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Top Copywriting Tips 
Part 4 
caroleseawert.co.uk 
@caroleseawert
Top Tip no 21 
Be clear about the tone of voice 
you need to use.
Top Tip no 22 
Write benefits, not features.
Top Tip no 23 
Show, don't tell
Top Tip no 23 
Demonstrate with real stories.
Top Tip no 24 
Your thinking time is just as 
important as
Top Tip no 24 
.your writing time.
Top Tip no 25 
Replace long, complicated 
sentences with.
Top Tip no 25 
.short, simple ones.
Top Tip no 26 
Faced with a BIG writing task?
Top Tip no 26 
Break it into small chunks.
Find out more at: 
http://caroleseawert.co.uk

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Top copywriting tips part 4