Top 10 German University Ranking. Targeting the Over 25s
Download as docx, pdf0 likes12 views
Living in Germany and over 25 years old, this document summarizes the potential audience sizes on Facebook and Instagram for campaigns targeting graduates of the top 10 ranked universities in Germany. It notes limitations in the data including inaccuracies from duplicate or outdated user profiles. Approximately 30,000 to 60,000 users on each platform are potentially targetable for each of the top 10 universities, with some variability possible depending on the specific targeting approach used. The purpose is to provide an indication of potential audience sizes to recruiters and educational organizations for campaign planning.
Top 10 German University Ranking. Targeting the Over 25s
- 1. Living in Germany. Over 25. Top 10 Targetable University Social Media User attendance across Germany. Powered by Talent Cloud Media January 2020 Constraint All data is sourced from Facebook, Instagram & Times Higher Education¡¯s World University Ran kings 2020. Results regarding the Top 10 German Universities are used to give a reflection of education quality. Age range of over 25 years plus was chosen for consistency. This age category may also refer to users who have graduated or who are about to graduate. Users who have graduated or attended the Top 10 Ranked German Universities and who are under 25 years of age will be excluded from the below data results. Depending on the Social Media platform chosen, this age category may not be available for targeting. It is noted that not all Social Media users have included their age. It is also noted that not all data added by users to their profile is accurate. The below data refers to the number of individual users of the indicated platforms who are aligned to the demographic targeted. It is noted that duplicate users may cause inaccuracies. It is noted that all data targetable is self-audited by the social media user. It is noted that Charit¨¦ - Universit?tsmedizin Berlin has a German ranking of #5. Attendance of this University is not targetable. On this basis and University of G?ttingen which is ranked as #11 was used as a replacement in order to give a full impression of audience size potential. It is noted that Attendance may not reflect graduation. It is noted that the below data is considered a summary of findings. A much deeper data target will be achieved with a more narrowing approach. A percentage error must be considered regarding the accuracy of the below data. Purpose The purpose of this report is to give indication on audience size that can be targeted with a Social Media campaign on Facebook, Instagram. The below data reflects an audience size which can be targeted using a Social media campaigns by either the Recruitment or Education sector over a standard campaign duration of 30 days
- 2. Data Source 1. Times Higher Education¡¯s World University Rankings 2020 2. Facebook & Instagram Data. User Audited Data Highest Ranked Universities of Germany
- 3. Conclusion A large percentage of users have not indicated the exact academic level on their profile. It is evident that users may not update their profiles to reflect history of most recent academic achievement Universities on Facebook & Instagram with low user attendance data can be targeted differently using connected groups and academic societies. To ensure the most accurate targeting, additional datapoints will need to be considered and tested for accuracy We are Talent Cloud Media. Our company offers targeted Employer Branding and Talent Marketing Solutions across Social Media. We specialize in targeting Active, Semi Active and Passive candidates across Social Media and Professional Network. We can target any job title, any industry in any location of the world. We target using Employer Branding and/ or Job Marketing campaigns. We are a 100% Employer focused Advertising Agency and will showcase the Employer Logo, Graphic and suggested Ad Copy as directed. When required our Marketing department can be very creative in choosing graphics and ad copy content to best attract your targeted audience. The concept is to redirect potential candidates to your ATS for application. Alternatively, we can direct users to their email enabling communication or CV sending. We can also create a tailored Landing Page which can have Employer Video content, Pictures of your team and office, including content which is localized into any language. Our campaigns run for a duration between One to Three months plus. We always suggest that our customers run Employer Branding campaigns in parallel or before Job Marketing campaigns are launched. Employer Branding campaigns are all about educating your Target Candidate Market about Who you are as an Employer and What you Stand For! These campaigns are impression focused and create strong employer brand recognition across social media and professional networks. Our Job Marketing Campaigns also has elements of Employer Branding, but their main target is to stimulate applications! Depending on your Target Candidate Market we can use various platforms to receive the best response. During each campaign Talent Cloud Media will send you a weekly report on performance and will indicate areas for improvement if required. As ex recruiters, we are very proud ofour ability to target the right audience for the right opportunity! This is our unique selling point! Talentcloudm.com +3531 7614744 Email clients@talentcloudm.com Talent Cloud Media. Clanwilliam Court, Block 1 / Lower Mount Street. Dublin 2, Ireland