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Top Tips on Consumer Engagement (Mando)

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Josh Kennedy

1) Brands saw much higher redemption rates for cash prizes compared to other prizes, with higher cash amounts leading to even higher redemption. 2) Promotions involving animals and children saw the highest redemption rates. 3) People are more likely to redeem prizes that are related to their hobbies. 4) Easier redemption mechanisms lead to higher redemption rates, and personalization is important.

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Copyright 2015
Show me the Money Copyright 2015 Brands saw their cash prizes redeem over 6x more than other prizes. Higher the cash, higher the redemption rate, 6 cashback or MBG can create huge increases in engagement.
Tap into what Matters Copyright 2015 Animal and child promotions saw the highest redemption rates.
What People Love Copyright 2015 People love being rewarded with their hobbies.
Stay Relevant to what you are Copyright 2015 Reward Synergy- redeems high. (Baking- baking tins)
Be Easy Copyright 2015 Easier the mechanic, the more likely the redemption. Particularly, necessary for personalisation. The Prominions!
Reward the Many Copyright 2015 More prizes, more believability of win, more engagement. More top tier prizes, higher the redemption rate. MANDOTIZE your Prospects
Show me the Coupon Copyright 2015 Coupons redeem much higher than vouchers!
Be Specific Copyright 2015 Specific prizes leads to higher redemption. E.G Cinema Ticket for the Hobbit witnessed far greater redemptions than cinema ticket.
Women work Harder Copyright 2015 Women have redeemed up to 7x more on promotions.
Young Super Fans Break the Mould Copyright 2015 Young fans can redeem 6x more than usual.
Every country is Different Copyright 2015 Territory Difference to UK in Redemptions Italy reduction of 50% Spain reduction of 75% Portugal reduction of 75% Australia increase of 125% Austria increase of 125% Netherlands increase of 150% France increase of 150% Poland increase of 200% Germany same as UK
Communicate the Message Copyright 2015 Highly original POS create high redemption rates.

More Related Content

Top Tips on Consumer Engagement (Mando)

  • 2. Show me the Money Copyright 2015 Brands saw their cash prizes redeem over 6x more than other prizes. Higher the cash, higher the redemption rate, 6 cashback or MBG can create huge increases in engagement.
  • 3. Tap into what Matters Copyright 2015 Animal and child promotions saw the highest redemption rates.
  • 4. What People Love Copyright 2015 People love being rewarded with their hobbies.
  • 5. Stay Relevant to what you are Copyright 2015 Reward Synergy- redeems high. (Baking- baking tins)
  • 6. Be Easy Copyright 2015 Easier the mechanic, the more likely the redemption. Particularly, necessary for personalisation. The Prominions!
  • 7. Reward the Many Copyright 2015 More prizes, more believability of win, more engagement. More top tier prizes, higher the redemption rate. MANDOTIZE your Prospects
  • 8. Show me the Coupon Copyright 2015 Coupons redeem much higher than vouchers!
  • 9. Be Specific Copyright 2015 Specific prizes leads to higher redemption. E.G Cinema Ticket for the Hobbit witnessed far greater redemptions than cinema ticket.
  • 10. Women work Harder Copyright 2015 Women have redeemed up to 7x more on promotions.
  • 11. Young Super Fans Break the Mould Copyright 2015 Young fans can redeem 6x more than usual.
  • 12. Every country is Different Copyright 2015 Territory Difference to UK in Redemptions Italy reduction of 50% Spain reduction of 75% Portugal reduction of 75% Australia increase of 125% Austria increase of 125% Netherlands increase of 150% France increase of 150% Poland increase of 200% Germany same as UK
  • 13. Communicate the Message Copyright 2015 Highly original POS create high redemption rates.