Top Ten Common Mistakes to Avoid When Conducting a Community Survey
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Local governments looking to improve the performance of the services they provide and the quality of life of their residents will often conduct community or citizen surveys. Whether working with an outside firm or administering the survey in-house, it is especially important for Cities and Towns to avoid these ten common mistakes. For more information on community and citizen surveys, visit www.n-r-c.com.
Top Ten Common Mistakes to Avoid When Conducting a Community Survey
- 1. Top Ten Common Mistakes to Avoid When Conducting a Community Survey Angelica Wedell National Research Center, Inc.
- 2. - Help response rates - Yield more accurate data - Allow taking action on results Fixing These Common Survey Mistakes Can:
- 3. 1. Residents are contacted only ONCE to take the survey.
- 4. 2. The survey is not available online.
- 5. 3. The survey is not publicized.
- 6. 4. Questions contain government jargon, acronyms and other things unfamiliar to most residents.
- 7. 5. The survey is too long and complex.
- 8. 6. The pool of responses do not reflect the whole community.
- 9. 7. Assuming that surveys given by phone interviews will get the same results as surveys taken alone by mail or web.
- 10. 8. Asking questions you don’t really want or need the answers to.
- 11. 9. The survey results are available for internal eyes only.
- 12. 10. There is no vision for how the results will be used.
- 13. 1. Multiple Reminders 2. Survey Online 3. Publicize Survey Before 4. Keep Questions Clear 5. Streamline Questionnaires 6. Randomly Sample, Make Efforts to Hear from Hard-To-Reach Residents. 7. Analyze Accordingly, Regarding Mode of Survey 8. Ask Questions You Need, Not To Prove a Point 9. Publicize Results After 10. Think Ahead, Use Results to Strategize 10 Quick Fixes
- 14. National Research Center, Inc. www.n-r-c.com Thank You!