future Which are our next steps? - Our idea works in a local perspective, we want to replicate the service in other local fields, we want to go out of the box. - We will add the possibility to exchange also immaterial things. - Prototyping
US why are we the right people? - We have differnt skills and different backgrounds (1 I.T. engineer, 2 designers. 2 architects) - We are young and always ready to learn - We are the future and we dislike the present situation
thankyou we especiall thank: y the hub milano ! angela amoruso fabio banfi matteo bartolomeo stefano daelli renzo friga to giusy ottonelli marco maria pedrazzo

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Toc Toc Movement SiCamp Presentation

  • 1. Someone has wha you need t Corazza | Gomez Narajo | Pollio | Rampanti | Telalbasic
  • 2. toc toc movement Wha is toctoc? t TocToc is a platform to exchange objects that people dont need anymore. TocToc is a codesigned service based on Living Lab experiments TocToc creates local sustainable communities TocToc Movement is the answer for all that people who prefer giving away something instead of creating waste
  • 3. mission WHA is the problem? T - Excessive consumption and increasing poverty - Local community fragmentation (i.e. students and residents in Citt Studi, Milan; immigrants and residents in Malmo, Sweden) In the last year we have done interviews, persona analysis, some experiments and we are still testing our field of interest
  • 4. main competitors wHA MORE DO WE OFFER ? T LOCAL COMMUNITIES MANAGEMENT Someone has BARGAINING wha you need t and not onl ... y
  • 5. CREATE A SUSTAINABLE COMMUNITY WhA is the solution? T - Our service is a platform that enables exchange creating local com- munities through real meeting wha is the t t arget? - The users who are searching a hybrid experience - Environmentally aware people - People who want to save money - (People with a web 2.0 attitude) TECHNOLOGICAL ASPECT - Mobile and desktop web application (HTML5+JQuery) - Geotag - Native application iOS | Android | Windows Phone (PhoneGap)
  • 6. COMMUNICATION strategy How will we spread the word? - TOCTOC Movement is growing every day (facebook, twitter, youtube...) - Other experiments are planned in the next future
  • 7. business model how will we make our idea sustainable? flow in SUSTAINABLE WEB APPLICATION UTENTI NORMALI BUSINESSES TOC EVENTI COMUNICAZIONE DIRETTA COMMERCIANTI TOC EVENTI COMUNIT LOCALI A' iNDIRETT A ASSOCIAZIONI ESISTENTI LOCALI pa FONDAZIONI v riabili fissi a
  • 8. business model key partners flow in SUSTAINABLE WEB APPLICATION UTENTI NORMALI BUSINESSES TOC EVENTI COMUNICAZIONE DIRETTA COMMERCIANTI TOC EVENTI COMUNIT LOCALI A' iNDIRETT A ASSOCIAZIONI LOCALI crucial stakeholders ESISTENTI pa with the possibility to mobilize human FONDAZIONI v riabili and money sources fissi a
  • 9. business model customers flow in SUSTAINABLE WEB APPLICATION UTENTI NORMALI BUSINESSES TOC EVENTI COMUNICAZIONE DIRETTA COMMERCIANTI TOC EVENTI COMUNIT LOCALI A' iNDIRETT A ASSOCIAZIONI ESISTENTI LOCALI stakeholders that pa are triggered by the value created with FONDAZIONI Toc Toc v riabili fissi a
  • 10. business model key activities + channels SUSTAINABLE WEB APPLICATION UTENTI NORMALI BUSINESSES TOC EVENTI COMUNICAZIONE DIRETTA COMMERCIANTI TOC EVENTI COMUNIT LOCALI A' iNDIRETT A ASSOCIAZIONI ESISTENTI LOCALI pa marketing virale sales accounting pr sensibilizzazione FONDAZIONI promozione eventi community management
  • 11. cost structure cost structure COSTI FISSI dominio sviluppo START- UP registrazione pia aforma tt costituzione promozione ANNUALI manutenzione hosting personale brand COSTI VARIABILI organizzazione attivazione sales M &C servizi comunit a' accounting
  • 12. business model cost structure CLIENTS GRANTS SPONSORS USERS s. B. challenge PLATFORM premium page premium page keeping track of exchanges TRADE visibility pay per trade pay per view ANALOG events ticketing
  • 13. next future Which are our next steps? - Our idea works in a local perspective, we want to replicate the service in other local fields, we want to go out of the box. - We will add the possibility to exchange also immaterial things. - Prototyping
  • 14. US why are we the right people? - We have differnt skills and different backgrounds (1 I.T. engineer, 2 designers. 2 architects) - We are young and always ready to learn - We are the future and we dislike the present situation
  • 15. thankyou we especiall thank: y the hub milano ! angela amoruso fabio banfi matteo bartolomeo stefano daelli renzo friga to giusy ottonelli marco maria pedrazzo