Genesis Burson-Marsteller has unveiled the latest TR:OUTH: Trends for Indian Youth study, which has 10 key trends that we can see amongst the Indian youth in 2015. TR:OUTH 2015, the latest edition in a benchmark study first conducted in 2013, is a result of extensive pan-India brainstorming sessions with a cross section of participants from millennial and Gen X age group across different industries. This was with the expertise of Trendwatching.com and Elaine Cameron, Head of Burson-Marsteller¨s FuturePerspective Trend Analysis Group.
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Top 10 Indian Youth Trends
1. STATEMENTAL
Mind-set to
make a
statement,
look better,
stand higher
Being
intoxicated
with yourself
Photo Credits: 1 - Ramnath Bhat, 2 - Mike" Michael L. Baird, flickr.bairdphotos.com, 6 - Maloq, 7 - John Lodder
With power,
comes
responsibility
and greater
involvement
Constant
need to be
a better
version of
ourselves
Cool to be
Indian and
buy Indian
Indians
want it right
here,
right NOW
Satisfying
the eternal
desire for
connection
Consumers¨
growing and
voracious
appetite for
information
NEW-YOUer
MYOPIUM
DESI COOL
CHILLS-UMERS
NOWians
CHANGE
CHAMPIONS
CONNECTIFY
OMNI-TECH
INFO-BURST
4 6 8 10
3 751
2
9
Bring much-
needed
fun to your
daily life
The increasing
pervasiveness
of technology