Top Ten Tips for marketing to students
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The document outlines the top ten tips for marketing to students based on insights gained from an immersive experience called a "Fresher Safari" where brand managers lived as students at Surrey University for a day and night. The tips include making the business case for marketing to students, focusing marketing spend, immersing yourself in their world to understand their reality, targeting students for your brand, beingware of student expectations, using social media strategically, leveraging shared student lifestyles, entertaining and providing experiences for students, educating students throughout the marketing process, and recognizing that knowledge is power in marketing to students.
Top Ten Tips for marketing to students
- 1. Top  Ten  Tips  for  marketing  to  students @LoungeGroup www.theloungegroup.com
- 2. @LoungeGroup Theloungegroup.com INTRODUCTION In  October  2010,  The  Lounge  Group  took  a  team  of  9  daring  Brand  Managers  on  a  Fresher  Safari  to  Surrey  University  in  Guildford  to  immerse  them  in  the  world  of  Freshers  and  older  students.  We  experienced  life  as  a  student  for  a  day  and  night,  seeing  life  through  their  eyes.  We  explored  their  attitudes  to  finances  and  debt,  their  relationship  with  brands,  brand  loyalty  and  buying  habits,  their  online  world,  their  relationships  and  influences,  the  pressures  they  face,  their  social  life  and  lots  more.  We  have  distilled  the  insights  gained  through  the  Fresher  Safari  experience  into  our  Top  Ten  Tips  for  marketing  to  students.  For  the  full  presentation,  please  contact  Sara  Gil  on  sara.gil@theloungegroup.com or  020  7940  4381
- 3. @LoungeGroup Theloungegroup.com ABOUT  THE  LOUNGE The  Lounge  is  an  INSIGHTS  and  INTEGRATED  BTL  MARKETING  AGENCY  founded  on  the  belief  that  everything  we  do  by  having  a  network  of  10,000  consumers  at  our  heart. Â
- 4. Safari  methodology A   first  hand  consumer  experience
- 5. Make  the  business  case  for  students  @LoungeGroup Theloungegroup.com
- 7. Immerse  yourself  worlds  to  understand  their  reality @LoungeGroup Theloungegroup.com
- 8. Target  the  students  for  your  brand @LoungeGroup Theloungegroup.com
- 9. Beware  the  culture  of  expectancy @LoungeGroup Theloungegroup.com
- 10. the  Facebook  bandwagon  without  a  strategy @LoungeGroup Theloungegroup.com
- 12. Be  the  entertainer  and  the  experience  provider @LoungeGroup Theloungegroup.com
- 13. process,  so  to  educate @LoungeGroup Theloungegroup.com
- 14. Knowledge  is  power @LoungeGroup Theloungegroup.com