2. Waarom?
Meten=weten
What gets measured
gets done
Wat je niet meet kun je
niet managen
Measure what you
manage
Cijfers geven richting
Een goede voetballer
speelt waar de bal is,
een geweldige
voetballer speelt waar
de bal komt
Data kunnen ons
vertellen wat er is, niet
het waarom
Bewijs geleverd: betere
performance met
cijfermatig inzicht
Beter een indicatie dan
geen idee
3. Stappenplan stuurgetallen
 Te beantwoorden vragen, analyse
 Verklarende variabelen, dimensies
 Bron analyse
 Prioriteiten (noodzaak/complexiteit)
 Aktieplan
 Techniek en organisatie
 Evaluatie
8. Basis ken- en stuurgetallen
Afnemers
• Kwaliteit
• Quality
of Hire
Financieel
• Kosten
• Cost per
hire
Interneprocessen
• Door-
looptijd
• Time-to-
hire
Groei-Innovatie
• Service
• Quality
of
Service
9. Basis ken- en stuurgetallen
Afnemers
• Kwaliteit
• Quality
of Hire
Financieel
• Kosten
• Cost per
hire
Interneprocessen
• Door-
looptijd
• Time-to-
hire
Groei-Innovatie
• Service
• Quality
of
Service
 Welke data heb je hiervoor
nodig? Wat zijn de
verklarende variabelen?
10. Vaste externe kosten
Variabele interne tijd
vertaald in kosten
Variabele interne kosten
Variabele externe kosten
• Employer Branding
• Management Cost of Time for Events
• Management Cost of Time for Recruiting
• Kosten Recruitment Afdeling
• Interne Overhead
• Non-labor office costs
• Recruiting Learning&Development
• Advertising en Marketing Expenses
• Job Fair Recruiting Event Expenses
• Campus Recruiting Expenses
• Employee Referral Awards/Payments
• Third Party Agency Fees
• Sourcing Costs
• RPO Fees
• Travel & Expenses Recruiter
• Consulting Services
• Technology Costs
• Travel & Expenses Candidate
• Sign-on Bonusses
• Immigration and Relocation Fees
• Pre screening fees
• Contingency fees (contingent to regular)
Cost
per
hire
11. Vaste externe kosten
Variabele interne tijd
vertaald in kosten
Variabele interne kosten
Variabele externe kosten
• Employer Branding
• Management Cost of Time for Events
• Management Cost of Time for Recruiting
• Kosten Recruitment Afdeling
• Interne Overhead
• Non-labor office costs
• Recruiting Learning&Development
• Advertising en Marketing Expenses
• Job Fair Recruiting Event Expenses
• Campus Recruiting Expenses
• Employee Referral Awards/Payments
• Third Party Agency Fees
• Sourcing Costs
• RPO Fees
• Travel & Expenses Recruiter
• Consulting Services
• Technology Costs
• Travel & Expenses Candidate
• Sign-on Bonusses
• Immigration and Relocation Fees
• Pre screening fees
• Contingency fees (contingent to regular)
Cost
per
hire
12. Vaste externe kosten
Variabele interne tijd
vertaald in kosten
Variabele interne kosten
Variabele externe kosten
• Employer Branding
• Management Cost of Time for Events
• Management Cost of Time for Recruiting
• Kosten Recruitment Afdeling
• Interne Overhead
• Non-labor office costs
• Recruiting Learning&Development
• Advertising en Marketing Expenses
• Job Fair Recruiting Event Expenses
• Campus Recruiting Expenses
• Employee Referral Awards/Payments
• Third Party Agency Fees
• Sourcing Costs
• RPO Fees
• Travel & Expenses Recruiter
• Consulting Services
• Technology Costs
• Travel & Expenses Candidate
• Sign-on Bonusses
• Immigration and Relocation Fees
• Pre screening fees
• Contingency fees (contingent to regular)
Cost
per
hire
13. Vaste externe kosten
Variabele interne tijd
vertaald in kosten
Variabele interne kosten
Variabele externe kosten
• Employer Branding
• Management Cost of Time for Events
• Management Cost of Time for Recruiting
• Kosten Recruitment Afdeling
• Interne Overhead
• Non-labor office costs
• Recruiting Learning&Development
• Advertising en Marketing Expenses
• Job Fair Recruiting Event Expenses
• Campus Recruiting Expenses
• Employee Referral Awards/Payments
• Third Party Agency Fees
• Sourcing Costs
• RPO Fees
• Travel & Expenses Recruiter
• Consulting Services
• Technology Costs
• Travel & Expenses Candidate
• Sign-on Bonusses
• Immigration and Relocation Fees
• Pre screening fees
• Contingency fees (contingent to regular)
Cost
per
hire
14. Vaste externe kosten
Variabele interne tijd
vertaald in kosten
Variabele interne kosten
Variabele externe kosten
• Employer Branding
• Management Cost of Time for Events
• Management Cost of Time for Recruiting
• Kosten Recruitment Afdeling
• Interne Overhead
• Non-labor office costs
• Recruiting Learning&Development
• Advertising en Marketing Expenses
• Job Fair Recruiting Event Expenses
• Campus Recruiting Expenses
• Employee Referral Awards/Payments
• Third Party Agency Fees
• Sourcing Costs
• RPO Fees
• Travel & Expenses Recruiter
• Consulting Services
• Technology Costs
• Travel & Expenses Candidate
• Sign-on Bonusses
• Immigration and Relocation Fees
• Pre screening fees
• Contingency fees (contingent to regular)
Cost
per
hire
15. Vaste externe kosten
Variabele interne tijd
vertaald in kosten
Variabele interne kosten
Variabele externe kosten
• Employer Branding
• Management Cost of Time for Events
• Management Cost of Time for Recruiting
• Kosten Recruitment Afdeling
• Interne Overhead
• Non-labor office costs
• Recruiting Learning&Development
• Advertising en Marketing Expenses
• Job Fair Recruiting Event Expenses
• Campus Recruiting Expenses
• Employee Referral Awards/Payments
• Third Party Agency Fees
• Sourcing Costs
• RPO Fees
• Travel & Expenses Recruiter
• Consulting Services
• Technology Costs
• Travel & Expenses Candidate
• Sign-on Bonusses
• Immigration and Relocation Fees
• Pre screening fees
• Contingency fees (contingent to regular)
CPHC
16. Bronnen
Juist,
Volledig en Tijdig
• Data representatief (definitie)
• Bronnen transparant maken
• Datafouten minimaliseren
• Periodieke check op
inputproces
18. Organisatie en systemen inrichten
Organisatie
competenties en rollen: wie
doet wat? Wie krijgt wat en
wanneer?
Systemen
technische infra en tooling
20.  Clash of Clans
 Sinds juni 2012, fremium game
 Supercell (Fins), ook Angry Brids
 Metrics
 Omzet 2,4 mln p.dag (april 2013) 180
mln Q1 2013
 8.5 mln spelers, avg 10x per dag
 Analytics
 Hoe starten nieuwe spelers?
 Wat zoeken zware gebruikers?
 Predictief:
 Doorontwikkelen of niet?
 Behoeften spelconcept?
Realtime dashboard – zowel voor spelers
als voor organisatie.
Net als wij: echte organisaties, echte
mensen, echt geld…+ virtuele wereld