Top 10 online kids' behavioral trends revealed
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The document summarizes behavioral trends observed from users of Chimpoo.com, a virtual world for kids. Most users are girls ages 8-11 from the US, Canada, and UK. Kids enjoy chatting, humor, exaggeration, surprises, fantasy, and flaunting outfits. They respect authority figures and are impatient. Pester power from kids effectively convinces parents to subscribe, though it takes more visits in some countries like India. On average, the site gets 15,000 visitors daily playing games and buying virtual items using earned coins.
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Top 10 online kids' behavioral trends revealed
- 1. Top 10 online kids behavioral trends revealed Lessons from Chimpoo.com, a games2win property
- 2. Chimpoo is a virtual word where kids own a fun monkey
- 3. Breakup ofChimpoo users Age % Country % Below 5 1 United States 38 5 yrs - 7 yrs 9 Canada 8 8yrs - 10 yrs 39 United Kingdom 6 11 yrs - 13 yrs 33 India 6 13 and Above 18 ROW 42 Gender % Girls 75 Boys 25 Total Users: 851,505
- 4. Kids love to chat
- 5. Kids love to chat For Child Protection, Chimpoo.com had canned chat kids could choose from a preset selection of chats and phrases. Kids demanded free chat, we gave them free chat* Visits shot up and time spent went up from 8:11 minutes to 11:33 minutes per user session. Notes: *the Chimpoo version of free chat is unique moderators check 24 X 7 X 365 every single chat that is transmitted. Only after they approve, does the chat enter the system.
- 7. Kids love humor Watching ChimpooToons is the second most popular activity on the site after games. The most popular toon is the one where Miss Chimpoo wins a Miss Universe award and cries and cries till she nearly drowns in her tears. The comedy nature of the animations no doubt added to the success, but the sarcastic twist in the tale was not lost on kids.
- 9. Kids love exaggeration To make kids a part of Chimpoo, we run the Rich and Famous contests where they have to draw on a topic The best entries are featured on Chimpoo besides winning virtual currency TheChimpooGaGa contest we did was a huge hit
- 11. Kids love surprises Christmas Tree was placed on one of the lands Kids had to place their chimpoo next to the tree They were asked to close their eyes and make a wish and click on the tree The tree showered virtual currency as surprise gift Has been one of the best promotions ever
- 13. Kids love fantasy When Prince William got married to Kate, we released the royal wedding outfits for sale on Chimpoo Overnight, Chimpoos were prancing around the world wearing the Bridal outfit What we realized in hindsight is that every girl wants to be a princess.
- 14. Kids love to flaunt Outfits Props
- 15. Kids love to flaunt Kids can personalize their avatars and houses by buying outfits and props Outfits can be seen by other chimpoos as they travel across lands Props can only be seen by friends who visit your house Outfits outsell props 3:1
- 17. Kids respect authority Q. How do you tell a kid that her chat is the process of being moderated for her safety? A. You tell her that aChimpoo policewoman is checking it Result: Only 2% of chat is rejected by moderators
- 19. Kids are impatient Kids buy virtual assets from a catalogue which is designed like a scrap book Kids rarely go beyond the first 3 pages of the catalogue
- 20. Facebook login doesnt work Only 3% of Chimpoo users use Facebook Login
- 22. Pester Power works Kids dont have wallets, they pester their parents (95% moms) for Chimpoo subscriptions. Parents rarely agree right away; they procrastinate, delay and just hope that kids will forget. But kids rarely forget and keep pestering till the parent finally succumbs and gives-in. We measured the number of times kids from different countries visit the site till they become paying members. We call it the Give In moment that exact moment when kids win and parents give up.
- 23. But differently in different countries Number of visits by the child to Country of visitor chimpoo.com before the Parent paid United Kingdom 8 United States 13 France 21 Thailand 48 India 61 Global Average 13 The Global average is 13 visits, which means that its not really easy to convince your parents to buy anything for you at the snap of a finger. Kids in the UK need to work the least (8 visits), kids in the USA (13 visits) are almost at par with the world but its the kids in India (61 visits), for instance, who really have to work hard!
- 24. What do Kids think of Chimpoo? C-cute H-honest I-intelegent M-modest P-polite O-obvious O-obidiant Thats why CHIMPOO Chimpoouser - Chumpdale Chimpoo is a reflection of its users
- 25. A little more about Chimpoo.com On an average, Chimpoo.com gets 15,000 visitors a day Our audience is girls centric, between the ages of 8-11, with pre-dominant traffic from Canada, USA, UK and Europe!
- 26. On the lands, Chimpoosplay from over 34 games & earn coins
- 27. Using these coins, Chimpooscan then buy virtual clothes and other fun stuff!
- 28. Chimpoosown lots of interesting houses! Candy Palace
- 29. Lets Partner! Raj Menon - LinkedIn Profile DirectorBusiness raj@games2win.com