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In deze presentatie behandel ik de social business case van Deloitte Nederland. Ik leg uit welke stappen mijn collega’s en ik hebben genomen om meer een social business te worden.
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Presentatie gegeven op NIMA Marketing Day 20-06-2017. Hebben bedrijven en marketeers een antwoord op de vierde industriële revolutie? Vaak reageren we nog met organisatiemodellen van meer dan 100 jaar oud. Hoe kun je jouw marketingafdeling voorbereiden op deze ontwikkelingen? En wat wordt jouw rol als marketingmanager hierin? 
Interview in Tijdschrift voor Marketing okt 2015 
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Ludo Voorn is sinds januari 2015 directeur marketing bij PostNL en als hij door één ding gedreven wordt, dan is het wel om het klantbelang grondig in het denken van de marketeers te krijgen. De klant, die moet aan tafel. 
Marketingcongres 8 okt 2013 case Zwitserleven & Neuromarketing
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Hoe helpen de inzichten uit een MRI-scanner Zwitserleven bij het neerzetten van een aspiratief, maar bereikbaar merk? En hoe verandert de inzet van MRI-scans het marketingvak? Zwitserleven Gevoel krijgt gezelschap van verstand - TvM dec 2011
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Na meer dan 27 jaar was het tijd voor verandering: Het Zwitserleven Gevoel krijgt gezelschap van het Verstand. Marketingdirecteur Ludo Voorn en ARA-directeur Andy Mosmans leggen uit hoe het merk hiermee nieuwe markten wil gaan veroveren. Zwitserleven case in Kotler's Principes van Marketing
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Marketing Highlight: Het Zwitserleven Gevoel - Het tastbaar maken van een dienstTop 100 inspirerende Nederlandse marketeers 2013
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De Top100 van 2013. Een verzameling van de meest inspirerende marketeers van Nederland. Per branche op een rij gezet. Deze keer vroegen we het de marketeers zelf: wie behoren volgens jullie tot de drie beste marketeers in jullie branche? 
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Presentatie over Channel Power Game voor B2B Marketing Forum 31-03-2010The Crucial Role of Feedback Loops in A/B Testing
The Crucial Role of Feedback Loops in A/B TestingRichard Joe
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Feedback loops are important mechanisms that provide us with useful data about customer preferences and interactions with regards to A/B testing.
By incorporating them in our A/B tests, we not only potentially squeeze more conversions out of our users but we also learn more about them.
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It's common for CROs to do a test and go onto the next one in their roadmap just because that's how their strategy has been laid out for the next 6 - 12 months.
But I think it's important to also if possible adopt a continual feedback loop with their A/B testing and experimentation to add to their test learnings.
Say a test won on a particular product page. A simple retesting of that same test on a different product page may challenge your assumptions (especially if the products are quite different).
I believe it's good to keep challenging our assumptions and biases even as CROs. It's all too easy to develop confirmation bias, and by gaining quantitative and qualitative insights from tests, we can repurpose them for future tests and see where we go with our hypotheses and assumptions.
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Feedback loops are important mechanisms that provide us with useful data about customer preferences and interactions with regards to A/B testing.
By incorporating them in our A/B tests, we not only potentially squeeze more conversions out of our users but we also learn more about them.
This helps us approach CRO as a continual feedback loop, making awesome website experiences for our customer and better on-site conversion rates for a business. A win-win scenario.
It's common for CROs to do a test and go onto the next one in their roadmap just because that's how their strategy has been laid out for the next 6 - 12 months.
But I think it's important to also if possible adopt a continual feedback loop with their A/B testing and experimentation to add to their test learnings.
Say a test won on a particular product page. A simple retesting of that same test on a different product page may challenge your assumptions (especially if the products are quite different).
I believe it's good to keep challenging our assumptions and biases even as CROs. It's all too easy to develop confirmation bias, and by gaining quantitative and qualitative insights from tests, we can repurpose them for future tests and see where we go with our hypotheses and assumptions.
It also helps us to develop a meta-analysis of customer behaviour on our website, which we can add to our library.
Digital Marketing Presentation for 2025.pptx
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Let's learn more about digital marketing and its services.Important Factors Of Micro Animations Using In Your Website.pdf
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Ìý
Godseye is one of the Best Web Design Company In Chennai building creative and sleeky design websites based on your business. Having a website for your business is must in the modern era. If your business has a website it will make the visitors know about your company.
We provide high quality web design service by meeting modern requirements and boasting a sleek design. showcased only in online.
🚀 Take your business online and increase your brand’s reputation.
https://godseye.in/web-design-company-chennai/Migrating 3,000 websites: Lessons from Websmart's move to Duda
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In 2021, Websmart made a bold decision; they decided to migrate all 3,000 of their websites to Duda, leaving behind a platform they had relied on for nearly a decade. Adopting a new tool as it is can be tricky, migrating to it completely even more so. Discover how Websmart tackled this challenge, the tough decisions they had to make, the mistakes they overcame, and the obstacles they encountered during this can't miss session.
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Watch as we dive into practical, technical strategies for monitoring and optimizing your visibility in AI-generated search results.
You’ll learn:
- How to track your performance on AI-powered search engines like ChatGPT and Perplexity.
- The best tools and techniques for monitoring AI-driven search rankings.
- How to set up scrapers - both manually and programmatically - to analyze AI search visibility.
With insights from Ariel Shulman, VP of Product at Bright Data, we’ll walk through a live demo showing how to track AI search results and extract meaningful insights.
We’ll also share actionable strategies to improve uptime, ensure data accuracy using APIs, and prepare for future SERP disruptions.
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Eliminate expensive photoshoot costs including models, photographers, and production teams. Scale content creation without corresponding budget increases. Most importantly, test multiple creative approaches without the financial risk associated with traditional production methods.
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Brands using Keyla.AI aren't just saving resources. They're discovering winning creative concepts that traditional production constraints would never allow, resulting in improved campaign performance and marketing agility.
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In today’s fast-paced digital world, going viral isn’t just luck—it’s a science. With **Viral Content Crusher**, you’ll gain access to actionable insights and expert guidance designed to transform your content strategy. From understanding algorithm changes to mastering creative techniques, this program equips you with everything you need to consistently produce content that gets seen, shared, and celebrated.
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