Top 10 tips for marketing to tweens
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The Lounge Group ran an event for 30 brand representatives to share insights from their study of 11-15 year olds' digital lives. They lived with tweens for a week, exploring their digital world, motivations, and interactions. Key findings were distilled from qualitative research and street interviews. The presentation provided tips for marketing to tweens on social media, including immersing yourself in their reality, ensuring relevant Facebook content, encouraging interactivity, showing your human side, targeting the right audiences, and harnessing influencers. Attendees can contact The Lounge Group for the full presentation.
Top 10 tips for marketing to tweens
- 1. Sara.gil@theloungegroup.com 020 7940 4381 Top Ten Tips for marketing to 020 7940 4381 sara.gil@theloungegroup.com @LoungeGroup Theloungegroup.com
- 2. @LoungeGroup Theloungegroup.com INTRODUCTION On 27th October, The Lounge Group ran a breakfast event for over 30 brand representatives to immerse them in the digital lives of 11-15 year olds distilled from our key insights gained through an extensive qualitative immersive insight study. We worked with 11-15 year olds all over the country, living their lives with them for a week through the lens of a video camera, exploring their digital world, motivations, influences and interactions with one another and with brands. We then tested out our findings through street interviews. For the full presentation, please contact Sara Gil on sara.gil@theloungegroup.com or 020 7940 4381
- 3. @LoungeGroup Theloungegroup.com ABOUT THE LOUNGE The Lounge is an INSIGHTS and INTEGRATED BTL MARKETING AGENCY of everything we do by having a network of 10,000 consumers at our heart.
- 4. Immerse yourself in so you can understand their reality @LoungeGroup Theloungegroup.com
- 5. Ensure you have a valid and relevant Facebook content strategy @LoungeGroup Theloungegroup.com
- 6. Ensure your content informs, entertains or both @LoungeGroup Theloungegroup.com
- 7. Supply sufficient content less is rarely more @LoungeGroup Theloungegroup.com
- 8. Make it easy to pass on content @LoungeGroup Theloungegroup.com
- 10. Show your human side @LoungeGroup Theloungegroup.com
- 11. Target the right typologies @LoungeGroup Theloungegroup.com
- 12. Harness the power of influencers @LoungeGroup Theloungegroup.com
- 13. Keep an eye on @LoungeGroup Theloungegroup.com
- 14. presentation on The Digital Social Life of Tweens contact us on 020 7940 4381 @LoungeGroup www.theloungegroup.com