This webinar discusses the top 10 advantages of going digital with publications: 1) Reach a global audience at low cost, 2) Save money on printing and distribution while earning more revenue from advertisers, and 3) Be more eco-friendly by skipping printing. Additional benefits include creating engaging ads, free promotion on social media, connecting with readers through interactivity, gaining insights from analytics, adding purchasing links, monetizing archives, and gaining a business-building tool through a digital magazine.
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Top 10 advantages in going digital with your publications
2. 1. Reach readers from all over the world.
2. Save money and get more revenue.
3. Cut overall costs, skip the time consuming printing process and
very important - be Eco Friendly.
4. Create Amazing Adds.
5. Free publicity via Social Media.
6. Connect with your readers like never before.
7. Know exactly the preferences of your readers.
8. Use links to send your readers to instant ordering and access
9. Have your whole archive up for sale.
10.You will have more than a magazine you will have a business-
building tool.
3. 1. Reach readers from all over the world.
- No more limits your publication will be available to the entire world
- Distributing your magazine will STOP being a problem
- Business will be booming and you will go GLOBAL.
4. 2. Save money and get more revenue.
How will you save money by having a digital publication?
Reduce printing costs Reduce distribution costs Reduce own advertising costs
5. How will you earn money?
More Readers More Buyers Extra Money from Advertisers
6. 3. CUT overall costs, skip the time consuming printing process and - very
important - be Eco Friendly.
By going digital with your publication, you will not only increase
the benefits for your business but you will increase
the benefits for nature as well.
7. 4. Create amazing Adds
- You will get more revenue from ads and ad-spaces
- Your ads and ad-spaces will be great
- You will have Ads that are fun and interactive
- You will provide for both your readers and advertisers at a whole new level
- You can get creative with your ads in any page, including the cover of your magazine
9. 5. Free Publicity via Social Media
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- Promote your magazine via social media
- Promote your content via social media
- Promote your offers via social media For FREE
- See your magazine and your articles going viral via
Facebook, Twitter, StumbleUpon, PinTerest and many more
10. 6. Connect with your readers like never before
- Connect with them by offering your magazine online and mobile devices
- Connect via subscriptions
- Connect via interactivity Videos, Links, Games, and much more
- Connect via social media
- Connect via statistics know more, offer even more!
11. 7. Know exactly the preferences of your readers - Statistics
Know what they like and want in matters of :
Articles
Advertising
Products
See which social media platforms they are using more
Find out which are the best add spaces in your magazine!
12. Example of statistics per page:
Now, we are starting to see exactly the preferences of our customers.
It is simply fascinating! Team Esprit
13. We have increased our website orders through
the digital magazine! Marks and Spencer
8. Use links to send your readers to instant ordering and access
15. 10. You will have more than a digital magazine you will have a business-building
tool
How can having a digital magazine improve your business:
- Better connection with your readers
- Better connection with your advertisers
- Exact data provided by statistics
- Advertising and going viral on social media without any
extra costs
- Availability on all devices