TOGETHER WE LAUNCH ANEW VISION OF THE FUTURE. (1)
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This document introduces Extroveert and Play&Tell, an interactive event where friends try new technologies and products together. Play&Tell aims to get genuine insights about products to help with development. People attend for quality time with friends discovering innovations. The research collects in-depth metrics and insights to improve products before major investment. Play&Tell's goal is to understand customer needs and produce products people truly love, which can change the world. Various research methodologies are employed to connect with audiences authentically.
TOGETHER WE LAUNCH ANEW VISION OF THE FUTURE. (1)
- 2. What is extroveert? What is Play&Tell? Why would people attend  Play&Tell events? What kind of people will attend? Benefits of Play&Tell research Play&Tell and Today's world Our vision of the future What is an Insight? Insights we collect Elements we study Questions you must ask Research specializations Our methodology Index Play&Tell vs traditional research Some of our methods
- 3. WHATISEXTROVEERT? Extroveert.com is a website where users can find Play&Tell events. Each event brings a group of friends together to try new technologies and products. Extroveert
- 4. PLAY&TELL Play&Tell is an interactive event which brings groups of friends together to play with and discuss a new product. We create a fun, comfortable atmosphere, which causes people to drop their guard and show you the insights you really want to see. With Play&Tell we: 1. Help you to develop your product/service/idea so that it can better meet the needs of your customers, and 2. Create an exciting event that also serves as a direct marketing tool, creating early adopters
- 5. They spend quality time with friends discovering new technology. They will be able to help entrepreneurs to make their cutting-edge products even better. They can discover new and exciting products before anybody else does. They will be the first people to see new ideas that could change the world. Why Would People Attend Play&Tell Events?
- 6. People with an: Interest in technology and innovation Interest in finding events where they can meet new people with the same interest Interest in finding interactive events Interest in trying new products Interest in giving their opinion Interest in supporting new products, young entrepreneurs or local businesses Interest in finding new solutions for today's problems What Kind Of People Will Attend?
- 7. Benefits of Play&Tell research While your prospects have fun discovering your new product, we are compiling data to help you to improve your product. We monitor inÂdepth metrics such as facial expressions, individual attitude, intensity of conversation etc. People feel comfortable because they are part of a group of friends they already know. Our new research system is faceÂtoÂface with your potential customer and the involvement of a qualified moderator ensures that participants are engaged and the conversation is always on track. Our research lets you understand what your customers want, allowing you to tailor your product offering to meet demand and giving you a real competitive edge. Our new research system helps you refine product design before committing yourself to expensive product development costs. Regular product testing and market research drive innovation over time, keeping you one step ahead of the competition and keeping your customers’ interest. PLAY&TELL
- 8. With Play&tell the groups of people are going to be your first product lovers, because the unique experience of being part of the event causes them to engage with it. So be prepared, because they are going to start spreading the word. Group dynamics can generate new thinking about a topic which will result in a much more in depth discussion. Proper research can help you to develop the product people will love, and it will also help minimize expensive development mistakes. Product research is a vital part of any marketing campaign, product creation, idea development.
- 10. With today's rapidly changing technology and public perception, your business can't rely on outdated secondary data. You need answers directly from your customers. With our Play&Tell events we help you understand your market, your challenges, and your competitors as they are today. THE WORLD IS CONSTANT LY CHANGING
- 11. Our dream is to help businesses provide products and services more closely aligned with their customer’s desires and needs. This is why we are innovating the way we find insights about people and about their needs. The more we understand people, and the faster we come to critical insights about our products, the better. OUR VISION OF THE FUTURE When a business produces a product that people truly love, it can change the world.
- 14. Emotions Perspective Behaviour Motivations & Expectations Learning & Memory Culture & Beliefs Experience Needs            Weather      Economy                                           Family & Friends             Elements we study: variables that influence our decisions
- 15. Am I leveraging a truly BIG Idea? Do I have the — Right message? Right customer? Right objectives? Is this easy to use or understand? Does my customer have new needs? What do they think? How do they feel? Are they satisfied? Which part of my project should I develop? Am I utilizing the right touch points? Am I getting the optimal return on my investment? Our commitment is to provide insights to help in the development, evaluation, and improvement of Products, Advertising or Ideas. Some of the questions product creators must ask:
- 16. Research Specializations We combine meaningful data with the insight of market research consultants and industry knowledge to deliver market research solutions that lead to business results. Concept Testing & New Product Development. Behavioural Tracking &Customers' perceptions. Retail. Customer Satisfaction & Loyalty Space & Product placement. User experience. Advertising Research. Concept.
- 18. With our unique, social method, we uncover customer insights more accurately than traditional research. Our research method also doubles as a powerful marketing tool. Companies get off on the right foot with an exciting marketing event, plus an opportunity to innovate their products and foster long term relationships with ideal customers. Our Unique Methodology
- 19. Social Environment – Being with friends in a comfortable setting plays a vital role in understanding the customer We are able to record and analyze conversations, facial expressions, opinions. Entertainment – Entertainment provides emotional relief. Multi sensory research – All senses, isolated from other messages. Multiple emotions – The event environment provides the prospect with many positive emotions at once so they may become one of your first brand ambassadors. Memory & information – People immediately get to know more about your new product and it’s features. Brand Connection – Tell your story and make your customers part of it from the start. Community – People want to belong as part of the community. Our Play&tell research provides a way for people to share experiences, and to feel part of something big. Time frame – We adapt our strategy as the event progresses to get higher levels of feedback and Play&Tell vs Traditional Research P&T TR
- 20. Some of our Methods Our innovative methodologies continuously evolve with our clients' research needs. We employ every avenue available to truly connect with your audiences—from the traditional to the cutting- edge. Our qualitative and quantitative methodologies capture insight from every angle: online and offline, in-person and interactive—and they can always be customized to reach your business goals.
- 23. Contact us Our methods and events are always customized to reach your business goals. @ Phone www.extroveert.com