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Top internet websites in Japan

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yoski

This document provides an overview of internet usage in Japan. It discusses that Japan has over 127 million people with internet penetration reaching almost 80% of the population. It also outlines that broadband internet is widely available and mobile internet usage is growing significantly. Some of the most popular websites in Japan are discussed, including Yahoo being the top search engine, YouTube and Nico Nico Douga for videos, Mixi as the leading social networking site, and Rakuten and Amazon as top e-commerce locations.

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Internet in Japan Yoski Akamatsu sidefeed, Inc.
Small enough to pack people
Packing ¡­
Yap, made it!
Agenda sidefeed, Inc. Overview Top web sites in Japan
sidefeed, Inc. Web based services, since Aug. 2005 Tokyo, Japan, privately owned. Supporting web marketing for business.
Overview Overview of Internet in Japan
Internet Population Internet Population Ref: jp population 127,767,994.- (10/1/2006) 2007 10,000 people
General Device usage rate @ Home cellular phone pc car navigation Tv phone 2007
Connectivity Internet speed (PC) Broad Band Dial Up ISDN Mobile (ex3G) PHS Cable TV FTTH DSL Mobile (3G) 2007
Mobile everywhere
Mobile / PC Mobile / PC via PC via Mobile only via Game via Mobile via PC only
Top Web Sites in Japan - Search - Video - News / Computer News - Blogs - Blog Providers - Community?- SNS - Bookmarks - Shopping - Mobile
Search Engine Yahoo is still strong Comscore www.yahoo.co.jp
Video Youtube / Nico Nico Douga Youtube is No.1 for users(14mil), but nico. Is No.1 for total spending time. nico, 5mil. registered/170,000paid(membership) Also 1 mil. Mobile users (2008/1) 1/12 of internet traffic of Japan is from nicovideo.jp
News General News http://www.asahi.com/ http://www.nikkei.co.jp/ Not so many news sites Yahoo News is No.1, anyway. Computer News http://japan.cnet.com/ http://www.itmedia.co.jp/ Too many engineering sites.
Blogs 3 million active blogs (total 16 mil)/ 1.4 billion pages 12% blogs are spam 50% articles are spam 400,000 ¨C 500,000 blogs opens each month 0.6 images / articles New blogs / month 10,000 blogs
Images and videos Images per 100,000 articles Videos per 100,000 articles file file
Blog Providers Ameba Ameblo.jp 40% of newly opened blogs are in ameblo FC2 Blog.fc2.com Livedoor Blog.livedoor.com Yahoo! blog Blogs.Yahoo.co.jp Also doing well
A list bloggers A list bloggers ? http://www.100shiki.com/ http://www.gigazine.net/ Not so many, and traffic would be a few percent of TechCrunch But better performance than computer news site, when introducing a new service.
Community / SNS Community 2ch, loosing power, but still huge www.2ch.net SNS Mixi Mixi.jp No.1 SNS in Japan 15mil registered users (need mobile email address to register) 5.4bil PV/mo (PC), 8.3bil PV/mo(mobile) 100mil dollar revenue last year. Photo / movie sharing
Moible Mobage- www.mbga.jp No.1 mobile site, especially for teen agers More than 200mil PV/Day (mobile only) Revenue per Mil. $ Profit per Mil. $ Users Per 10,000
Bookmarks Yahoo bookmark No.1 (users) bookmarks.yahoo.co.jp Hatena bookmark No.1 social bookmark site Less than 1 mil reg. users. b.hatena.ne.jp Delicious Still many people use delicious
Shopping Rakuten.co.jp 20mil. users Amazon.co.jp 18mil. users Yahoo.co.jp 11mil. users NetRatings: 2006/9 ¨C outdated, sorry. But still has a same trends More than 60,000 shops
More stuffs This slide is available on slide share http://www.slideshare.net/yoski/ More stuffs: http:// asiajin.com /blog/

More Related Content

Top internet websites in Japan

  • 1. Internet in Japan Yoski Akamatsu sidefeed, Inc.
  • 2. Small enough to pack people
  • 5. Agenda sidefeed, Inc. Overview Top web sites in Japan
  • 6. sidefeed, Inc. Web based services, since Aug. 2005 Tokyo, Japan, privately owned. Supporting web marketing for business.
  • 7. Overview Overview of Internet in Japan
  • 8. Internet Population Internet Population Ref: jp population 127,767,994.- (10/1/2006) 2007 10,000 people
  • 9. General Device usage rate @ Home cellular phone pc car navigation Tv phone 2007
  • 10. Connectivity Internet speed (PC) Broad Band Dial Up ISDN Mobile (ex3G) PHS Cable TV FTTH DSL Mobile (3G) 2007
  • 12. Mobile / PC Mobile / PC via PC via Mobile only via Game via Mobile via PC only
  • 13. Top Web Sites in Japan - Search - Video - News / Computer News - Blogs - Blog Providers - Community?- SNS - Bookmarks - Shopping - Mobile
  • 14. Search Engine Yahoo is still strong Comscore www.yahoo.co.jp
  • 15. Video Youtube / Nico Nico Douga Youtube is No.1 for users(14mil), but nico. Is No.1 for total spending time. nico, 5mil. registered/170,000paid(membership) Also 1 mil. Mobile users (2008/1) 1/12 of internet traffic of Japan is from nicovideo.jp
  • 16. News General News http://www.asahi.com/ http://www.nikkei.co.jp/ Not so many news sites Yahoo News is No.1, anyway. Computer News http://japan.cnet.com/ http://www.itmedia.co.jp/ Too many engineering sites.
  • 17. Blogs 3 million active blogs (total 16 mil)/ 1.4 billion pages 12% blogs are spam 50% articles are spam 400,000 ¨C 500,000 blogs opens each month 0.6 images / articles New blogs / month 10,000 blogs
  • 18. Images and videos Images per 100,000 articles Videos per 100,000 articles file file
  • 19. Blog Providers Ameba Ameblo.jp 40% of newly opened blogs are in ameblo FC2 Blog.fc2.com Livedoor Blog.livedoor.com Yahoo! blog Blogs.Yahoo.co.jp Also doing well
  • 20. A list bloggers A list bloggers ? http://www.100shiki.com/ http://www.gigazine.net/ Not so many, and traffic would be a few percent of TechCrunch But better performance than computer news site, when introducing a new service.
  • 21. Community / SNS Community 2ch, loosing power, but still huge www.2ch.net SNS Mixi Mixi.jp No.1 SNS in Japan 15mil registered users (need mobile email address to register) 5.4bil PV/mo (PC), 8.3bil PV/mo(mobile) 100mil dollar revenue last year. Photo / movie sharing
  • 22. Moible Mobage- www.mbga.jp No.1 mobile site, especially for teen agers More than 200mil PV/Day (mobile only) Revenue per Mil. $ Profit per Mil. $ Users Per 10,000
  • 23. Bookmarks Yahoo bookmark No.1 (users) bookmarks.yahoo.co.jp Hatena bookmark No.1 social bookmark site Less than 1 mil reg. users. b.hatena.ne.jp Delicious Still many people use delicious
  • 24. Shopping Rakuten.co.jp 20mil. users Amazon.co.jp 18mil. users Yahoo.co.jp 11mil. users NetRatings: 2006/9 ¨C outdated, sorry. But still has a same trends More than 60,000 shops
  • 25. More stuffs This slide is available on slide share http://www.slideshare.net/yoski/ More stuffs: http:// asiajin.com /blog/