This document provides examples of marketing case studies from the UK, including affiliate marketing, social media marketing, and celebrity marketing strategies. A Star Deals promotion for two new restaurants generated over 5,000 customer covers over two months. A Living Social steak promotion received over 3,000 orders and 262k impressions. The STK London social media presence included over 4,700 Twitter followers and 2,400 Facebook likes generating a weekly social media reach of nearly 30,000. Celebrity guests at STK London helped expose their brand to a combined social media audience of over 15 million people from just one celebrity dinner.
3. Star Deals Radio & Cucina Asellina
To market two brand new businesses to the
smarter London dining market.
Other restaurants that use Star Deals: The
Ritz, Sketch, Helene Darroze, Apsleys, Alain
Duccasse, Cinnamon
club, D&D, DSTRKT, OXO, Roast, Michel Roux
JR, Ramsay etc.
Cocktail in Radio, 3c Dinner in CA for 贈25
2 month promotion
4. Star Deals Radio & Cucina Asellina
Results:
3,12 lunch covers
2,011 evening covers
2,323 Grand Total
45 online reviews
93% of diners at this restaurant would
recommend it to another person.
5. Living Social 3c Steak Flight promotion
3rd-10th May | 贈98 for two people + 贈68 up sell ave.
3,000
http://www.youtube.com/watch?v=7SxTy22zwNM
262k impressions
11. Celebrity guests include
Joe Hart England goalkeeper
Daniel Sturridge Liverpool FC
Gareth Barry England Internationals
Ashley Young - Man United and England
Kevin Pietersen - Cricket star
Teddy Sherringham Football Legend
Jourdan Dunn International model
Cara Delevigne International model
Matt Dawson English Rugby Union
Tom Daley Olympic swimmer
12. Sheridan Smith West End star
Denise Van Outen West End Star
Rupert Everett West End Star
Graham Norton TV celebrity
Matt Lucas TV celebrity
Richard E Grant Actor
JLS pop band
Alexandra Burke music
Strictly Come Dancing cast 10.4 m viewers aps.
Cast of TOWIE - 1.3 m viewers average per show