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Top 10 Tips: Building Connections

kai elmer sotto
kai elmer sotto

Build and maintain an authentic Facebook Page to engage with fans, focus on publishing engaging content to fans' home pages, and keep posts simple, concise, and visually appealing with photos. Analyze fan interactions using Page Insights to understand what content resonates and adjust your publishing strategy accordingly. Promote your Page using Engagement Ads to gain more fans and integrate Facebook tools into your website to encourage sharing.

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Top 10 Tips: Connections Build and maintain a Facebook Page Create an authentic connection to your audience by sharing your voice and participat- ing in dynamic conversations on Facebook. (facebook.com/facebookpages) Focus on publishing Although Pages can act as a destination for users to visit, the most interactions with brands happen directly from stories published to fans home pages. Think about the user experience Many interactions happen from organic stories on the home page, so choosing the right name, pro鍖le picture and thumbnail is important. The default experience on a Page is also important. Keep it simple Users consume content quickly on Facebook, so posts should be simple, concise, and contain value. One way to get fans attention is to post photos. Innovate (while keeping it simple) Users are accustomed to using Facebooks native tools, with which you can be creative. When needed, develop custom functionality for the Wall publisher and Page tabs Establish a consistent voice Personality is important. Have a regular voice and tone that resonates with your fans. Consider using a character or 鍖gure to help users relate to your posts. Pace out your posts Think about your assets and develop a publishing schedule to maximize your impact. Do not hesitate to share timely and relevant news and items. Analyze, adjust, and optimize Use Page Insights to understand who your fans are, where they reside, and what posts they interact with the most. Promote with Engagement Ads Engagement ads are the easiest way to seek out and gain more fans. They allow users to connect with your brand directly inline as they navigate throughout the site. Integrate Facebook with your websites Use Facebook Connect so users can easily share and distribute their activities on your site with their Facebook friends. (facebook.com/facebook-widgets) and (facebook.com/connect)

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Top 10 Tips: Building Connections

  • 1. Top 10 Tips: Connections Build and maintain a Facebook Page Create an authentic connection to your audience by sharing your voice and participat- ing in dynamic conversations on Facebook. (facebook.com/facebookpages) Focus on publishing Although Pages can act as a destination for users to visit, the most interactions with brands happen directly from stories published to fans home pages. Think about the user experience Many interactions happen from organic stories on the home page, so choosing the right name, pro鍖le picture and thumbnail is important. The default experience on a Page is also important. Keep it simple Users consume content quickly on Facebook, so posts should be simple, concise, and contain value. One way to get fans attention is to post photos. Innovate (while keeping it simple) Users are accustomed to using Facebooks native tools, with which you can be creative. When needed, develop custom functionality for the Wall publisher and Page tabs Establish a consistent voice Personality is important. Have a regular voice and tone that resonates with your fans. Consider using a character or 鍖gure to help users relate to your posts. Pace out your posts Think about your assets and develop a publishing schedule to maximize your impact. Do not hesitate to share timely and relevant news and items. Analyze, adjust, and optimize Use Page Insights to understand who your fans are, where they reside, and what posts they interact with the most. Promote with Engagement Ads Engagement ads are the easiest way to seek out and gain more fans. They allow users to connect with your brand directly inline as they navigate throughout the site. Integrate Facebook with your websites Use Facebook Connect so users can easily share and distribute their activities on your site with their Facebook friends. (facebook.com/facebook-widgets) and (facebook.com/connect)