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Topic 8 Usability testing .ppt

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Ganesh Chandrasekaran

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USABILITY TESTING . Usability testing is a method used in UI/UX design to evaluate how easy and efficient it is for users to interact with a product or system The goal is to identify any usability issues, understand how users navigate through the interface, and gather feedback for improving the user experience.
USABILITY TESTING PROCESS .
USABILITY TESTING PROCESS . Define Objectives: Identify the specific goals of the usability test. For example, you may want to test the ease of performing tasks like making payments, transferring money, or booking tickets on Paytm. Set key metrics like task completion rates, time on task, and user satisfaction ratings. Create a test plan: Choose a diverse group of participants who represent your target audience. For Paytm, this could include users who are experienced with digital payments and those who are new to the platform. Make sure to cover different demographics (age, tech-savviness, urban/rural users, etc.) to get a broad range of feedback
USABILITY TESTING PROCESS . Conduct test sessions Conduct the usability test in a controlled environment where you can observe users directly or remotely (e.g., using screen- sharing software).Ensure that participants are using the actual Paytm app or a prototype, and provide them with the necessary devices (smartphone, tablet). Brief the participants on the purpose of the test, making it clear that you are testing the app, not their abilities.Ask them to complete the tasks youve prepared while thinking aloud. Encourage them to share their thoughts, frustrations, and feedback as they navigate the app.
USABILITY TESTING PROCESS . Record the data: Record quantitative data such as task completion rates, the time it takes to complete each task, error rates, and user satisfaction ratings. Gather qualitative data from user feedback, including their opinions on the apps design, ease of use, and any difficulties they encounter. Use tools like video recordings, screen captures, and notes to document observations. Analyze the results: Analyze the data to identify usability issues, such as navigation problems, confusing UI elements, or points where users get stuck. Look for patterns in user behavior and feedback to prioritize areas for improvement. Report findings: Based on the analysis, create actionable recommendations for improving the app's usability. Focus on fixing critical issues first, such as any barriers to task completion, followed by enhancements to user experience.
USABILITY TESTING PROCESS . Example Usability Testing Scenarios for Paytm: Task: Find and pay your electricity bill using Paytm. Task: Add a new debit card and make a payment at a store. Task: Find cashback offers and apply them to a transaction. Task: Transfer money to another Paytm user via UPI.
USABILITY TESTING . Case Study 1: Google Maps Background: Google Maps is a widely used navigation app that provides mapping, routing, and location-based services. In 2013, Google conducted usability testing to enhance the user experience of its mobile app. Problem: Google wanted to identify usability issues and gather feedback from users to improve the app's navigation features and overall usability. Approach: Participant Recruitment: Google recruited a diverse group of participants representing different demographics and levels of familiarity with the app. Testing Sessions: Participants were asked to perform specific tasks, such as finding directions to a nearby restaurant or searching for a specific location on the map.
USABILITY TESTING . Observation and Note-taking: Researchers observed participants as they interacted with the app, noting any usability issues, confusion points, or areas of frustration. Feedback Collection: After each testing session, participants provided feedback on their experience, including likes, dislikes, and suggestions for improvement. Analysis and Iteration: Google analyzed the findings from usability testing and identified key usability issues and pain points. The design team iterated on the app's interface and navigation features based on user feedback. Outcome: As a result of usability testing, Google Maps implemented several improvements, such as clearer navigation instructions, more intuitive search functionality, and enhanced route optimization. These changes contributed to a more user-friendly and efficient navigation experience for millions of users worldwide.
USABILITY TESTING . Case Study 2: Airbnb Background: Airbnb is an online marketplace for short-term lodging and vacation rentals. In 2015, Airbnb conducted usability testing to enhance the booking process on its website and mobile app. Problem: Airbnb wanted to identify usability issues and streamline the booking process to improve conversion rates and user satisfaction. Approach: Participant Recruitment: Airbnb recruited participants who were interested in booking accommodations through the platform, representing different demographics and travel preferences. Testing Sessions: Participants were asked to search for and book accommodations for a fictional trip, simulating the actual booking process on the Airbnb website or app.
USABILITY TESTING . Observation and Note-taking: Researchers observed participants as they navigated through the booking process, noting any usability issues, roadblocks, or areas of confusion. Feedback Collection: After each testing session, participants provided feedback on their experience, highlighting any difficulties, frustrations, or suggestions for improvement. Analysis and Iteration: Airbnb analyzed the findings from usability testing and identified opportunities to streamline the booking process, improve user interface elements, and enhance the overall user experience.
USABILITY TESTING - Advantages . Helps identify usability issues and areas for improvement, leading to a smoother, more intuitive user experience. Early identification of problems prevents costly redesigns and fixes later in the development cycle. A well-designed, user-friendly product is more likely to succeed in the market, attract and retain users Fewer usability issues result in fewer customer support queries and complaints. Helps users complete tasks more efficiently, reducing time and effort.

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Topic 8 Usability testing .ppt

  • 1. USABILITY TESTING . Usability testing is a method used in UI/UX design to evaluate how easy and efficient it is for users to interact with a product or system The goal is to identify any usability issues, understand how users navigate through the interface, and gather feedback for improving the user experience.
  • 3. USABILITY TESTING PROCESS . Define Objectives: Identify the specific goals of the usability test. For example, you may want to test the ease of performing tasks like making payments, transferring money, or booking tickets on Paytm. Set key metrics like task completion rates, time on task, and user satisfaction ratings. Create a test plan: Choose a diverse group of participants who represent your target audience. For Paytm, this could include users who are experienced with digital payments and those who are new to the platform. Make sure to cover different demographics (age, tech-savviness, urban/rural users, etc.) to get a broad range of feedback
  • 4. USABILITY TESTING PROCESS . Conduct test sessions Conduct the usability test in a controlled environment where you can observe users directly or remotely (e.g., using screen- sharing software).Ensure that participants are using the actual Paytm app or a prototype, and provide them with the necessary devices (smartphone, tablet). Brief the participants on the purpose of the test, making it clear that you are testing the app, not their abilities.Ask them to complete the tasks youve prepared while thinking aloud. Encourage them to share their thoughts, frustrations, and feedback as they navigate the app.
  • 5. USABILITY TESTING PROCESS . Record the data: Record quantitative data such as task completion rates, the time it takes to complete each task, error rates, and user satisfaction ratings. Gather qualitative data from user feedback, including their opinions on the apps design, ease of use, and any difficulties they encounter. Use tools like video recordings, screen captures, and notes to document observations. Analyze the results: Analyze the data to identify usability issues, such as navigation problems, confusing UI elements, or points where users get stuck. Look for patterns in user behavior and feedback to prioritize areas for improvement. Report findings: Based on the analysis, create actionable recommendations for improving the app's usability. Focus on fixing critical issues first, such as any barriers to task completion, followed by enhancements to user experience.
  • 6. USABILITY TESTING PROCESS . Example Usability Testing Scenarios for Paytm: Task: Find and pay your electricity bill using Paytm. Task: Add a new debit card and make a payment at a store. Task: Find cashback offers and apply them to a transaction. Task: Transfer money to another Paytm user via UPI.
  • 7. USABILITY TESTING . Case Study 1: Google Maps Background: Google Maps is a widely used navigation app that provides mapping, routing, and location-based services. In 2013, Google conducted usability testing to enhance the user experience of its mobile app. Problem: Google wanted to identify usability issues and gather feedback from users to improve the app's navigation features and overall usability. Approach: Participant Recruitment: Google recruited a diverse group of participants representing different demographics and levels of familiarity with the app. Testing Sessions: Participants were asked to perform specific tasks, such as finding directions to a nearby restaurant or searching for a specific location on the map.
  • 8. USABILITY TESTING . Observation and Note-taking: Researchers observed participants as they interacted with the app, noting any usability issues, confusion points, or areas of frustration. Feedback Collection: After each testing session, participants provided feedback on their experience, including likes, dislikes, and suggestions for improvement. Analysis and Iteration: Google analyzed the findings from usability testing and identified key usability issues and pain points. The design team iterated on the app's interface and navigation features based on user feedback. Outcome: As a result of usability testing, Google Maps implemented several improvements, such as clearer navigation instructions, more intuitive search functionality, and enhanced route optimization. These changes contributed to a more user-friendly and efficient navigation experience for millions of users worldwide.
  • 9. USABILITY TESTING . Case Study 2: Airbnb Background: Airbnb is an online marketplace for short-term lodging and vacation rentals. In 2015, Airbnb conducted usability testing to enhance the booking process on its website and mobile app. Problem: Airbnb wanted to identify usability issues and streamline the booking process to improve conversion rates and user satisfaction. Approach: Participant Recruitment: Airbnb recruited participants who were interested in booking accommodations through the platform, representing different demographics and travel preferences. Testing Sessions: Participants were asked to search for and book accommodations for a fictional trip, simulating the actual booking process on the Airbnb website or app.
  • 10. USABILITY TESTING . Observation and Note-taking: Researchers observed participants as they navigated through the booking process, noting any usability issues, roadblocks, or areas of confusion. Feedback Collection: After each testing session, participants provided feedback on their experience, highlighting any difficulties, frustrations, or suggestions for improvement. Analysis and Iteration: Airbnb analyzed the findings from usability testing and identified opportunities to streamline the booking process, improve user interface elements, and enhance the overall user experience.
  • 11. USABILITY TESTING - Advantages . Helps identify usability issues and areas for improvement, leading to a smoother, more intuitive user experience. Early identification of problems prevents costly redesigns and fixes later in the development cycle. A well-designed, user-friendly product is more likely to succeed in the market, attract and retain users Fewer usability issues result in fewer customer support queries and complaints. Helps users complete tasks more efficiently, reducing time and effort.