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Tong quan mobile marketing.vht

Vu Hoang Tam
Vu Hoang Tam

This is a useful file for Mobile Marketing that wrote by VHT // www.VHT.com.vn | www.VHT.edu.vn

1 of 34
Mobile Marketing
Gi畉ng vi棚n V滴 Hong T但m C.E.O VHT www.VHT.com.vn
SMS is not spam!
S畛 ph叩t tri畛n c畛a Mobile Trickly SMS
Mobile Market Thu棚 bao di 畛ng : 130 tri畛u Thu棚 bao th畛c : 60 tri畛u Thu棚 bao c畛 畛nh : 13 tri畛u Viettel : 40% | Mobi : 35% | Vina : 21% | Kh叩c : 4% TPHCM : 40% | HN : 34% | Kh叩c : 26% Gi畛i tr畉 : 43% | Trung ni棚n : 37% | Kh叩c : 20% Smart phone : 35% | MidEnd : 53% | LowEnd : 12% VTA / TGDD : 70 ngn TD / kh叩c 56% CMO ch但u u s畛 d畛ng Mobile Marketing
Thu畉t ng畛 Telco = Telco Company : Operators Brand Name SMS (Masking SMS) MO - Mobile Originated : B畉n tin g畛c t畛 User MT Mobile Terminated : B畉n tin do h畛 th畛ng tr畉 v畛 CDR Charge Data Record : B畉n tin 動畛c t鱈nh c動畛c
. Content Provider . SMS Marketing . Mobile Solution . KPI
Hai chi畛u d畛ch v畛 trong SMS MO MT Download nh畉c, h狸nh, game, x畛 s畛 MO Service / CP Service
MT Service / SMS Marketing NIKE This is SMS Marketing form Nike .
Content Provider (CP) L h狸nh th畛c do CP 動a ra d畛ch v畛 t畉o 動畛c s畛 quan t但m c畛a User khi畉n End User ch畛 畛ng chi tr畉 b畉ng ti畛n Air Time 畛 c坦 d畛ch v畛 坦 Nh畛ng d畛ch v畛 li棚n quan 畉n mobile do User ch畛 畛ng nh畉n tin l棚n 畉u s畛 動畛c g畛i l Content Provider Nh畉n bi畉t 畉u s畛 d畛ch v畛 : 8XYY, 6XYY
Gi叩 C動畛c MO SMS 8051 8151 8251 8351 8451 8551 8651 8751 Number Cost per 500 1.000 2.000 3.000 4.000 5.000 10.000 15.000 SMS Bao g畛m 10% VAT
T畛 l畛 ph但n chia v畛i nh m畉ng Gi叩 c動畛c % doanh thu nh m畉ng h動畛ng 畉u s畛 MO Service Mobifone Vinaphone Viettel 8051 500 VN 79 79 70 8151 1.000 VN 55 55 65 8251 2.000 VN 50 50 60 8351 3.000 VN 50 50 60 8451 4.000 VN 50 50 60 8551 5.000 VN 45 45 55 8651 10.000 VN 45 45 55 8751 15.000 VN 45 45 55
Hai chi畛u d畛ch v畛 trong SMS ??? ???
Content Provider (CP) K畉t qu畉 x畛 s畛, i畛m SMS Booking T畉i nh畉c, h狸nh, game thi, ch畛ng kho叩n M.I.T.V Mobile Application SMS Banking
Tong quan mobile marketing.vht
Bluetooth Marketing Bluetooth l c担ng ngh畛 truy畛n t畉i d畛 li畛u kh担ng d但y b畉ng s坦ng Radio. Hi畛n nay Bluetooth ang t鱈ch h畛p v畛i mobile, PC, laptop, t担, m叩y nghe nh畉c Bluetooth Marketing l vi畛c truy畛n t畉i h狸nh 畉nh, nh畉c, d畛 li畛u trong ph畉m vi 100m.
Tong quan mobile marketing.vht
SMS Marketing
Nh畛ng l動u 箪 畛i v畛i Provider : - Gi畉y ph辿p th畛c hi畛n qu畉ng c叩o (www.vncert.vn) - 畉u s畛 s畉 thu棚 : L畛ch s畛 ho畉t 畛ng? - C担ng c畛 th畛c hi畛n : GSM Modern hay Web Application?
Tong quan mobile marketing.vht
SMS Marketing +84126 8XXX BRAND Day la.vu dich Day la dich vu quang cao ABC, quang cao ABC, Day la dich vu moi ban den tham moi ban den tham quang cao ABC, quan tai ca hang quan tai ca hang moi ban den tham ABC, bal bla bla ABC, bal bla bla quan tai ca hang ABC, bal bla bla
SMS Marketing Ngh畛 畛nh 90 v畛 qu畉ng c叩o online 1 QC email VHT 2 QC SMS 3 www.vncert.vn QC Y!
H働畛NG D畉N S畛 D畛NG WEB APPLICATION
Case Study
Dutch Lady & Ng但n Hng MHB Chm s坦c kh叩ch hng From: 8004 - Ch炭c m畛ng sinh nh畉t (QC VHT2) Sua bot Dutch Lady 123,456 - Ch炭c m畛ng c叩c d畛p 畉c moi A/C Duc tham gia khuyen mai HOC bi畛t VUI,CHOI SANG TAO - Th担ng b叩o sao k棚 de doi Qua Sang Tao cho be.Lien he - Nh畉c nh畛 l畛ch b畉o d動畛ng 18001545. Tu / t叩i kh叩m choi,soan TC gui 8004
Abbott Milk
http://coca-coladaunam.zing.vn/ 22.04.2010 Launching d嘆ng xe Grand Livina
C炭 ph叩p : EB [Username] g畛i 8204 / 8504 / 8704 http://dutchlady.com.vn/dendomdom/
T鱈ch h畛p h畛 th畛ng c但n xe t畉i b畉ng i畛n t畛, th担ng b叩o t畉i tr畛ng ch棚nh l畛ch 畉n ch畛 xe / ti x畉 th担ng qua SMS T鱈ch h畛p h畛 th畛ng qu畉n l箪 b畉o hnh c畛a Samsung 畛 g畛i m達 qu畉n l箪 c畛a m叩y ang ch畛 b畉o hnh 畉n NV k畛 thu畉t th担ng qua SMS
Gi畉i ph叩p n畉p ti畛n Top-Up
KPI RESPONSE ID ITEM TIMELINE BUDGET RATE 1 Traditional Marketing TVC W1 W2 50% Print-ads W1-2 W3 10 - 12 % Roadshow W2-3 W3-4 4% Promotion W2 / W4 10 - 15% 2 Online Marketing Microsite W1 W4 10K visitors 4% Pageview / Web Banner W1 W4 10-12% CTR Mobile Marketing W2 W4 80% / 10% 4% Email Marketing W2 W4 50% / 7% 2% Forum Seeding W1 W4 20% 3% Social Network W1 W4 20% 3%
Tong quan mobile marketing.vht
但u l c担ng c畛 ch畛 l畛c c畛a Digital Mar? Nguy棚n li畛u g狸 l quan tr畛ng nh畉t c畛a Digital Mar? Lm sao 畛 c坦 nguy棚n li畛u ny?
V滴 Hong T但m tam@vht.edu.vn 0936.3333.00 So畉n VHT Tam g畛i 8051 www.VHT.com.vn

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Tong quan mobile marketing.vht

  • 2. Gi畉ng vi棚n V滴 Hong T但m C.E.O VHT www.VHT.com.vn
  • 3. SMS is not spam!
  • 4. S畛 ph叩t tri畛n c畛a Mobile Trickly SMS
  • 5. Mobile Market Thu棚 bao di 畛ng : 130 tri畛u Thu棚 bao th畛c : 60 tri畛u Thu棚 bao c畛 畛nh : 13 tri畛u Viettel : 40% | Mobi : 35% | Vina : 21% | Kh叩c : 4% TPHCM : 40% | HN : 34% | Kh叩c : 26% Gi畛i tr畉 : 43% | Trung ni棚n : 37% | Kh叩c : 20% Smart phone : 35% | MidEnd : 53% | LowEnd : 12% VTA / TGDD : 70 ngn TD / kh叩c 56% CMO ch但u u s畛 d畛ng Mobile Marketing
  • 6. Thu畉t ng畛 Telco = Telco Company : Operators Brand Name SMS (Masking SMS) MO - Mobile Originated : B畉n tin g畛c t畛 User MT Mobile Terminated : B畉n tin do h畛 th畛ng tr畉 v畛 CDR Charge Data Record : B畉n tin 動畛c t鱈nh c動畛c
  • 7. . Content Provider . SMS Marketing . Mobile Solution . KPI
  • 8. Hai chi畛u d畛ch v畛 trong SMS MO MT Download nh畉c, h狸nh, game, x畛 s畛 MO Service / CP Service
  • 9. MT Service / SMS Marketing NIKE This is SMS Marketing form Nike .
  • 10. Content Provider (CP) L h狸nh th畛c do CP 動a ra d畛ch v畛 t畉o 動畛c s畛 quan t但m c畛a User khi畉n End User ch畛 畛ng chi tr畉 b畉ng ti畛n Air Time 畛 c坦 d畛ch v畛 坦 Nh畛ng d畛ch v畛 li棚n quan 畉n mobile do User ch畛 畛ng nh畉n tin l棚n 畉u s畛 動畛c g畛i l Content Provider Nh畉n bi畉t 畉u s畛 d畛ch v畛 : 8XYY, 6XYY
  • 11. Gi叩 C動畛c MO SMS 8051 8151 8251 8351 8451 8551 8651 8751 Number Cost per 500 1.000 2.000 3.000 4.000 5.000 10.000 15.000 SMS Bao g畛m 10% VAT
  • 12. T畛 l畛 ph但n chia v畛i nh m畉ng Gi叩 c動畛c % doanh thu nh m畉ng h動畛ng 畉u s畛 MO Service Mobifone Vinaphone Viettel 8051 500 VN 79 79 70 8151 1.000 VN 55 55 65 8251 2.000 VN 50 50 60 8351 3.000 VN 50 50 60 8451 4.000 VN 50 50 60 8551 5.000 VN 45 45 55 8651 10.000 VN 45 45 55 8751 15.000 VN 45 45 55
  • 13. Hai chi畛u d畛ch v畛 trong SMS ??? ???
  • 14. Content Provider (CP) K畉t qu畉 x畛 s畛, i畛m SMS Booking T畉i nh畉c, h狸nh, game thi, ch畛ng kho叩n M.I.T.V Mobile Application SMS Banking
  • 16. Bluetooth Marketing Bluetooth l c担ng ngh畛 truy畛n t畉i d畛 li畛u kh担ng d但y b畉ng s坦ng Radio. Hi畛n nay Bluetooth ang t鱈ch h畛p v畛i mobile, PC, laptop, t担, m叩y nghe nh畉c Bluetooth Marketing l vi畛c truy畛n t畉i h狸nh 畉nh, nh畉c, d畛 li畛u trong ph畉m vi 100m.
  • 19. Nh畛ng l動u 箪 畛i v畛i Provider : - Gi畉y ph辿p th畛c hi畛n qu畉ng c叩o (www.vncert.vn) - 畉u s畛 s畉 thu棚 : L畛ch s畛 ho畉t 畛ng? - C担ng c畛 th畛c hi畛n : GSM Modern hay Web Application?
  • 21. SMS Marketing +84126 8XXX BRAND Day la.vu dich Day la dich vu quang cao ABC, quang cao ABC, Day la dich vu moi ban den tham moi ban den tham quang cao ABC, quan tai ca hang quan tai ca hang moi ban den tham ABC, bal bla bla ABC, bal bla bla quan tai ca hang ABC, bal bla bla
  • 22. SMS Marketing Ngh畛 畛nh 90 v畛 qu畉ng c叩o online 1 QC email VHT 2 QC SMS 3 www.vncert.vn QC Y!
  • 23. H働畛NG D畉N S畛 D畛NG WEB APPLICATION
  • 25. Dutch Lady & Ng但n Hng MHB Chm s坦c kh叩ch hng From: 8004 - Ch炭c m畛ng sinh nh畉t (QC VHT2) Sua bot Dutch Lady 123,456 - Ch炭c m畛ng c叩c d畛p 畉c moi A/C Duc tham gia khuyen mai HOC bi畛t VUI,CHOI SANG TAO - Th担ng b叩o sao k棚 de doi Qua Sang Tao cho be.Lien he - Nh畉c nh畛 l畛ch b畉o d動畛ng 18001545. Tu / t叩i kh叩m choi,soan TC gui 8004
  • 27. http://coca-coladaunam.zing.vn/ 22.04.2010 Launching d嘆ng xe Grand Livina
  • 28. C炭 ph叩p : EB [Username] g畛i 8204 / 8504 / 8704 http://dutchlady.com.vn/dendomdom/
  • 29. T鱈ch h畛p h畛 th畛ng c但n xe t畉i b畉ng i畛n t畛, th担ng b叩o t畉i tr畛ng ch棚nh l畛ch 畉n ch畛 xe / ti x畉 th担ng qua SMS T鱈ch h畛p h畛 th畛ng qu畉n l箪 b畉o hnh c畛a Samsung 畛 g畛i m達 qu畉n l箪 c畛a m叩y ang ch畛 b畉o hnh 畉n NV k畛 thu畉t th担ng qua SMS
  • 30. Gi畉i ph叩p n畉p ti畛n Top-Up
  • 31. KPI RESPONSE ID ITEM TIMELINE BUDGET RATE 1 Traditional Marketing TVC W1 W2 50% Print-ads W1-2 W3 10 - 12 % Roadshow W2-3 W3-4 4% Promotion W2 / W4 10 - 15% 2 Online Marketing Microsite W1 W4 10K visitors 4% Pageview / Web Banner W1 W4 10-12% CTR Mobile Marketing W2 W4 80% / 10% 4% Email Marketing W2 W4 50% / 7% 2% Forum Seeding W1 W4 20% 3% Social Network W1 W4 20% 3%
  • 33. 但u l c担ng c畛 ch畛 l畛c c畛a Digital Mar? Nguy棚n li畛u g狸 l quan tr畛ng nh畉t c畛a Digital Mar? Lm sao 畛 c坦 nguy棚n li畛u ny?
  • 34. V滴 Hong T但m tam@vht.edu.vn 0936.3333.00 So畉n VHT Tam g畛i 8051 www.VHT.com.vn