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TONY TORRANCE - resume
- 1. TONY TORRANCE 2905 16th St. Boulder CO 80304 Phone: 720.369.1137 Email: torrance_tony@yahoo.com PRODUCT MANAGEMENT / STRATEGY / DESIGN Product Creator with the unique ability to create dynamic and innovative product ranges from blue space that deliver year-over-year growth within start-up, turnaround, and rapid change environments. Repeatedly produce innovative product ranges that change the landscape of the market. Proven achievements in product management, product creation and go-to market strategy. AREAS OF EXPERTISE Product Design and Innovation Market and Consumer Research Product Management Product Development and Commercialization Innovative Product Launches Team Leadership SELECTED ACHIEVEMENT HIGHLIGHTS Launched a new segment of mountain bike footwear by creating a patented outsole technology and leading an international Go-To Market Team that succeeded in positioning the brand as a pioneer in the industry (most comprehensive product launch in brands history) Led global mountain bike apparel repositioning Transformed the company into #4 mountain bike brand, with momentum to be #3, after four years of stagnant growth Designed 2011 Eurobike Gold award-winning product (Best product of the show, Industrys largest trade show) along with footwear worn by two gold medal winning Olympians at 2008 Beijing Olympics, and one gold medal at the 2012 London Olympics WORK EXPERIENCE Boa Technology Denver CO 2016 Global Category Manager Overview: Collaborating with the world's best brands, I help to create solutions to improve the fit and performance of key products (footwear, helmets, apparel, impact protection and bags Responsible for global alignment and planning for Boas next products that will be required for Boa to stay ahead of the competition - ultimately leading to a growing/thriving global business. Strategic planning and global sales Collaboration on new model development and innovative product launch expanding Boas B2B and B2C marketing initiatives Global forecasting Global Marketing initiatives Pearl Izumi Louisville CO 2009-2016 Senior Global Product Line Manager Design Manager Overview: Transformed stale, flat category into top-performer. Reversed 4 years of stagnant growth into top performing category in company portfolio (mountain bike apparel). Manage loose fit cycling apparel and cycling footwear business units o 3 year vision and cradle to grave process improvement
- 2. o 20% SKU reduction with 30% category sales growth both (apparel and footwear) Created overarching footwear technologies that repositioned the brand Led the identification of global market opportunity and product line extensions for loose fitting road cycling apparel Responsible for cycling footwear design o Manage one internal footwear designer o Manage external design resources o Manage and planned activities to meet yearly budget Traveled to Asia and Africa to oversee final development and sign off on new styles Pearl Izumi Louisville CO 2007-2009 Global Product Line Manager and Lead Footwear Designer Responsible for merchandising of global cycling footwear line Responsible for Mountain bike apparel merchandising and European specific apparel line Responsible for all run and cycling footwear design o Contracted freelance design firms for run footwear design while upholding Pearl Izumi design esthetic o Managed and planned activities to meet yearly budget Travel to Asia to oversee final development and sign off on new styles Conducted market research at cycling-specific events (US and Europe) Presented footwear line to U.S. and European sales reps and international distributors Worked with professional athletes to ensure best possible footwear designs Managed Pearl Izumi footwear internship program Pearl Izumi Louisville CO 2006-2007 Merchandiser and Senior Designer Responsible for merchandising cycling footwear line Travel to Asia to oversee final development and sign off on new styles Conducted market research at cycling-specific events (US and Europe) Designed Global Footwear line and Cycling Jerseys and shorts Trek Bicycles Waterloo, WI 2004-2006 Senior Product Designer - Advanced Concept Group/Nike Cycling Member of a four person team that designed and built Lance Armstrong's 2005 Tour de France winning TTX time trial bicycle. Project took 4 weeks, shortest in Trek's history Designed and developed Nike cycling shoes o Worked with Nike Cycling team to ensure products would fit the target market Designed and developed 2007 Trek Top Fuel and Fuel EX mountain bikes o Worked with suspension vendors to ensure optimal performance Led user research (motivation, target market, perception), design and development of 2007 Lemond carbon fiber road bike General Motors Warren MI 2002-2004 Design Quality and Verification Engineer Managed team of four, including 3D visualizers and physical property builders/modelers Identified and resolved Design Studio and Engineering issues o Areas of concern: usability, aesthetics, manufacturability and ergonomics Johnson Controls Inc. Ann Arbor MI 2002 University of Michigan Research Grant - Team Leader
- 3. Led an inter-disciplinary team responsible for research/design/construction of automobile interior with ideas around cognitive comfort - issues of formal, psychological, physical, and sensory comfort were explored General Motors Warren MI 1998-2001 Vehicle Integration Validation Engineer Full car vehicle durability testing o Tested to latest Federal Motor Vehicle Safety Standards (FMVSS) o Executed vehicle level development & durability plans on prototype vehicles Managed and planned activities to meet yearly budget EDUCTATION University of Michigan, Ann Arbor MI Magna Cum Laude Graduation date: April 2002 Bachelors of Fine Arts - Industrial Design GPA 3.6/4.0 Magna Cum Laude Irene Bychinsky Bender Award Recipient Michigan Technological University, Houghton MI Magna Cum Laude Graduation date: May 1998 Bachelors of Science in Mechanical Engineering GPA 3.6/4.0 Magna Cum Laude PATENTS CA 2802338 A1, US 20130205621 A1, CA 2802538 A1, US 20120297591 A1, WO 2011029050 A1, WO 2012135007 A2, US 20110041360 A1, US D611237 S1, US D630419 S1 REFERENCES Bobby Noyes, Owner 303.444.2236 Rocky Mounts Boulder CO C.J. Riggins, VP Product - 303.520.4053 Kid Robot Boulder CO Philip Majure, Director of Footwear Pearl Izumi Louisville CO Andrew Unkefer, Vice President - 303.579.7769 Multiprop, Inc Boulder CO