際際滷

際際滷Share a Scribd company logo
Tom Ruth LOR
Worldwide Pharmaceutical Operations
Pfizer Inc
235 East 42nd Street
New York, NY, USA 10017-5755
Thomas E. Ruth Tel 212 573 7975
Director Fax 212 351-1130
Trademark Development
March 26, 2009
To Whom It May Concern:
I am responsible for developing brand names/trademarks for all Pfizers human health prescription
pharmaceuticals. I work closely with our Trademark Legal colleagues to accomplish this, since legal
processing is not only critical to our ability to own a name, but it also represents the most time consuming part
of the process.
I worked with Cynthia Summerfield on trademark development projects from 2003-2006. Ms. Summerfield
brought much value to our collaboration, including efficient and effective legal work, a high energy level, a
business perspective, ability to take initiative, positive attitude, and big picture perspective. When I was
working with her, I was confident that the legal searching, consents, investigations and registration filings were
going to be completed accurately, in the minimum time, with acceptable risk. Her opinions and work in
general reflected an understanding of our business goals, and she looked for ways to make desirable name
candidates legally viable.
Similarly, when I worked with attorneys under her supervision, their work and attitude reflected that of their
leader.
Frequently Ms. Summerfield and her direct reports would contribute to projects beyond their legal
responsibilities. One small example: if she identified a legal obstacle with a name candidate she would help
create variations to avoid that obstacle.
One example of her big picture perspective: not long after joining Pfizer Ms. Summerfield identified and
sold to her group a change in the legal searching processes used for trademark development projects which
reduced total project time by one year  from 3.5-4 years to 2.5-3 years. This has resulted in savings to the
company in the millions of dollars, since it eliminated legal searching and registration costs on each project,
and also allowed us to start projects 1 year later, when more is known about the compounds themselves and
fewer naming projects are started on eventual failures.
From my experience on the business side of legal IP work, I can recommend Ms. Summerfield highly, for the
specific legal work, and for her ability to manage and lead professional staff.
Sincerely,
Thomas E. Ruth
Director
Trademark Development
Tel: 212-573-7975
Email: thomase.ruth@pfizer.com

More Related Content

Tom Ruth LOR (1)

  • 1. Tom Ruth LOR Worldwide Pharmaceutical Operations Pfizer Inc 235 East 42nd Street New York, NY, USA 10017-5755 Thomas E. Ruth Tel 212 573 7975 Director Fax 212 351-1130 Trademark Development March 26, 2009 To Whom It May Concern: I am responsible for developing brand names/trademarks for all Pfizers human health prescription pharmaceuticals. I work closely with our Trademark Legal colleagues to accomplish this, since legal processing is not only critical to our ability to own a name, but it also represents the most time consuming part of the process. I worked with Cynthia Summerfield on trademark development projects from 2003-2006. Ms. Summerfield brought much value to our collaboration, including efficient and effective legal work, a high energy level, a business perspective, ability to take initiative, positive attitude, and big picture perspective. When I was working with her, I was confident that the legal searching, consents, investigations and registration filings were going to be completed accurately, in the minimum time, with acceptable risk. Her opinions and work in general reflected an understanding of our business goals, and she looked for ways to make desirable name candidates legally viable. Similarly, when I worked with attorneys under her supervision, their work and attitude reflected that of their leader. Frequently Ms. Summerfield and her direct reports would contribute to projects beyond their legal responsibilities. One small example: if she identified a legal obstacle with a name candidate she would help create variations to avoid that obstacle. One example of her big picture perspective: not long after joining Pfizer Ms. Summerfield identified and sold to her group a change in the legal searching processes used for trademark development projects which reduced total project time by one year from 3.5-4 years to 2.5-3 years. This has resulted in savings to the company in the millions of dollars, since it eliminated legal searching and registration costs on each project, and also allowed us to start projects 1 year later, when more is known about the compounds themselves and fewer naming projects are started on eventual failures. From my experience on the business side of legal IP work, I can recommend Ms. Summerfield highly, for the specific legal work, and for her ability to manage and lead professional staff. Sincerely, Thomas E. Ruth Director Trademark Development Tel: 212-573-7975 Email: thomase.ruth@pfizer.com