This document outlines 10 secrets for effective networking from corporate to courageous. It begins by defining networking as developing mutually beneficial relationships through information exchange. The top secrets include building rapport, developing thick skin, being generous with your time and contacts, setting goals for each networking event, and accessing resources like books, groups, and mentors. The document provides tips for each secret, such as having an elevator pitch and asking open-ended questions. The overall message is that networking is about helping others to help yourself through relationship building.
1. Top 10 Corporate to Courageous
Networking Secrets
Linda Cattelan, Results Catalyst Inc.
Leading Ladies
November 9th, 2011
2. Networking: Definition & Purpose
Definition: The exchange of information
or services among individuals, groups, or
institutions
Purpose: The process of developing and
maintaining quality relationships that are
mutually beneficial
3. Take the Networking Quiz
Networking is True or False
Connecting with people
Asking for a job
Building relationships
Business card swapping
Tapping into the hidden job market
Cold-calling
Learning about career opportunities
Expecting reciprocity
Pooling resources
Expanding the rolodex
Expanding your contacts
4. Networking Facts
70% to 90% of jobs found through networking
You are only 4-5 people away from anyone
you want to meet
Most people you meet have at least 250
contacts
Referrals generate 80% more results than cold
calls
80% of new businesses fail within first 5 years
5. What I Have Learned About
Networking
1. Build Your Networking Muscle & Your Brand
- Practice networking
- Have a good 30 second elevator speech
6. 30 Second Elevator Speech
Answer to What do you do?
5 to 25 second attention span
35 words or less
Describe what you do?
Give the why (benefits-sizzle)
Limit jargon
KISS (keep it simple)
Example: My clients are high-achieving managers, executives
and professionals who just feel like they are running on a hamster
wheel. I help them alleviate stress, anxiety and burnout to
achieve heightened performance and focus, to accelerate their
careers and to ultimately craft a life of meaning and purpose.
7. What I Have Learned About
Networking
1. Build Your Networking Muscle & Your Brand
2. Develop Thick Skin
No is better than maybe
Dont make up stories
Patience is a virtue
3. Be Nice to Everyone You Meet
1. Be nice to everyone you meet on the way up because you
never know who you will meet on the way down
4. Be Giving
1. Time, advice, referrals, contacts
2. Networking is getting what you want by helping other
people get what they want first Zig Ziglar
5. Grow Your Relationship Database
8. Who Do You Know?
Sports
Activities
Clubs
Colleagues
Associations
Clients Friends
ME
Neighbours Family
Service
Community
Providers
9. What I Have Learned About
Networking
1. Build Your Networking Muscle & Your Brand
2. Develop Thick Skin
3. Be Nice to Everyone You Meet
4. Be Giving
5. Grow Your Relationship Database
6. Communicate, Communicate, Communicate
- Follow up
- Stay in touch
7. Keep it simple
- Do the simple things really well
8. Build Rapport Magically
10. Build Rapport Magically
Are you a people magnet or repellent?
93% is communicated and received
unconsciously
The Handshake
11. Build Rapport Magically
The Handshake
One foot forward
Tilt of the head slightly to the side
Lift your eyebrows
Nice firm handshake
Big smile
Chin up
12. Develop Powerful Questions
Be interested in order to be interesting
What advice would you give someone just starting
our in your industry?
What excites you to get up in the morning?
What would you do if you werent doing what you
are doing?
What would you do if you won the lottery?
I love that tie (or those shoes)-where did you get
that tie (those shoes)?
13. What I Have Learned About
Networking
1. Build Your Networking Muscle & Your Brand
2. Develop Thick Skin
3. Be Nice to Everyone You Meet
4. Be Giving
5. Grow Your Relationship Database
6. Communicate, Communicate, Communicate
7. Keep it simple
8. Build Rapport Magically
9. Set Networking Goals
14. Set Networking Goals
Have a plan or strategy for every event you attend
Meet 2 new people
Learn 2 new things
Practice my elevator speech on 3 different people
Treat every opportunity as a networking opportunity
Arrive early, leave late
Follow up plan & action
15. What I Have Learned About
Networking
1. Build Your Networking Muscle & Your Brand
2. Develop Thick Skin
3. Be Nice to Everyone You Meet
4. Be Giving
5. Grow Your Relationship Database
6. Communicate, Communicate, Communicate
7. Keep it simple
8. Build Rapport Magically
9. Set Networking Goals
10. Access Available Resources
16. Access Available Resources
Read Books
The Power of Women United
Good in a Room-How to Sell Yourself & Win Over Any
Audience by Stephanie Palmer
Power Networking, 59 Secrets for Personal & Professional
Success by Donna Fisher & Sandy Vilas
Make Your Contacts Count by Anne Baber & Lynne
Waymon
Join Networking Clubs/Associations
Attend conferences, courses
Join Social Media Networking groups (i.e.. Linked In, Facebook)
Get on a Board of Directors
Hire a Coach or Mentor
17. Linda Cattelan Results Catalyst Inc.
Professional & Executive Coach, Speaker, Author
Contributing Author - The Power of Women United
Co-Author - Stepping Stones to Success
Contact Linda at: 416-617-0734
linda@resultscatalyst.ca
www.resultscatalyst.ca