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Top 5 reasons businesses are invisible online

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1. Many businesses are invisible online because they ignore important keywords, fail to develop inbound links or claim business listings. They also don't utilize social media or have mobile-optimized websites. 2. Keywords, inbound links from other credible sites, business listings and social media are important for search engine optimization. Most searches and purchases are influenced by online research. 3. It's important for local businesses to be visible online through search engine optimization strategies like targeting relevant keywords, developing inbound links and claiming business listings, as well as utilizing social media platforms and having a mobile-optimized website.

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Top 5 Reasons Business Are Invisible Online
http://www.internetworldstats.com/am/us.htm
Most Popular Websites on the Internet www.Alexa.com January 25, 2011
Consider the following:According to Google, 73% of all searches are related to local content in one way or another
For every dollar spent on the Internet, five are spent offline on products and services that were influenced by online research - MIT Technology Review
ComScore states that 43% of Internet users are searching for local merchants when considering making a purchase
91% of U.S. Internet users do comparison shopping and research online and of that group 51% explicitly characterize themselves as shop online, purchase offlineSearch Engine Optimization (SEO)SEO is the process of improving the visibility of awebsiteor aweb pagein search enginesvia the "natural" or un-paid ("organic" or "algorithmic")search results WikipediaThis is all based on Keywords and Phrases
Organic Search ResultsPaid ResultsOrganic ResultsGoogle Places (Lettered Push Pins)
What makes SEO work?Credible Inbound LinksKeywords & PhrasesFunctional Domain NamePage ContentWebsite Traffic
1 - Ignore Keywords and Phrases Your Customers Search to Find You
KeywordsKeywords allow Search Engines to identify the most important content within a websiteFoundation of SEO in website code:Title Tags
Description Tags
Keyword TagsTitle TagsDescriptionTags
Domain Names with KeywordsThink like a computer!Effective Domain Nameswww.InsuranceBoston.comwww.FamilyLawyerDetroit.comwww.PizzaBrentwood.comIneffective Domain Nameswww.JohnMillerLLC.comwww.EmeraldFrog.comwww.FranksPlace.com
TrafficThe more traffic you have to your own site, the higher it ranks
Must reflect the Keywords you want foundSufficient Quantity to show search engines site is crediblePictures and Videos show variety and credibilityFresh and consistent content greatly improves SEO
2 - Never Develop Inbound Links to Your Website
Credible Inbound LinksInbound Links are links pointing to your web sitecoming from other websites in the World Wide WebAll inbound links are not created equal in the eyes of Search EnginesSome links are more valuable than others based on the PageRank of the website the link comes from
Inbound Link = A TestimonialIn the most simple sense, an inbound link indicates who is paying attention to that pagehttp://ezinearticles.com/?In-Depth-Backlinks---Backlinks-Explained&id=5139236
3 - Dont Claim Listings in Online Business Directories
Business Directories Influence SEOThe more times your business shows up in online business directories, the more relevant your business appears in the eyes of Google, Yahoo, and Bing
Top 5 reasons businesses are invisible online
Top 5 reasons businesses are invisible online
4 - Failure To Utilize Social Media
Approaching 600 million active users50% of active users log on every dayAverage user has 130 friendsAverage user is connected to 80 pages, groups and eventsAverage user creates 90 pieces of content each monthhttp://www.facebook.com/press/info.php?statistics
146,591,880 Facebook Users in the United States47% of US Population on Facebookhttp://www.internetworldstats.com/stats26.htm
Source: gold.insidenetwork.com/facebook
144,200,000 ViewersOver 2 Billion Views a dayAverage Person spends 15 minutes on YouTube Every DayHundreds of Millions of videos are watched on mobile devices every day3 Million People are connected on auto-sharing with at least 1 Social Networkhttp://www.digitalbuzzblog.com/infographic-youtube-statistics-facts-figures/ - Comscore.com October 2010
Twitteris a website, enabling its users to send and read messages calledtweetsTweets aretext-basedposts of up to 140charactersdisplayed on the user'sprofilepageTweets are publicly visible by defaultUsers may subscribe to other users' tweetsthis is known asfollowingand subscribers are known asfollowers"There's a List for That". blog.twitter.com. October 30, 2009. Retrieved February 1, 2010.[7]
190 Million Registered Users65 Millions Tweets per day31% of users follow a business7,800,000 + Business Recommendations per monthTweetreports.com August 2010
Top 5 reasons businesses are invisible online
LinkedIn is a business-oriented social networking site mainly used for professional networking21.4 million monthly unique U.S. visitors and 47.6 million globally - QuantcastOver 90 million registered usershttp://en.wikipedia.org/wiki/LinkedInJanuary 20, 2011
5 - Forget That Everyone is Using Smartphones
Smartphone Usage Skyrocketing228 Million Mobile Phone Users83.2 Million Access Internet from Mobile Phone36.5% of all mobile users have Internet access on their phoneNielsen Report - January 2011
53 percent of mobile searches on Bing have a local intent Microsoft, November 2010http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-55556?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+searchengineland+(Search+Engine+Land:+Google,+Bing,+SEO,+PPC,+SEM+%26+Search+Marketing+News)
Mobile-Optimized Website: A different version of the site designed specifically to look good and perform well on mobile devicesOnly 4% of websites are mobile optimized!
Do Nothing
Top 5 reasons businesses are invisible online
Brentwood Press & Matchbin
Platinum Plus Micro-SiteKeyword OptimizedUnlimited Video & PicturesFunctional Domain NameHelps Optimize Existing WebsiteUp to 7 Pages of ContentCustomer TestimonialsSocial Media ManagementOnline CouponsBloggingMobile EnabledEasy Updates & Changes
Seamless Integration
Multiple Channels to Your Audience
What does SEO Cost?Small Business spend tens of thousands of dollars each year to understand and manipulate the search results in order to be in the top of the organic rankings#1 Online Marketing Tactic

More Related Content

Top 5 reasons businesses are invisible online

  • 1. Top 5 Reasons Business Are Invisible Online
  • 3. Most Popular Websites on the Internet www.Alexa.com January 25, 2011
  • 4. Consider the following:According to Google, 73% of all searches are related to local content in one way or another
  • 5. For every dollar spent on the Internet, five are spent offline on products and services that were influenced by online research - MIT Technology Review
  • 6. ComScore states that 43% of Internet users are searching for local merchants when considering making a purchase
  • 7. 91% of U.S. Internet users do comparison shopping and research online and of that group 51% explicitly characterize themselves as shop online, purchase offlineSearch Engine Optimization (SEO)SEO is the process of improving the visibility of awebsiteor aweb pagein search enginesvia the "natural" or un-paid ("organic" or "algorithmic")search results WikipediaThis is all based on Keywords and Phrases
  • 8. Organic Search ResultsPaid ResultsOrganic ResultsGoogle Places (Lettered Push Pins)
  • 9. What makes SEO work?Credible Inbound LinksKeywords & PhrasesFunctional Domain NamePage ContentWebsite Traffic
  • 10. 1 - Ignore Keywords and Phrases Your Customers Search to Find You
  • 11. KeywordsKeywords allow Search Engines to identify the most important content within a websiteFoundation of SEO in website code:Title Tags
  • 14. Domain Names with KeywordsThink like a computer!Effective Domain Nameswww.InsuranceBoston.comwww.FamilyLawyerDetroit.comwww.PizzaBrentwood.comIneffective Domain Nameswww.JohnMillerLLC.comwww.EmeraldFrog.comwww.FranksPlace.com
  • 15. TrafficThe more traffic you have to your own site, the higher it ranks
  • 16. Must reflect the Keywords you want foundSufficient Quantity to show search engines site is crediblePictures and Videos show variety and credibilityFresh and consistent content greatly improves SEO
  • 17. 2 - Never Develop Inbound Links to Your Website
  • 18. Credible Inbound LinksInbound Links are links pointing to your web sitecoming from other websites in the World Wide WebAll inbound links are not created equal in the eyes of Search EnginesSome links are more valuable than others based on the PageRank of the website the link comes from
  • 19. Inbound Link = A TestimonialIn the most simple sense, an inbound link indicates who is paying attention to that pagehttp://ezinearticles.com/?In-Depth-Backlinks---Backlinks-Explained&id=5139236
  • 20. 3 - Dont Claim Listings in Online Business Directories
  • 21. Business Directories Influence SEOThe more times your business shows up in online business directories, the more relevant your business appears in the eyes of Google, Yahoo, and Bing
  • 24. 4 - Failure To Utilize Social Media
  • 25. Approaching 600 million active users50% of active users log on every dayAverage user has 130 friendsAverage user is connected to 80 pages, groups and eventsAverage user creates 90 pieces of content each monthhttp://www.facebook.com/press/info.php?statistics
  • 26. 146,591,880 Facebook Users in the United States47% of US Population on Facebookhttp://www.internetworldstats.com/stats26.htm
  • 28. 144,200,000 ViewersOver 2 Billion Views a dayAverage Person spends 15 minutes on YouTube Every DayHundreds of Millions of videos are watched on mobile devices every day3 Million People are connected on auto-sharing with at least 1 Social Networkhttp://www.digitalbuzzblog.com/infographic-youtube-statistics-facts-figures/ - Comscore.com October 2010
  • 29. Twitteris a website, enabling its users to send and read messages calledtweetsTweets aretext-basedposts of up to 140charactersdisplayed on the user'sprofilepageTweets are publicly visible by defaultUsers may subscribe to other users' tweetsthis is known asfollowingand subscribers are known asfollowers"There's a List for That". blog.twitter.com. October 30, 2009. Retrieved February 1, 2010.[7]
  • 30. 190 Million Registered Users65 Millions Tweets per day31% of users follow a business7,800,000 + Business Recommendations per monthTweetreports.com August 2010
  • 32. LinkedIn is a business-oriented social networking site mainly used for professional networking21.4 million monthly unique U.S. visitors and 47.6 million globally - QuantcastOver 90 million registered usershttp://en.wikipedia.org/wiki/LinkedInJanuary 20, 2011
  • 33. 5 - Forget That Everyone is Using Smartphones
  • 34. Smartphone Usage Skyrocketing228 Million Mobile Phone Users83.2 Million Access Internet from Mobile Phone36.5% of all mobile users have Internet access on their phoneNielsen Report - January 2011
  • 35. 53 percent of mobile searches on Bing have a local intent Microsoft, November 2010http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-55556?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+searchengineland+(Search+Engine+Land:+Google,+Bing,+SEO,+PPC,+SEM+%26+Search+Marketing+News)
  • 36. Mobile-Optimized Website: A different version of the site designed specifically to look good and perform well on mobile devicesOnly 4% of websites are mobile optimized!
  • 39. Brentwood Press & Matchbin
  • 40. Platinum Plus Micro-SiteKeyword OptimizedUnlimited Video & PicturesFunctional Domain NameHelps Optimize Existing WebsiteUp to 7 Pages of ContentCustomer TestimonialsSocial Media ManagementOnline CouponsBloggingMobile EnabledEasy Updates & Changes
  • 42. Multiple Channels to Your Audience
  • 43. What does SEO Cost?Small Business spend tens of thousands of dollars each year to understand and manipulate the search results in order to be in the top of the organic rankings#1 Online Marketing Tactic
  • 44. Thank You!LETS GET VISIBLE!!!
  • 45. Small Business Impact on the EconomyThere are an estimated29.6 million small businesses in the United States:Small Business Survival RatesSmall Business Openings & Closings in 2008:There were627,200 new businesses,595,600 business closures and 43,546 bankruptcies.Seven out of 10 new employer firms survive at least two years, and about half survive five years.Findings do not differ greatly across industry sectors.Sources: U.S. Small Business Administration Office of Advocacy,September 2009Survival and Longevity in the Business Employment Dynamics Database, Monthly Labor Review, May 2005. Redefining Business Success: Distinguishing Between Closure and Failure, Small Business Economics,August 2003.http://www.score.org/small_biz_stats.html
  • 46. 5,000,000+ Users and Growing QuicklyFoursquareis a location-basedsocial networking website,softwareformobiledevices. Users"check-in"at venues using amobile website,text messagingor a device-specific application.They are then awarded points and sometimes badges. http://en.wikipedia.org/wiki/Foursquare_(social_networking)

Editor's Notes

  • #5: http://www.webmaster9.com/2010-07/amazing-local-search-statistics-are-you-getting-your-fair-share.htmlAmazing Local Search Statistics, Are You Getting Your Fair Share? July 2010 Further 52% report that they have regularly substituted the yellow pages with search engines
  • #6: Links to articles/studieshttp://www.toprankblog.com/2010/07/seo-tops-digital-marketing-2011/http://www.emarketer.com/Article.aspx?R=1007131
  • #22: More than 30 billion web links, news stories, blog posts, notes, photo albums, etc. are shared each month
  • #23: More than 30 billion web links, news stories, blog posts, notes, photo albums, etc. are shared each month
  • #24: More than 30 billion web links, news stories, blog posts, notes, photo albums, etc. are shared each month