Tonja hughes 2016 Entertainment
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Tonja Camille Hughes is a media director consultant based in Santa Monica, CA seeking to collaborate with a creative team through broader scope of work. She has over 15 years of experience managing media campaigns with budgets from $1MM-100MM at various agencies. Her experience includes national broadcast and online video planning, strategic planning focused on multi-screen platforms, and collaborating on integrated digital campaigns.
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Tonja hughes 2016 Entertainment
- 1. Tonja Camille Hughes Santa Monica, CA 90406 mediagenie@gmail.com 206.909.8485 PURPOSE To nourish and align my pop culture dexterity and media know-how, heighten my curiosity and creative mind. To collaborate with a creative team through a broader scope of work and achieve professional balance. LIVELIHOOD Media Director Consultant - Commerce Casino (direct) 11/11 - now - Vertical Marketing Network - Golden West Casino 3/13 - now - Razorfish - Hulu 8/16 - now - Group M/Mediacom - Sony Entertainment / Sony Playstation 9/15 - 11/15 - Gary Group - Universal Music Group, Capitol Records, Warner Bros., HBO, Walt Disney Records 6/11 - 10/11 - Mindshare - Summit Entertainment 1/11 - 6/11 - Razorfish - Orchard Bank 10/10 - 12/10 National broadcast and online video planning and negotiating using Strata, SQAD, Nielsen, MRI, and Kantar Strategic planning style focused mainly on multi-screen platforms (display, mobile, outdoor, and experiential) Partners with entertainment entities for strategic and pop culture integration Collaborates on digital teams for integrated and holistic campaigns Manages and mentors multiple team members through delegation, feedback and training Provides media research through third parties i.e. e-Marketer, Comscore and Simmons databases Maintains media sales representative and client relationships Monitors and optimizes performance on multiple campaigns simultaneously Budgets for $1MM-100MM annual spend; communicates through POVs for special considerations towards strategic efforts Creative/Integrated Media Supervisor Commonground MGS - NBC Universal/Entertainment, Tupac Shakur 6/14 6/15 Developed winning creative ideas to drive client objectives across the media landscape for new business pitches, RFPs, brainstorm sessions, campaign execution Created programs that reached across the paid, owned and earned media ecosystem for multi-cultural integrated national and local media strategy for all slated films and struggling programs Collaborated on huge openings for Jurassic World, Furious 7, Fifty Shades of Grey, Minions, Straight Outta Compton, etc. Strong experience managing junior teams across, NY, Chicago and LA to develop POVs and media recommendations Reviewed tracking studies, exit polls and Marketcast reports to gain insights and help reach target audiences Researched using focus groups, surveys, and quantitative research to assess insights and hone in on target Developed strategic positioning using what ifs, experiential ideas and recommendations for display, video, mobile and paid social media amplification via YouTube Facebook, Twitter, Snapchat, KIK and MCN influencers Provided weekly client documentation that updates previous research from Nielsen, Comscore, e-Marketer, MRI, Simmons Handled the heavy lifting to make the Account Director and Group Media Director look good Interactive Media Consultant Stella Artois, Office of Tourism Antibes-Juan les Pins Antibes, France 2/10 8/10 Developed strategic analytical reasoning for emerging media for global beer brand Collected data from cross-channels to perform media analysis for budget allocation towards current consumers and attracting new consumers Managed media partnerships for the 50th Annual Jazz a Juan Festival Provided campaign analysis, key learnings and considerations for campaigns Media Supervisor McCann Worldgroup Group Health, American Airlines, WNBA Seattle Storm - Seattle, WA 11/07 1/10 Managed outdoor, TV and digital media buying campaigns Used TNS, IMS, and Nielsen media research tools Managed lower, mid and higher budget media campaigns from $2MM to $20MM Increased health insurance online enrollment by 40% for Group Health
- 2. Increased American Airlines online sales by 25% Increased attendance to WNBA Seattle Storm games after Seattle Sonics departed the market Account Supervisor Bernard Hodes Group (Omnicom Group) - Seattle, WA 1/06 8/07 Primary contact for all major client media partnerships including Seattle Childrens Hospital, Samuel Simmonds Memorial Hospital, Amtrak Cascades and Community Transit System Collaborated with PR to produce online videos depicting life in various locations to recruit employees Liaised with Human Resources client on a tactical level to gather assets for online campaigns, gain approvals, etc. Prepared written POVs, including timelines, meeting agendas, conference reports and deliver to team members Freelance Media Consultant Associated Grocers, Paramount Pictures - Seattle, WA 5/01 - 1/06 Partnered with PR consultants towards product launches Handled media buying through cable networks, local media and radio Collaborated with traffic and response tracking departments for optimizations EXTRACURRICULAR ThinkLA - Entertainment Marketing Attendee 7/2016 Guest Lecturer (Marketing 101) - University of South Indiana 2015 - 2016 Film Independent Member 2012 - 2013 French American Chamber of Commerce Member 2009 - 2010 Alliance Francaise Seattle, WA 2006 - 2009 Guest Lecturer (Marketing 540) University of Washington Seattle, WA 2007 - 2008 EDUCATION University of Colorado - Mass Communication Research, Masters of Arts - Boulder, CO Temple University - Bachelors of Business Administration - Philadelphia, PA LANGUAGES & TECHNICAL SKILLS French (advanced), Hebrew (basic), Spanish (basic) and Italian (basic) MS Office, MS Project, SQL, HTML Strata, Core, Donovan, Catalyst, IMS, Nielsen, Scarborough, MRI, TNS, e-Marketer DART/DFA, iDesk, MediaVisor, @Plan, ComScore, Eyeblaster, Google Analytics, Vizu, Dynamic Logic PERSONAL INTERESTS Music discovery, multi-cultural cuisines, biking through vineyards, boating, reading, traveling, hiking, foreign films, psychological thrillers, sci-fi entertainment and podcast listening.