Tony Woods - SEO Content Strategies - ionSearch 2012
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Tony Wood of Eden Luxury Group presented on content strategy and analytics. He discussed how providing high quality written content is essential for websites. Wood also talked about the large amount of product data and descriptions they have to manage across multiple sites. He covered metrics like engagement and conversion attribution that can be analyzed from their decade of search and ecommerce data.
Tony Woods - SEO Content Strategies - ionSearch 2012
- 1. ionSearch 2012 Tony Wood Eden Luxury Group
- 2. Content Strategy Tony Wood
- 3. Very Interesting Times Indeed... March 50 Pack
- 4. {Great | Excellent |Fantastic |Wonderful |Terrific| Superb| Amazing| Awesome| Perfect| Remarkable |Beneficial |Tremendous }{ content| articles| written content| information | subject material| subject matter| articles and other content| article content| website content |posts| article} {is |is actually |is definitely |is certainly| is without a doubt| is undoubtedly } {no longer |will no longer be} an option |choice |alternative | solution| method| preference | decision| opportunity | substitute| approach| plan}.
- 6. Tony, there are too many words on the page...
- 7. WITH HALF A MILLION PLUS SEASONAL SKUS, ACROSS 18 SITES, ON CONTIGUOUS IPS
- 8. Product descriptions ARE content
- 10. Curation Real time dashboards
- 11. Engagement Metrics A DECADES WORTH OF PPC DATA SEARCH DATA ANALYTICS (ENGAGEMENT. CONVERSION ATTRIBUTION) eCRM ANALYSIS (RETENTION MODELS) CONVERSION ANALYSIS
- 14. rel=author product rich snippets GOES WITHOUT SAYING
- 15. 0 1000 1200 1400 200 400 600 800 11-Oct 12-Oct 13-Oct 14-Oct 15-Oct 16-Oct 17-Oct 18-Oct 19-Oct 20-Oct 21-Oct 22-Oct 23-Oct 24-Oct 25-Oct 26-Oct 27-Oct 28-Oct 29-Oct 30-Oct 31-Oct 01-Nov 02-Nov 03-Nov 04-Nov 05-Nov 06-Nov 07-Nov 08-Nov 09-Nov 10-Nov 11-Nov Lane Bryant One Stop Plus
- 17. KNOWING WHEN TO SAY NO!
- 19. THANK YOU