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The document discusses generational differences and their impact. It notes that our values are largely established by age 12 based on influences like historical events, culture, and technology. Each generation has defining values shaped by what was happening in the world during their formative years. For example, the Silent Generation that came of age during the Great Depression and WWII valued hard work, respect, and avoiding debt. Understanding these generational differences is important for areas like leadership, talent management, and marketing as people from different generations may have had vastly different life experiences despite living and working together. The document encourages understanding others as well as oneself to bridge generational gaps.Read less