際際滷

際際滷Share a Scribd company logo
UK Marketing Case Studies
Affiliate Marketing
Star Deals  Radio & Cucina Asellina
 To market two brand new businesses to the
smarter London dining market.
 Other restaurants that use Star Deals: The
Ritz, Sketch, Helene Darroze, Apsleys, Alain
Duccasse, Cinnamon
club, D&D, DSTRKT, OXO, Roast, Michel Roux
JR, Ramsay etc.
 Cocktail in Radio, 3c Dinner in CA for 贈25
 2 month promotion
Star Deals  Radio & Cucina Asellina
 Results:
3,12 lunch covers
2,011 evening covers
2,323 Grand Total
45 online reviews
93% of diners at this restaurant would
recommend it to another person.
Living Social 3c Steak Flight promotion
3rd-10th May | 贈98 for two people + 贈68 up sell ave.
3,000
http://www.youtube.com/watch?v=7SxTy22zwNM
262k impressions
1.2 m
Social Media Marketing
Twitter & Facebook  STK London
 Likes 2,482
 Checked in 4,008
 Friends of friends 1,280,558
 Weekly reach 29,778
 Followers 4,711
 Sent tweets 1,647
0
500
1000
1500
2000
2500
3000
3500
4000
4500
STK London
STK Las Vegas
Likes
Check In
Opened Dec 2010
Opened Dec 2012
Celebrity Audience
Celebrity guests include
 Joe Hart  England goalkeeper
 Daniel Sturridge  Liverpool FC
 Gareth Barry  England Internationals
 Ashley Young - Man United and England
 Kevin Pietersen - Cricket star
 Teddy Sherringham  Football Legend
 Jourdan Dunn  International model
 Cara Delevigne  International model
 Matt Dawson  English Rugby Union
 Tom Daley  Olympic swimmer
 Sheridan Smith  West End star
 Denise Van Outen  West End Star
 Rupert Everett  West End Star
 Graham Norton  TV celebrity
 Matt Lucas  TV celebrity
 Richard E Grant  Actor
 JLS  pop band
 Alexandra Burke  music
 Strictly Come Dancing cast  10.4 m viewers aps.
 Cast of TOWIE - 1.3 m viewers average per show
How we work with celebrities
Tweeted to 539, 709 followers
One tweet!
1,183,559 followers
Twitter & PR Audience for
one dinner was over 15m
The ONE Group - marketing overview
The ONE Group - marketing overview
Celebrity guests
 plus this weekend
we entertained
Kelly Brooke and Danny Capriani
Partnering with
local events:
LONDON
FASHION WEEK
https://www.youtube.com/watch?v=wq0-
kWxmFqc&list=UUegWKPhx8478FNSaJYPD5kw&index=40
One photo speak a billion words!
eventsatmelondon.com
Heliot rebranding
4 Visual References
The theatrical legacy
Claire Heliot
Sexy lion tamer
& 敬鞄庄沿
Charlie
Chaplins
Hippodrome
legacy &
top hat
With the help 看韓
We present our
re brand proposal
From this logo
to this
From this
current
advert
to this
and this
and this
and this
and this
and this
From this
to this
Photo samples
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview
The ONE Group - marketing overview

More Related Content

The ONE Group - marketing overview