際際滷

際際滷Share a Scribd company logo

Todoed Growth Plan - 2016

Rajath D M
Rajath D M

Growth Strategy for Todoed, a product by Preseed Labs Ltd. Todoed is a chrome extension that let you delegate a task out of any text on your browser.

1 of 5
Download to read offline
Rajath D. M. 03.05.2016 GROWTH PLANNING FOR
Brand Defining the brand: Putting that thought Reach out Spreading the word: Content, Social, Email, Events Engage Keeping them users stuck to our products Expand Apps, Integrations and whatever users want Overview
Brand What? Define certain brand characteristics Same to reflect on website, social, design, graphic content, etc. Helps in recall, building a connect, conversion (website to download), overall image of the company/product Goal is to build a userbase that loves the product & talks about it How? Build specific keywords for posts, SEO, social media Creation of standardised design guidelines (Eg: Uber, Housing (re)branding) Associate with (or support mutually) the teams or targets or partners personal brand Set a base for UI/UX for mobile/desktop apps #HUSTLE #DOMORE #OPTIMIZE
Reach Out Content & Social Next level content: Blog, Video Content the our target audience consumes. (New ideas) Multiple twitter accounts - support or a like & (re)tweet bot (Eg: @SlackLoveTweets) Linkedin page? Facebook & Linkedin videos (The simple ones with text and music) & More Presence in events (Start up conferences, Expos) Search Ads (If financially viable) or any promotion with high return (Need research & testing) Talk more for more PR - Getting to be a speaker Co-working spaces
Engage Lovable e-mails(I like quartz & huckberry) Product tour before and after sign up, also a help/tour feature User research: pain points to help build better product Contests, Campuses, Groups, Community etc. Expand Product features - Delegate tasks to teams? Communication options? Task viewers, reminders - more options Apps/integrations/bots on what users want Moving towards (more) monetization

More Related Content

Todoed Growth Plan - 2016

  • 1. Rajath D. M. 03.05.2016 GROWTH PLANNING FOR
  • 2. Brand Defining the brand: Putting that thought Reach out Spreading the word: Content, Social, Email, Events Engage Keeping them users stuck to our products Expand Apps, Integrations and whatever users want Overview
  • 3. Brand What? Define certain brand characteristics Same to reflect on website, social, design, graphic content, etc. Helps in recall, building a connect, conversion (website to download), overall image of the company/product Goal is to build a userbase that loves the product & talks about it How? Build specific keywords for posts, SEO, social media Creation of standardised design guidelines (Eg: Uber, Housing (re)branding) Associate with (or support mutually) the teams or targets or partners personal brand Set a base for UI/UX for mobile/desktop apps #HUSTLE #DOMORE #OPTIMIZE
  • 4. Reach Out Content & Social Next level content: Blog, Video Content the our target audience consumes. (New ideas) Multiple twitter accounts - support or a like & (re)tweet bot (Eg: @SlackLoveTweets) Linkedin page? Facebook & Linkedin videos (The simple ones with text and music) & More Presence in events (Start up conferences, Expos) Search Ads (If financially viable) or any promotion with high return (Need research & testing) Talk more for more PR - Getting to be a speaker Co-working spaces
  • 5. Engage Lovable e-mails(I like quartz & huckberry) Product tour before and after sign up, also a help/tour feature User research: pain points to help build better product Contests, Campuses, Groups, Community etc. Expand Product features - Delegate tasks to teams? Communication options? Task viewers, reminders - more options Apps/integrations/bots on what users want Moving towards (more) monetization