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Top 10 Corporate to Courageous
Networking Secrets

  Linda Cattelan, Results Catalyst Inc.
  Leading Ladies
  November 9th, 2011
Networking: Definition & Purpose

 Definition: The exchange of information
  or services among individuals, groups, or
  institutions
 Purpose: The process of developing and
  maintaining quality relationships that are
  mutually beneficial
Take the Networking Quiz
 Networking is                        True or False
 Connecting with people
 Asking for a job
 Building relationships
 Business card swapping
 Tapping into the hidden job market
 Cold-calling
 Learning about career opportunities
 Expecting reciprocity
 Pooling resources
 Expanding the rolodex
 Expanding your contacts
Networking Facts

    70% to 90% of jobs found through networking
    You are only 4-5 people away from anyone
     you want to meet
    Most people you meet have at least 250
     contacts
    Referrals generate 80% more results than cold
     calls
    80% of new businesses fail within first 5 years
What I Have Learned About
Networking
 1.   Build Your Networking Muscle & Your Brand
        - Practice networking
        - Have a good 30 second elevator speech
30 Second Elevator Speech
    Answer to What do you do?
    5 to 25 second attention span
    35 words or less
       Describe what you do?
       Give the why (benefits-sizzle)
       Limit jargon
       KISS (keep it simple)
    Example: My clients are high-achieving managers, executives
     and professionals who just feel like they are running on a hamster
     wheel. I help them alleviate stress, anxiety and burnout to
     achieve heightened performance and focus, to accelerate their
     careers and to ultimately craft a life of meaning and purpose.
What I Have Learned About
Networking
 1.        Build Your Networking Muscle & Your Brand
 2.        Develop Thick Skin
             No is better than maybe
             Dont make up stories
             Patience is a virtue
 3.        Be Nice to Everyone You Meet
      1.     Be nice to everyone you meet on the way up because you
             never know who you will meet on the way down
 4.        Be Giving
      1.     Time, advice, referrals, contacts
      2.     Networking is getting what you want by helping other
             people get what they want first Zig Ziglar
 5.        Grow Your Relationship Database
Who Do You Know?

                              Sports
                             Activities
                 Clubs
                                          Colleagues
              Associations


           Clients                               Friends
                              ME
           Neighbours                          Family

                                    Service
                     Community
                                   Providers
What I Have Learned About
Networking
 1.   Build Your Networking Muscle & Your Brand
 2.   Develop Thick Skin
 3.   Be Nice to Everyone You Meet
 4.   Be Giving
 5.   Grow Your Relationship Database
 6.   Communicate, Communicate, Communicate
        - Follow up
        - Stay in touch
 7.   Keep it simple
        - Do the simple things really well
 8.   Build Rapport Magically
Build Rapport Magically

    Are you a people magnet or repellent?
        93% is communicated and received
         unconsciously
    The Handshake
Build Rapport Magically

    The Handshake
      One foot forward
      Tilt of the head slightly to the side

      Lift your eyebrows

      Nice firm handshake

      Big smile

      Chin up
Develop Powerful Questions

 Be interested in order to be interesting
      What advice would you give someone just starting
       our in your industry?
      What excites you to get up in the morning?
      What would you do if you werent doing what you
       are doing?
      What would you do if you won the lottery?
      I love that tie (or those shoes)-where did you get
       that tie (those shoes)?
What I Have Learned About
Networking
 1.   Build Your Networking Muscle & Your Brand
 2.   Develop Thick Skin
 3.   Be Nice to Everyone You Meet
 4.   Be Giving
 5.   Grow Your Relationship Database
 6.   Communicate, Communicate, Communicate
 7.   Keep it simple
 8.   Build Rapport Magically
 9.   Set Networking Goals
Set Networking Goals
    Have a plan or strategy for every event you attend
       Meet 2 new people

       Learn 2 new things

       Practice my elevator speech on 3 different people

    Treat every opportunity as a networking opportunity
    Arrive early, leave late
    Follow up plan & action
What I Have Learned About
Networking
 1.    Build Your Networking Muscle & Your Brand
 2.    Develop Thick Skin
 3.    Be Nice to Everyone You Meet
 4.    Be Giving
 5.    Grow Your Relationship Database
 6.    Communicate, Communicate, Communicate
 7.    Keep it simple
 8.    Build Rapport Magically
 9.    Set Networking Goals
 10.   Access Available Resources
Access Available Resources
    Read Books
       The Power of Women United
       Good in a Room-How to Sell Yourself & Win Over Any
         Audience by Stephanie Palmer
       Power Networking, 59 Secrets for Personal & Professional
         Success by Donna Fisher & Sandy Vilas
       Make Your Contacts Count by Anne Baber & Lynne
         Waymon
    Join Networking Clubs/Associations
    Attend conferences, courses
    Join Social Media Networking groups (i.e.. Linked In, Facebook)
    Get on a Board of Directors
    Hire a Coach or Mentor
Linda Cattelan  Results Catalyst Inc.

  Professional & Executive Coach, Speaker, Author
  Contributing Author - The Power of Women United
  Co-Author - Stepping Stones to Success

  Contact Linda at: 416-617-0734
  linda@resultscatalyst.ca
  www.resultscatalyst.ca

More Related Content

Top10 corporatetocourageousnetworkingsecrets nov2011leading ladies

  • 1. Top 10 Corporate to Courageous Networking Secrets Linda Cattelan, Results Catalyst Inc. Leading Ladies November 9th, 2011
  • 2. Networking: Definition & Purpose Definition: The exchange of information or services among individuals, groups, or institutions Purpose: The process of developing and maintaining quality relationships that are mutually beneficial
  • 3. Take the Networking Quiz Networking is True or False Connecting with people Asking for a job Building relationships Business card swapping Tapping into the hidden job market Cold-calling Learning about career opportunities Expecting reciprocity Pooling resources Expanding the rolodex Expanding your contacts
  • 4. Networking Facts 70% to 90% of jobs found through networking You are only 4-5 people away from anyone you want to meet Most people you meet have at least 250 contacts Referrals generate 80% more results than cold calls 80% of new businesses fail within first 5 years
  • 5. What I Have Learned About Networking 1. Build Your Networking Muscle & Your Brand - Practice networking - Have a good 30 second elevator speech
  • 6. 30 Second Elevator Speech Answer to What do you do? 5 to 25 second attention span 35 words or less Describe what you do? Give the why (benefits-sizzle) Limit jargon KISS (keep it simple) Example: My clients are high-achieving managers, executives and professionals who just feel like they are running on a hamster wheel. I help them alleviate stress, anxiety and burnout to achieve heightened performance and focus, to accelerate their careers and to ultimately craft a life of meaning and purpose.
  • 7. What I Have Learned About Networking 1. Build Your Networking Muscle & Your Brand 2. Develop Thick Skin No is better than maybe Dont make up stories Patience is a virtue 3. Be Nice to Everyone You Meet 1. Be nice to everyone you meet on the way up because you never know who you will meet on the way down 4. Be Giving 1. Time, advice, referrals, contacts 2. Networking is getting what you want by helping other people get what they want first Zig Ziglar 5. Grow Your Relationship Database
  • 8. Who Do You Know? Sports Activities Clubs Colleagues Associations Clients Friends ME Neighbours Family Service Community Providers
  • 9. What I Have Learned About Networking 1. Build Your Networking Muscle & Your Brand 2. Develop Thick Skin 3. Be Nice to Everyone You Meet 4. Be Giving 5. Grow Your Relationship Database 6. Communicate, Communicate, Communicate - Follow up - Stay in touch 7. Keep it simple - Do the simple things really well 8. Build Rapport Magically
  • 10. Build Rapport Magically Are you a people magnet or repellent? 93% is communicated and received unconsciously The Handshake
  • 11. Build Rapport Magically The Handshake One foot forward Tilt of the head slightly to the side Lift your eyebrows Nice firm handshake Big smile Chin up
  • 12. Develop Powerful Questions Be interested in order to be interesting What advice would you give someone just starting our in your industry? What excites you to get up in the morning? What would you do if you werent doing what you are doing? What would you do if you won the lottery? I love that tie (or those shoes)-where did you get that tie (those shoes)?
  • 13. What I Have Learned About Networking 1. Build Your Networking Muscle & Your Brand 2. Develop Thick Skin 3. Be Nice to Everyone You Meet 4. Be Giving 5. Grow Your Relationship Database 6. Communicate, Communicate, Communicate 7. Keep it simple 8. Build Rapport Magically 9. Set Networking Goals
  • 14. Set Networking Goals Have a plan or strategy for every event you attend Meet 2 new people Learn 2 new things Practice my elevator speech on 3 different people Treat every opportunity as a networking opportunity Arrive early, leave late Follow up plan & action
  • 15. What I Have Learned About Networking 1. Build Your Networking Muscle & Your Brand 2. Develop Thick Skin 3. Be Nice to Everyone You Meet 4. Be Giving 5. Grow Your Relationship Database 6. Communicate, Communicate, Communicate 7. Keep it simple 8. Build Rapport Magically 9. Set Networking Goals 10. Access Available Resources
  • 16. Access Available Resources Read Books The Power of Women United Good in a Room-How to Sell Yourself & Win Over Any Audience by Stephanie Palmer Power Networking, 59 Secrets for Personal & Professional Success by Donna Fisher & Sandy Vilas Make Your Contacts Count by Anne Baber & Lynne Waymon Join Networking Clubs/Associations Attend conferences, courses Join Social Media Networking groups (i.e.. Linked In, Facebook) Get on a Board of Directors Hire a Coach or Mentor
  • 17. Linda Cattelan Results Catalyst Inc. Professional & Executive Coach, Speaker, Author Contributing Author - The Power of Women United Co-Author - Stepping Stones to Success Contact Linda at: 416-617-0734 linda@resultscatalyst.ca www.resultscatalyst.ca