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Today, social media is one of the fastest changing industries. Sometimes a
cutting-edge technology changes the social game, or an old idea. The
results always have a huge impact and 2017 will be no different. Here are
few trends that might be at the forefront of the social media landscape in
the coming times.
Today, it won’t be wrong to say that social media is a fast-paced and
equally fast-changing industry. Every minute something or the other is
happening here. New technologies are taking over the older technologies
and the rise and fall is extreme rapid due to viral popularity. The trends
and fads that dominate social media also dominate our lives and have a
strong impact on the way we use the Internet to interact with one
another. So how will social media change in the coming times? It’s almost
mid of 2017
and here a few
trends that
might be at
the forefront
of the social
media
landscape in
the coming
times.
Disappearing content:
Top Social Media Trends

Reports show that millennials are stepping away from Facebook in favour
of other social media platforms such as YouTube, Instagram, Snapchat,
Pinterest, Twitter and LinkedIn. Today, people are moving away from
text-based sharing and are instead focusing more on images and videos
to share content. These days ‘stories’ are become something like a video
or image which can be shared by Snapchat and Instagram and now in a
bid to stay relevant Facebook has also started rolling out its own version
of ‘Stories’. Here, all you need to do is upload photos and videos to your
story feed, add in any hashtags, doodles or geotags, and your followers
can see what you’ve been up to that day in a slideshow format. The story
won’t appear on your news feed and will disappear after 24 hours. This
idea of ‘disappearing content’ was first popularized by Snapchat, and it
became very popular with the younger generation. The concept of
sharing content that is only available to view for a short time is a popular
one, and fuels the fast-paced ‘get-it-while-you-can’ consumer habits of
today’s teens.
Live Feed
The now defunction social video app, Vine, paved the way for the
presence of
video in social
media.
Unfortunately,
as competitors
built on the
foundation and
added new
features, Vine struggled to make money and fell behind. While Vine
offered 6 second video clips played on a continuous loop, newer apps
such as Facebook Live offer users the chance to share real content in real
time. In sharing live content, businesses and influencers provide
authenticity to their brand. Knowing that many younger people use social
media as a source for news, many media outlets have started using this
format to reach out to people.

Social Media now a news source:
Today, the news media industry and the social media industry have
become intangibly linked. As seen in the 2016 US election, the Internet is
a popular forum for democratic debate. However, there are cent percent
chances of false information being easily spread on social media sites as it
takes advantage of the fact that the popularity of the post is based on
user-algorithms, and not on whether the post is based in truth. However,
the good news now is that social media sites are working to stop the
spread of ‘fake news’. Facebook and Google, aware of this problem, have
taken steps forward to combat the spread of fake news on their sites, by
cutting off advertising to sites that promote false or misleading content.
www.soapmedia.ca

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