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Tony wisniewski marketing highlights

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Tony Wisniewski

Tony Wisniewski has extensive experience in strategic marketing, brand awareness, integrated marketing, and digital marketing. Some of his accomplishments include launching Samsung's French door refrigerator line with a multi-million dollar budget, running innovative branding campaigns like an ice cream truck wrap and subway ads, and developing culturally targeted television commercials. He has also managed integrated dealer programs, built social media presences, and coordinated promotional campaigns utilizing SMS, Facebook, and digital media.

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Tony Wisniewski Marketing Career Highlights 914.258.0001 tony.wisniewski@gmail.com
Marketing Expertise Strategic Marketing Brand Awareness Integrated Marketing Digital Marketing Affiliate MDF Program Management
Strategic Marketing Samsung Electronics - French Door Refrigerator Launch Two tiered launch approach Soft = Basic models to gain footprint Hard = Advanced models to gain Share of Consumer Competitive research and Market Position Strategy $6.1 Million North American Launch budget Multi-media spend including television and print
Brand Awareness - Ice Cream Truck Needed Innovative Brand Awareness Vehicle Worked with Local Agency to Develop Graphics Rented, Wrapped and Locally Staffed Retail and Event Focused Activation 5 Day per Week Operation at times of High Traffic Hit of the Summer! Replicated in 3 Markets.
Brand Awareness - Subway Domination Needed Awareness in Asian Markets, Build Confidence in Brand Secured all 2-Sheet panels in Flushing, NY MTA Station 3 Month Duration Directed Agency on Design and Execution Layout Translation Photo Shoot Panel Layout - 39 in All Net Result is 60% increase in Brand Awareness in Asian Neighborhoods
Brand Awareness - Asian Television Continued Focus on Asian Brand Awareness Developed Locally Produced and Aired Ads Directed Network on Target and Message Produced Two Commercials that Run in Rotation Negotiated 6 Month Buy, Twice Daily Rotation
Brand Awareness - Asian Television Continued Focus on Asian Brand Awareness Developed Locally Produced and Aired Ads Directed Network on Target and Message Produced Two Commercials that Run in Rotation Negotiated 6 Month Buy, Twice Daily Rotation
Brand Awareness - Asian Television Continued Focus on Asian Brand Awareness Developed Locally Produced and Aired Ads Directed Network on Target and Message Produced Two Commercials that Run in Rotation Negotiated 6 Month Buy, Twice Daily Rotation
Brand Awareness - Asian Television Continued Focus on Asian Brand Awareness Developed Locally Produced and Aired Ads Directed Network on Target and Message Produced Two Commercials that Run in Rotation Negotiated 6 Month Buy, Twice Daily Rotation
Brand Awareness - Guerilla Tactics Developed Unique Awareness Campaign for Urban Themed Handset Utilize Graffiti and Tattoo talent Nighttime Bombing of stores In-Store Appearances and Leave Behind Art
Integrated Marketing - Follow the Mermaid Built SMS Opt-In Raffle Promotion to Drive Awareness of Store Locations Timed with Siren Fest at Coney Island Tactics: Online, SMS and MMS Activation Posters and Flyers in 50 Regional Locations Themed Festival Giveaways Costumed Mermaid at Festival
Integrated Marketing - Cultural Domination -./0%12 3%4567 !"#$%&'$( Tasked to Increase Sales in !"#$"%&'( Asian Communities )%*+,$"% Tactics Used Subway Ad Domination 89%:";$:#%<=>?%@AB%CDB%EFB% In-Language Materials )*+,-.#/0#12 $G%HIJ%K3%LM%NOPQ' 34567#89'$ :;<#=>?@ABC In-Language Street DE#FG#@#HI#5JKLMNO PQR#STUV% 5JP34_VS` !"#$%&'()*+ !,-./(01+ WXXYZ[(]^ Team Presence ROP Advertising in High RS6%TB $ 50 2345678(893:(;< Visibility Newsprint =>?@AB(CDB(EB(F2G H(IJ(KL !"#$%&'()*+, !"#$%&'$(&)*(+$%#,-$+()".(&#&,/&0/$($#$%123$%$4(5,+,.(6$.%"7-+4-"6("%(&(8$.%"9!:(+."%$(;"%(,);"%6&.,")(")(+7$-,;,-(<$%6+( Television Buy &)*(!")*,.,")+(";(:$%#,-$=(-"#$%&'$(&%$&+=(3&)*+$.(-&7&0,/,.,$+(&)*(&)1(&77/,-&0/$(%$+.%,-.,")+4(>&.$+=(+$%#,-$+(&)*(;$&.?%$+( +?0@$-.(."(-3&)'$4(8$.%"9!:(%$/&.$*(.%&*$6&%A+=(+$%#,-$(6&%A+=(&)*(".3$%(,).$//$-.?&/(7%"7$%.1(&%$(.3$($B-/?+,#$(7%"7$%.,$+( ";(8$.%"9!:(C,%$/$++=(D)-4(E)*%",*(,+(&(.%&*$6&%A(";(F""'/$(D)-4(( Event Sponsorships
Digital Marketing - Experience Experienced in Analytical Tools SEO, SEM Media Buy Website Design Media Generation Facebook Community Building Twitter Utilization
Digital Marketing - Like Us WIN Integrated Dealer Campaign and Request by Dealer to Develop a pair of Yankee tickets Online Presence plus: 2 hour Pregame Party at Yankee Stadium (Malibu Rooftop Deck) Built 5 Facebook Pages GAME DAY Developed In-Store Ads Sept. 7th Executed SMS Promotion 30inPairs July 15 through August 15 30 Days Winners will be notified by 08.24 to build page Likes Promotion Like us Follow us fb.me/MetroBK001 888.8metro8 | metropcs.com @MetroBK001 Limited time offer, subject to change, offer ends August 15, 2011. Only followers of our Twitter feed and Likes to our Facebook page are eligible to win. One pair per winner. 30 winners will be selected. Must be able to attend on September 7th. Odds depend on the number of entries. No purchase neccessary. Coverage and services not available everywhere. Visit metropcs.com or a MetroPCS store for information on specific Terms and Conditions of Service, coverage areas, handset capabilities and any applicable restrictions. Rates, services and features subject to change. MetroPCS related trademarks, service marks, and other intellectual property are the exclusive properties of MetroPCS Wireless, Inc. 30 Day Campaing SMS blast to current customers Customized posters in each location Results SMS Accepts = 412 FB Likes = 626 Total Cost = $5,000
Co-Op Marketing - Turnkey MDF Program Developed Turnkey Dealer Co- Op Program Voluntary Program 1/3-2/3 MDF Split Ground level Tactics Employed Flyer Teams Direct Mail Door Tags Events 170 Door Participation in October $150,000 Monthly Spend
Tony Wisniewski THANK YOU!!!! 914.258.0001 tony.wisniewski@gmail.com

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Tony wisniewski marketing highlights

  • 1. Tony Wisniewski Marketing Career Highlights 914.258.0001 tony.wisniewski@gmail.com
  • 2. Marketing Expertise Strategic Marketing Brand Awareness Integrated Marketing Digital Marketing Affiliate MDF Program Management
  • 3. Strategic Marketing Samsung Electronics - French Door Refrigerator Launch Two tiered launch approach Soft = Basic models to gain footprint Hard = Advanced models to gain Share of Consumer Competitive research and Market Position Strategy $6.1 Million North American Launch budget Multi-media spend including television and print
  • 4. Brand Awareness - Ice Cream Truck Needed Innovative Brand Awareness Vehicle Worked with Local Agency to Develop Graphics Rented, Wrapped and Locally Staffed Retail and Event Focused Activation 5 Day per Week Operation at times of High Traffic Hit of the Summer! Replicated in 3 Markets.
  • 5. Brand Awareness - Subway Domination Needed Awareness in Asian Markets, Build Confidence in Brand Secured all 2-Sheet panels in Flushing, NY MTA Station 3 Month Duration Directed Agency on Design and Execution Layout Translation Photo Shoot Panel Layout - 39 in All Net Result is 60% increase in Brand Awareness in Asian Neighborhoods
  • 6. Brand Awareness - Asian Television Continued Focus on Asian Brand Awareness Developed Locally Produced and Aired Ads Directed Network on Target and Message Produced Two Commercials that Run in Rotation Negotiated 6 Month Buy, Twice Daily Rotation
  • 7. Brand Awareness - Asian Television Continued Focus on Asian Brand Awareness Developed Locally Produced and Aired Ads Directed Network on Target and Message Produced Two Commercials that Run in Rotation Negotiated 6 Month Buy, Twice Daily Rotation
  • 8. Brand Awareness - Asian Television Continued Focus on Asian Brand Awareness Developed Locally Produced and Aired Ads Directed Network on Target and Message Produced Two Commercials that Run in Rotation Negotiated 6 Month Buy, Twice Daily Rotation
  • 9. Brand Awareness - Asian Television Continued Focus on Asian Brand Awareness Developed Locally Produced and Aired Ads Directed Network on Target and Message Produced Two Commercials that Run in Rotation Negotiated 6 Month Buy, Twice Daily Rotation
  • 10. Brand Awareness - Guerilla Tactics Developed Unique Awareness Campaign for Urban Themed Handset Utilize Graffiti and Tattoo talent Nighttime Bombing of stores In-Store Appearances and Leave Behind Art
  • 11. Integrated Marketing - Follow the Mermaid Built SMS Opt-In Raffle Promotion to Drive Awareness of Store Locations Timed with Siren Fest at Coney Island Tactics: Online, SMS and MMS Activation Posters and Flyers in 50 Regional Locations Themed Festival Giveaways Costumed Mermaid at Festival
  • 12. Integrated Marketing - Cultural Domination -./0%12 3%4567 !"#$%&'$( Tasked to Increase Sales in !"#$"%&'( Asian Communities )%*+,$"% Tactics Used Subway Ad Domination 89%:";$:#%<=>?%@AB%CDB%EFB% In-Language Materials )*+,-.#/0#12 $G%HIJ%K3%LM%NOPQ' 34567#89'$ :;<#=>?@ABC In-Language Street DE#FG#@#HI#5JKLMNO PQR#STUV% 5JP34_VS` !"#$%&'()*+ !,-./(01+ WXXYZ[(]^ Team Presence ROP Advertising in High RS6%TB $ 50 2345678(893:(;< Visibility Newsprint =>?@AB(CDB(EB(F2G H(IJ(KL !"#$%&'()*+, !"#$%&'$(&)*(+$%#,-$+()".(&#&,/&0/$($#$%123$%$4(5,+,.(6$.%"7-+4-"6("%(&(8$.%"9!:(+."%$(;"%(,);"%6&.,")(")(+7$-,;,-(<$%6+( Television Buy &)*(!")*,.,")+(";(:$%#,-$=(-"#$%&'$(&%$&+=(3&)*+$.(-&7&0,/,.,$+(&)*(&)1(&77/,-&0/$(%$+.%,-.,")+4(>&.$+=(+$%#,-$+(&)*(;$&.?%$+( +?0@$-.(."(-3&)'$4(8$.%"9!:(%$/&.$*(.%&*$6&%A+=(+$%#,-$(6&%A+=(&)*(".3$%(,).$//$-.?&/(7%"7$%.1(&%$(.3$($B-/?+,#$(7%"7$%.,$+( ";(8$.%"9!:(C,%$/$++=(D)-4(E)*%",*(,+(&(.%&*$6&%A(";(F""'/$(D)-4(( Event Sponsorships
  • 13. Digital Marketing - Experience Experienced in Analytical Tools SEO, SEM Media Buy Website Design Media Generation Facebook Community Building Twitter Utilization
  • 14. Digital Marketing - Like Us WIN Integrated Dealer Campaign and Request by Dealer to Develop a pair of Yankee tickets Online Presence plus: 2 hour Pregame Party at Yankee Stadium (Malibu Rooftop Deck) Built 5 Facebook Pages GAME DAY Developed In-Store Ads Sept. 7th Executed SMS Promotion 30inPairs July 15 through August 15 30 Days Winners will be notified by 08.24 to build page Likes Promotion Like us Follow us fb.me/MetroBK001 888.8metro8 | metropcs.com @MetroBK001 Limited time offer, subject to change, offer ends August 15, 2011. Only followers of our Twitter feed and Likes to our Facebook page are eligible to win. One pair per winner. 30 winners will be selected. Must be able to attend on September 7th. Odds depend on the number of entries. No purchase neccessary. Coverage and services not available everywhere. Visit metropcs.com or a MetroPCS store for information on specific Terms and Conditions of Service, coverage areas, handset capabilities and any applicable restrictions. Rates, services and features subject to change. MetroPCS related trademarks, service marks, and other intellectual property are the exclusive properties of MetroPCS Wireless, Inc. 30 Day Campaing SMS blast to current customers Customized posters in each location Results SMS Accepts = 412 FB Likes = 626 Total Cost = $5,000
  • 15. Co-Op Marketing - Turnkey MDF Program Developed Turnkey Dealer Co- Op Program Voluntary Program 1/3-2/3 MDF Split Ground level Tactics Employed Flyer Teams Direct Mail Door Tags Events 170 Door Participation in October $150,000 Monthly Spend
  • 16. Tony Wisniewski THANK YOU!!!! 914.258.0001 tony.wisniewski@gmail.com

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