This document provides guidelines for an effective pitch to investors, following the "10-20-30 rule":
- Use a 10 slide deck that concisely covers the problem, solution, business model, team, and finances in a way that can be understood in 10-15 minutes.
- Keep the presentation to 20 minutes maximum, using visuals like figures, icons and plain backgrounds to illustrate key points during that time.
- Use at least 30 point font so information on slides is readable by all in the audience. Following these guidelines helps grab investor interest and open them to providing funding.
This document provides information about training opportunities for trainee solicitors with an international law firm. It discusses the firm's culture of investing in training and development. Trainees can expect to gain experience in different practice areas over the course of their two-year training contract. The firm places emphasis on both legal training and broader skills development. Trainees will receive guidance and support from supervisors and mentors.
The document discusses reasons for blogging and tips for writing blog posts. It provides 10 reasons to blog, including positioning yourself as an expert, driving traffic to your site, building an email list, and increasing your knowledge. It also lists types of blog posts like lists, how-to's, interviews and reviews. The document gives examples of headline styles and provides a 12-step formula for writing great blog posts that focuses on value, topic, preparation, time, research, engaging headlines and calls to action.
Here are 3 sample goals for a talent brand program:
1. Increase employer brand awareness by 15% among target passive candidates over the next 12 months.
2. Reduce time-to-hire by 10% on average for mission-critical roles within the next 6 months.
3. Achieve a 90% employee engagement score or higher on talent brand questions in the next annual employee survey.
Check your blog posts against this quick checklist before you press 'publish'.
Find out more at http://caroleseawert.co.uk
Follow me on Twitter: @caroleseawert
The University reached over 35,500 participants in 2009 through a more focused approach on virtual and local delivery of its global curriculum. While some courses were still delivered in central locations, many more were run locally in 16 countries or through virtual classrooms and e-learning. This enabled the University to reach more people than ever before despite reduced budgets. Key programs included those helping account teams engage more strategically with clients, allowing software engineers and analysts to quickly capture user requirements, and addressing how to sell in a downturn. The University aims to be even closer to business needs through role-based curriculums and input from clients on their expectations.
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
油
TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
Beyond the Basics- Scaling SME Marketing with Advanced Tactics and AIQuibble
油
During this session we discussed how businesses can go a step further to enhance their marketing strategy. Following a website audit and once technical issues are fixed, businesses can review teir backlink profile, reviewing competitors, conduct keyword gap analysis and audit their own content to support an increase in organic traffic, rankings and conversions. We also looked at predictive marketing and provided a list of tools and resources businesses can access to stay ahead of the competition.
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdfDIGIMEDIA
油
SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
¥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝
David Kircus serves as the Chief Operating Officer (COO) at TEAM Strategies, where he combines his experience as a retired NFL wide receiver with a strong leadership mindset to guide the company. In addition to his executive role, he is passionate about helping young athletes develop and often spends his summers volunteering at recruiting camps. During these camps, he works with incoming athletes to perfect their drills and techniques, preparing them for future challenges in their athletic careers. His commitment to helping others succeed is a key aspect of his leadership style.
Austin MUG: Using Scripting & AI in Marketo for Dynamic PersonalizationRobyn Hatfield
油
Personalization is essential for modern marketing, but standard Marketo tokens have limitations. This session explores how Velocity scripting and AI tools like ChatGPT empower marketers to create smarter, more dynamic campaigns without adding complexity. Learn how to automate personalization, scale email customization, and use AI to generate scripts faster for more effective engagement.
EEAT your way to the top of Google - Enhance your SEOQuibble
油
If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results.
Turn client websites into revenue enginesAnton Shulke
油
Discover how interactive features elevate websites, transforming them into lead generators and revenue creators.
Gain strategies to upsell these increasingly necessary features to your clients in a way that enhances your value proposition.
Explore what success looks like out in the field, with real-life examples of clients and agencies employing transactional features on their sites.
Influencer marketing continues to evolve, shaping consumer behavior and brand strategies in 2025. With AI-driven personalization, micro-influencers gaining traction, and a shift toward authentic content, brands are leveraging influencers to drive engagement and sales. This document explores the latest trends, challenges, and opportunities in influencer marketing, highlighting its growing impact on digital marketing strategies.
This document, "WhatsApp Marketing Strategies for Business Success," explores how to use WhatsApp, a powerful communication tool, to improve your company's marketing effectiveness. It covers effective customer communication techniques, personalized marketing plans, and how to expand brand influence through group and broadcast functions. By implementing these strategies, companies can enhance customer loyalty, increase sales conversion rates, and achieve sustainable business growth.
The best content marketing in the travel industryvanessaguedou
油
Im exploring the world of content marketing in the travel industry.
Travel brands have mastered the art of storytelling and digital engagement to attract and inspire travellers. But which strategies stand out the most?
2025 March - High Performing Landing Pages - Greeville HUG.pptxBoundify
油
Learn how to create stunning, high-converting landing pages with HubSpots intuitive drag-and-drop editor!
Join us for our next Greenville HUG event where well explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, youll discover how to make the most of HubSpots tools to elevate your marketing efforts.
Whether youre new to HubSpot or a seasoned user, this event will provide actionable insights to improve your landing pages and boost your conversions!
Outline:
Why Landing Pages Matter
Key Elements of a High-Converting Landing Page
HubSpots Drag-and-Drop Editor Overview & Best Practices
Advanced Techniques for High-Converting Pages
Common Mistakes to Avoid
Who Should Attend:
Marketing professionals
Sales professionals
Business owners
Anyone interested in learning more about HubSpot Landing Pages!
Check your blog posts against this quick checklist before you press 'publish'.
Find out more at http://caroleseawert.co.uk
Follow me on Twitter: @caroleseawert
The University reached over 35,500 participants in 2009 through a more focused approach on virtual and local delivery of its global curriculum. While some courses were still delivered in central locations, many more were run locally in 16 countries or through virtual classrooms and e-learning. This enabled the University to reach more people than ever before despite reduced budgets. Key programs included those helping account teams engage more strategically with clients, allowing software engineers and analysts to quickly capture user requirements, and addressing how to sell in a downturn. The University aims to be even closer to business needs through role-based curriculums and input from clients on their expectations.
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
油
TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
Beyond the Basics- Scaling SME Marketing with Advanced Tactics and AIQuibble
油
During this session we discussed how businesses can go a step further to enhance their marketing strategy. Following a website audit and once technical issues are fixed, businesses can review teir backlink profile, reviewing competitors, conduct keyword gap analysis and audit their own content to support an increase in organic traffic, rankings and conversions. We also looked at predictive marketing and provided a list of tools and resources businesses can access to stay ahead of the competition.
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdfDIGIMEDIA
油
SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
¥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝
David Kircus serves as the Chief Operating Officer (COO) at TEAM Strategies, where he combines his experience as a retired NFL wide receiver with a strong leadership mindset to guide the company. In addition to his executive role, he is passionate about helping young athletes develop and often spends his summers volunteering at recruiting camps. During these camps, he works with incoming athletes to perfect their drills and techniques, preparing them for future challenges in their athletic careers. His commitment to helping others succeed is a key aspect of his leadership style.
Austin MUG: Using Scripting & AI in Marketo for Dynamic PersonalizationRobyn Hatfield
油
Personalization is essential for modern marketing, but standard Marketo tokens have limitations. This session explores how Velocity scripting and AI tools like ChatGPT empower marketers to create smarter, more dynamic campaigns without adding complexity. Learn how to automate personalization, scale email customization, and use AI to generate scripts faster for more effective engagement.
EEAT your way to the top of Google - Enhance your SEOQuibble
油
If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results.
Turn client websites into revenue enginesAnton Shulke
油
Discover how interactive features elevate websites, transforming them into lead generators and revenue creators.
Gain strategies to upsell these increasingly necessary features to your clients in a way that enhances your value proposition.
Explore what success looks like out in the field, with real-life examples of clients and agencies employing transactional features on their sites.
Influencer marketing continues to evolve, shaping consumer behavior and brand strategies in 2025. With AI-driven personalization, micro-influencers gaining traction, and a shift toward authentic content, brands are leveraging influencers to drive engagement and sales. This document explores the latest trends, challenges, and opportunities in influencer marketing, highlighting its growing impact on digital marketing strategies.
This document, "WhatsApp Marketing Strategies for Business Success," explores how to use WhatsApp, a powerful communication tool, to improve your company's marketing effectiveness. It covers effective customer communication techniques, personalized marketing plans, and how to expand brand influence through group and broadcast functions. By implementing these strategies, companies can enhance customer loyalty, increase sales conversion rates, and achieve sustainable business growth.
The best content marketing in the travel industryvanessaguedou
油
Im exploring the world of content marketing in the travel industry.
Travel brands have mastered the art of storytelling and digital engagement to attract and inspire travellers. But which strategies stand out the most?
2025 March - High Performing Landing Pages - Greeville HUG.pptxBoundify
油
Learn how to create stunning, high-converting landing pages with HubSpots intuitive drag-and-drop editor!
Join us for our next Greenville HUG event where well explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, youll discover how to make the most of HubSpots tools to elevate your marketing efforts.
Whether youre new to HubSpot or a seasoned user, this event will provide actionable insights to improve your landing pages and boost your conversions!
Outline:
Why Landing Pages Matter
Key Elements of a High-Converting Landing Page
HubSpots Drag-and-Drop Editor Overview & Best Practices
Advanced Techniques for High-Converting Pages
Common Mistakes to Avoid
Who Should Attend:
Marketing professionals
Sales professionals
Business owners
Anyone interested in learning more about HubSpot Landing Pages!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
油
Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.
Get Creative Ideas to Grow Your Business With us!Amrit Web
油
Get creative ideas to grow your business with us! From innovative marketing strategies to smart customer engagement, we help you stand out. Leverage digital trends, social media, and unique branding to attract more customers. Optimize operations, explore new revenue streams, and enhance customer experience for long-term success. Whether you're a startup or an established brand, our expert insights will fuel your growth. Let's innovate together and take your business to new heights!
12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
Getresponse has evolved significantly since its inception as a simple autoresponder over two decades ago. Today, it stands out as a comprehensive all-in-one marketing platform that caters to the needs of businesses at various stages of growth. The Getresponse Autoresponder not only streamlines email automation but also enhances user engagement by allowing for tailored communication strategies.
Users appreciate its intuitive interface, which simplifies the process of setting up email sequences and workflows. With features designed to manage lists effectively and provide insightful analytics, Getresponse empowers marketers to make informed decisions. This review will dissect these essential capabilities, highlighting how they can benefit businesses aiming to optimize their email marketing efforts.