Top 10 brands in Bangladesh
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Grameenphone had the top telecom campaign in Bangladesh in terms of number of TV commercials aired, total duration, and cost. The top three campaigns were: 1. Grameenphone - Over 31,000 commercials aired for over 16,000 minutes at a cost of over 41 crore Taka. 2. Banglalink - Over 16,000 commercials aired for over 13,000 minutes at a cost of over 34 crore Taka. 3. Fair & Lovely cream - Over 30,000 commercials aired for over 8,500 minutes at a cost of over 19 crore Taka.
Top 10 brands in Bangladesh
- 1. Summary Top 10 In terms of TVC Top 3 in CRDC Telecom Industries top Campaigns 0 BRANDS In BANGLADESH TOP
- 2. Sony Rupchada & RFL 0122report Parachute 1 Nokia 2 Sunsilk 3 Grameenphone 4 7 UP 5 LUX6 Fair & lovely7 Close Up8 9 10 1
- 3. GP 1 Number of TVC 31371 Duration 16977 min Cost 41.01 crore TK B.Link 2 Number of TVC 16720 Duration 13754 min Cost 34.45 crore TK Fair & Lovely cream 3 Number of TVC 30777 Duration 8572 min Cost 19.26 crore TK In terms of duration of TVCs aired (April 2014) 2
- 4. ROBI 4 Number of TVC 15688 Duration 5565 min Cost 14.20 crore TK Horlicks 5 Number of TVC 11255 Duration 5380 min Cost 14.56 crore TK LUX 6 Number of TVC 11152 Duration 5052 min Cost 12.18 crore TK Fair & Lovely Face Wash 7 Number of TVC 13378 Duration 4605 min Cost 10.54 crore TK 3
- 5. OLX 9 Number of TVC 16965 Duration 3791 min Cost 10.73 crore TK Clear Shampoo 10 Number of TVC 11913 Duration 3644 min Cost 9.24 crore TK Number of TVC 7646 Rin Power White 8 Duration 3810 min Cost 9.53 crore TK 4
- 6. Top 3 in terms of cost of radio commercials Aired time 11039 RDCs Spent 23 million Aired time 15161 Spent 14 million Spent 11 million 5
- 7. Airtel Robi Banglalink Citycell GP 2014 82 ads Branding 102 ads Reactivation offer 142 ads Value added service offer 143 ads Value added service offer 234 ads Reactivation offer Teletalk 33 ads ICC T20 score board Telecom Industries Top Campaigns 6